Experience

MadeAbout Consulting ApS

• Denmark
• Business Consulting and Services
• 1 - 100 Employee

• Founder & Management Consultant / Advisor

  • Jan 2020 - Present

  MadeAbout Consulting is a strategic digital consultancy that helps ambitious companies adapt their business models and commercial setup for today’s challenges with a special focus on digitalisation. This includes e.g. strategic roadmap focusing on maximizing sales on webshop, marketplaces and/or omni channel, enabling better use of marketing data, insourcing of digital competences, establishing the right agency cooperations and strong media strategies. Our recommendations are always focused on maximizing the commercial potential and building a strong foundation for growth. My clients include great companies such as: - Noisy May (Bestseller) - Zizzi (Ball Group) - Sengetid.dk - Dyberg Larsen - High on Life by Mads Bo - Grown Up Licenses - Hosc Nordic - Isay Fashion - Adjust Digital - Encounter - Jewelry by Grundled - KISSPADEL Read more on 👉🏻 www.madeabout.dk Show less



PicoPublish

• Denmark
• Information Technology & Services
• 1 - 100 Employee

• Board Member

  • Sep 2022 - Present

  PICOPUBLISH is a danish IT and data agency who builds, and implements, digital solutions which allows you to easily scale your business. We are experts within business- and product data, which is always at the core of our solutions. PICOPUBLISH is a danish IT and data agency who builds, and implements, digital solutions which allows you to easily scale your business. We are experts within business- and product data, which is always at the core of our solutions.



Adjust Digital A/S

• Advertising Services
• 1 - 100 Employee

• Board Member

  • Feb 2020 - Feb 2023

  Adjust Digital (formerly Better Banners) is a digital creative agency who think, design, build and dream awesome innovative digital campaigns. With focus on both quality and speed, Adjust digital create digital assets for cool brands nationally and globally. Our goal is always to maximize the potential of your advertising campaigns and to deliver better banners than you expect. www.adjust-digital.com Adjust Digital (formerly Better Banners) is a digital creative agency who think, design, build and dream awesome innovative digital campaigns. With focus on both quality and speed, Adjust digital create digital assets for cool brands nationally and globally. Our goal is always to maximize the potential of your advertising campaigns and to deliver better banners than you expect. www.adjust-digital.com



Sengetid.dk

• Denmark
• Furniture
• 1 - 100 Employee

• Board Member

  • Mar 2021 - Nov 2021

  Update! After a year with great results, Sengetid.dk was sold to Sengespecialisten - part of Lars Larsen Group - in October 2021. This also meant that my task in the board of directors was done. Sengetid.dk is a really interesting Danish scale-up company, which has grown rapidly since it was founded in 2015. The company sells quality beds online and has established its own strong brand, Norhland. In the circle of owners and investors, there are strong business profiles, so the coming years will be interesting in every way. www.sengetid.dk Show less



Sostrene Grene

• Denmark
• Retail
• 700 & Above Employee

• CDO - Chief Digitalisation and Marketing Officer

  • Oct 2018 - Jan 2020

  As CDO at Søstrene Grene I was part of the top management and held the global responsibility for all marketing matters, Omni channel sales and the digitalisation of the company. In this process I created a new strategy and build an organization from scratch, where I led 33 talented employees across two departments. In this process I had a big focus on insourcing the right competences in order to be able to: 1) Build a strong brand through strategic positioning2) Act agile in the commercial setup within e.g media buying, content creation and PR 3) Automate all relevant data points so they can be exploited and thereby enable the organisation to act on insights 4) Use digitalisation to innovate the business model and accelerate growth 5) Create strong synergies between the physical stores and e-commerce 6) Make effective go to market strategies for the opening of more than 190 new retail stores across 17 markets 7) Earn compound interest in the marketing investments.This transformation has won considerable international recognition and been a key factor behind the success of the company. During my 6 years at Søstrene Grene the company grew more than 300%, entered 10 new markets and opened 190 new stores. - C level- Business strategy- Digital transformation- Commercial exellence- Sales- Omnichannel- Ecommerce- Business development- Data science and data warehouse- Change management- Build organisation- Growth hacking- Marketing automation- Amazon- Media planning- Online and digital marketing - Social media strategy / Facebook / Instagram / Linkedin / YouTube / Pinterest / Tiktok- Branding- Go-to market strategieswww.sostrenegrene.com Show less

• CCO

  • Jun 2015 - Nov 2018

  Before I was promoted to CDO, I worked as CCO at Søstrene Grene with the international commercial responsibility for marketing, SoMe, communication and PR and also took part of the top management. We were in the middle of a big international expansion and growth. Over a three year period, we improved the turnover in the like-for-like stores with 30+ percent, where our performance on especially social media played a big role in this development. In the process, we have also executed numerous campaigns with long queues in front of our shops – resulting in average campaign indexes of 350+. In addition, we have managed to build our brand and increase customer loyalty, which has resulted in a significantly rise in average sales.- Business strategy- Marketing strategy- Business development- Digitalization- Sales- Globalisation- Talent development- Omni channel marketing- Online and digital marketing - Media planning- Campaigns- Branding- Social media strategy /Facebook / Instagram / YouTube / Linkedin / Pinterest - Expansion- FMCG- Go-to market strategieswww.sostrenegrene.com Show less

• International Marketing Manager - Head of Marketing & PR

  • Aug 2013 - Jun 2015

  Before being promoted to CCO, I worked as head of the international marketing department at Søstrene Grene, where I also took part of the management group. This included e.g.:- Marketing strategy- Business strategy- Sales- Business development- Staff responsibility- Space management- Budget responsibility - International media planning - Instore communication- Media planning- Online and digital marketing - Social media strategy / Facebook / Instagram / YouTube / Pinterest / Linkedin / Twitter- Expansion- FMCG- Go-to market strategieswww.sostrenegrene.com Show less



No Zebra

• Denmark
• IT Services and IT Consulting
• 1 - 100 Employee

• Board Member

  • Jul 2016 - Jan 2020

  All digital - All commerce No Zebra is a digital e-commerce bureau with international and targeted focus on creating eye-catching results for customers. For 16 years No Zebra has specialized in digital business, user-oriented e-commerce and digital marketing for strong Scandinavian brands. www.nozebra.dk All digital - All commerce No Zebra is a digital e-commerce bureau with international and targeted focus on creating eye-catching results for customers. For 16 years No Zebra has specialized in digital business, user-oriented e-commerce and digital marketing for strong Scandinavian brands. www.nozebra.dk



Dansk Annoncørforening (Danish Association of Advertisers)

• Member of the Jury - Danish Digital Awards & Årets Rambuk

  • Jan 2015 - Jan 2020

  Udvalgt til juryen i Danish Digital Awards siden 2017 - heraf 2 år som gruppeleder. Juryen har til formål at vurdere de bedste cases i årets løb inden for digitalisering i Danmark. Samtidig har jeg været en del af juryen ifm. årets Rambuk siden 2015. En pris som hylder det bedste arbejde med mediestrategi i det danske land. Dette giver blandt andet en stærk indsigt i best practises i branchen samt et stærkt netværk. Udvalgt til juryen i Danish Digital Awards siden 2017 - heraf 2 år som gruppeleder. Juryen har til formål at vurdere de bedste cases i årets løb inden for digitalisering i Danmark. Samtidig har jeg været en del af juryen ifm. årets Rambuk siden 2015. En pris som hylder det bedste arbejde med mediestrategi i det danske land. Dette giver blandt andet en stærk indsigt i best practises i branchen samt et stærkt netværk.



Adservice A/S

• Denmark
• Advertising Services
• 1 - 100 Employee

• Country Manager

  • Jun 2013 - Aug 2013

  Adservice is a performance marketing agency who are specialists at generating response on online marketing campaigns. Through extensive knowledge and expertise within online marketing and a strong publisher network, Adservice help their clients to improve their marketing ROI, and are amongst the very best performance marketing agencies in Scandinavia. I held the overall responsibility for the Swedish market. This included e.g.: - Online and digital marketing - Market development - Business development - Sales optimization - Publisher management - SEO & SEM - Contract negotiaton - Email Marketing - Social media - Performance tracking and landingpage evaluation www.adservice.com Show less



BESTSELLER

• Denmark
• Apparel & Fashion
• 700 & Above Employee

• Head of Retail Marketing, Jack & Jones

  • Jan 2012 - Dec 2012

  I was responsible for the international retail marketing department at Jack & Jones and also took part of the retail management group. This included e.g.: - Staff responsibility- Budget responsibility- Project management- International media planning- Marketing strategy- Business development- Social media strategies / Facebook / Instagram / Linkedin / Twitter- CRM program / loyalthy program / big data- Brand building- Barter deals- Trade marketingI left this position to pursue an old dream and go for a 5 months travel in South America with my then-girlfriend (now wife).www.jackjones.com Show less

• Country Marketing Responsible, Jack & Jones

  • Feb 2011 - Jan 2012

  Was responsible for all retail marketing matters in: - Germany, Sweden, Norway, Finland, Austria, Switzerland, Russia, Turkey, Czech Republic, Croatia, Serbia, Ukraine, Hungary, Egypt, Saudi Arabia, Romania, Kazakhstan.This involved e.g.: - Marketing strategy- International media planning- Budget responsibility- Brand building- Business development- Sponsorship management- Sales activities- Networking with co-partners

• Marketing Coordinator, Jack & Jones

  • Dec 2009 - Feb 2011

  Was responsible for retail Marketing in:- Germany, Sweden, Norway, Finland, Austria, Switzerland and Russia. This involved e.g.: - International media planning- Marketing strategy- Project management- Brand building- Business development- Financial controlling- Sales activities- Sponsorship management



the LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• Marketing Coordinator (maternity cover)

  • Nov 2008 - Nov 2009

  Worked with - Consumer behavior - Cross promotion - Direct Marketing´ - SEO & Google Adwords - Educator for new employees - Management presentations - Business analysis - Development of marketing material www.legoland.com Worked with - Consumer behavior - Cross promotion - Direct Marketing´ - SEO & Google Adwords - Educator for new employees - Management presentations - Business analysis - Development of marketing material www.legoland.com



the LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• Service employee

  • Jun 1997 - Oct 2007