Meghana U Raju
Digital Marketing Specialist at GRS Fantasy Park- Claim this Profile
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Bio
Experience
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GRS Fantasy Park
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India
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Entertainment Providers
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1 - 100 Employee
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Digital Marketing Specialist
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Mar 2023 - Present
Mysuru, Karnataka, India Consistently increased engagement on social media channels by 2x, contributing to the growth of the brand's online presence. • Developed responsive paid landing pages utilizing Unbounce for Google and Facebook ad campaigns. • Improved 2x ROI on Google, LinkedIn & Facebook Ads by 18% with a budget of around 5L+ by working with agency. • Implemented automated email sequences through Mailchimp to increase paid registrations. • Created and curated shareable UGC, including… Show more Consistently increased engagement on social media channels by 2x, contributing to the growth of the brand's online presence. • Developed responsive paid landing pages utilizing Unbounce for Google and Facebook ad campaigns. • Improved 2x ROI on Google, LinkedIn & Facebook Ads by 18% with a budget of around 5L+ by working with agency. • Implemented automated email sequences through Mailchimp to increase paid registrations. • Created and curated shareable UGC, including graphics and videos, to maximize audience engagement and social media performance. • Successfully partnered with influencers to increase engagement and sales, building long-term relationships, and negotiating fair compensation. • Monitored social media analytics and metrics to track progress, analyze user behavior, and adjust strategies accordingly Show less
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Theorem
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Marketing Services
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700 & Above Employee
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Marketing Analyst
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Oct 2021 - Jan 2023
Mysore, Karnataka, India • Designed landing pages optimized for conversions across paid ads, webinars, and content downloads for various clients. • Managed paid social campaigns on major platforms like Facebook, Instagram, Twitter, and LinkedIn, ensuring strategic alignment with organizational goals. • Generated detailed reports from Google Ads, Facebook, and Twitter, extracting and analyzing performance metrics to provide valuable insights for campaign optimization. • Developed and executed email… Show more • Designed landing pages optimized for conversions across paid ads, webinars, and content downloads for various clients. • Managed paid social campaigns on major platforms like Facebook, Instagram, Twitter, and LinkedIn, ensuring strategic alignment with organizational goals. • Generated detailed reports from Google Ads, Facebook, and Twitter, extracting and analyzing performance metrics to provide valuable insights for campaign optimization. • Developed and executed email marketing campaigns for multiple clients, utilizing effective segmentation and personalization strategies to drive engagement and conversion rates. • Designed engaging and visually appealing social media content, including graphics, videos, and captions, to maximize audience engagement and performance. • Developed an email and social media publishing strategy for multiple clients aimed at engaging existing users. Show less
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Clickcode Media
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India
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Advertising Services
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1 - 100 Employee
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Social Media Marketing Specialist
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Jul 2020 - Oct 2021
Mysore, Karnataka, India Developed, implemented, and managed a comprehensive social media strategy, aligning it with organizational goals. • Created numerous email campaigns for multiple e-commerce businesses, with a focus on improving website sales. • Executed engaging social media content creation and copywriting, collaborating with designers to ensure visually appealing and cohesive content that resonates with target audiences. • Utilized social media marketing tools, including Buffer, to… Show more Developed, implemented, and managed a comprehensive social media strategy, aligning it with organizational goals. • Created numerous email campaigns for multiple e-commerce businesses, with a focus on improving website sales. • Executed engaging social media content creation and copywriting, collaborating with designers to ensure visually appealing and cohesive content that resonates with target audiences. • Utilized social media marketing tools, including Buffer, to streamline scheduling, posting, and analytics, optimizing efficiency in content distribution and performance tracking. • Spearheaded the optimization of website and social media content, employing SEO principles and strategic tactics to enhance visibility and reach across online platforms. • Engaged in online reputation management, proactively monitoring, and responding to feedback, comments, and reviews to maintain a positive brand image and address potential issues promptly. Show less
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Theorem
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Marketing Services
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700 & Above Employee
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Trainee
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Feb 2020 - May 2020
Mysore, Karnataka, India
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OMiT - Online Marketing Institute & Training Pvt Ltd
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India
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Professional Training and Coaching
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1 - 100 Employee
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Digital Marketing Intern
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May 2019 - Aug 2019
Mysuru, Karnataka, India
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Conzulere Solutions Pvt Ltd
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India
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Information Technology & Services
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1 - 100 Employee
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Financial Advisor Intern
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Oct 2017 - Oct 2017
Mysuru Area, India
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BIG BAZAR
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India
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Retail
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300 - 400 Employee
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Intern
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Aug 2016 - Aug 2016
Mysuru Area, India
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Education
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OMiT - Online Marketing Institute & Training Pvt Ltd
Digital Communication and Media/Multimedia -
Mysore Institute of Commerce and Arts, Metagalli
Bachelor of Commerce - BCom, Business and Personal/Financial Services Marketing Operations -
Mysore Institute of Commerce and Arts, Metagalli