Meghana U Raju

Digital Marketing Specialist at GRS Fantasy Park
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Contact Information
us****@****om
(386) 825-5501
Location
Mysore, Karnataka, India, IN

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Experience

    • India
    • Entertainment Providers
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Mar 2023 - Present

      Mysuru, Karnataka, India Consistently increased engagement on social media channels by 2x, contributing to the growth of the brand's online presence. • Developed responsive paid landing pages utilizing Unbounce for Google and Facebook ad campaigns. • Improved 2x ROI on Google, LinkedIn & Facebook Ads by 18% with a budget of around 5L+ by working with agency. • Implemented automated email sequences through Mailchimp to increase paid registrations. • Created and curated shareable UGC, including… Show more Consistently increased engagement on social media channels by 2x, contributing to the growth of the brand's online presence. • Developed responsive paid landing pages utilizing Unbounce for Google and Facebook ad campaigns. • Improved 2x ROI on Google, LinkedIn & Facebook Ads by 18% with a budget of around 5L+ by working with agency. • Implemented automated email sequences through Mailchimp to increase paid registrations. • Created and curated shareable UGC, including graphics and videos, to maximize audience engagement and social media performance. • Successfully partnered with influencers to increase engagement and sales, building long-term relationships, and negotiating fair compensation. • Monitored social media analytics and metrics to track progress, analyze user behavior, and adjust strategies accordingly Show less

    • Marketing Services
    • 700 & Above Employee
    • Marketing Analyst
      • Oct 2021 - Jan 2023

      Mysore, Karnataka, India • Designed landing pages optimized for conversions across paid ads, webinars, and content downloads for various clients. • Managed paid social campaigns on major platforms like Facebook, Instagram, Twitter, and LinkedIn, ensuring strategic alignment with organizational goals. • Generated detailed reports from Google Ads, Facebook, and Twitter, extracting and analyzing performance metrics to provide valuable insights for campaign optimization. • Developed and executed email… Show more • Designed landing pages optimized for conversions across paid ads, webinars, and content downloads for various clients. • Managed paid social campaigns on major platforms like Facebook, Instagram, Twitter, and LinkedIn, ensuring strategic alignment with organizational goals. • Generated detailed reports from Google Ads, Facebook, and Twitter, extracting and analyzing performance metrics to provide valuable insights for campaign optimization. • Developed and executed email marketing campaigns for multiple clients, utilizing effective segmentation and personalization strategies to drive engagement and conversion rates. • Designed engaging and visually appealing social media content, including graphics, videos, and captions, to maximize audience engagement and performance. • Developed an email and social media publishing strategy for multiple clients aimed at engaging existing users. Show less

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • Jul 2020 - Oct 2021

      Mysore, Karnataka, India Developed, implemented, and managed a comprehensive social media strategy, aligning it with organizational goals. • Created numerous email campaigns for multiple e-commerce businesses, with a focus on improving website sales. • Executed engaging social media content creation and copywriting, collaborating with designers to ensure visually appealing and cohesive content that resonates with target audiences. • Utilized social media marketing tools, including Buffer, to… Show more Developed, implemented, and managed a comprehensive social media strategy, aligning it with organizational goals. • Created numerous email campaigns for multiple e-commerce businesses, with a focus on improving website sales. • Executed engaging social media content creation and copywriting, collaborating with designers to ensure visually appealing and cohesive content that resonates with target audiences. • Utilized social media marketing tools, including Buffer, to streamline scheduling, posting, and analytics, optimizing efficiency in content distribution and performance tracking. • Spearheaded the optimization of website and social media content, employing SEO principles and strategic tactics to enhance visibility and reach across online platforms. • Engaged in online reputation management, proactively monitoring, and responding to feedback, comments, and reviews to maintain a positive brand image and address potential issues promptly. Show less

    • Marketing Services
    • 700 & Above Employee
    • Trainee
      • Feb 2020 - May 2020

      Mysore, Karnataka, India

    • India
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Digital Marketing Intern
      • May 2019 - Aug 2019

      Mysuru, Karnataka, India

    • India
    • Information Technology & Services
    • 1 - 100 Employee
    • Financial Advisor Intern
      • Oct 2017 - Oct 2017

      Mysuru Area, India

    • India
    • Retail
    • 300 - 400 Employee
    • Intern
      • Aug 2016 - Aug 2016

      Mysuru Area, India

Education

  • OMiT - Online Marketing Institute & Training Pvt Ltd
    Digital Communication and Media/Multimedia
    2019 - 2019
  • Mysore Institute of Commerce and Arts, Metagalli
    Bachelor of Commerce - BCom, Business and Personal/Financial Services Marketing Operations
    2016 - 2019
  • Mysore Institute of Commerce and Arts, Metagalli

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