Experience

Wavemaker India

• Advertising Services
• 1 - 100 Employee

• Director Innovation - IMC

  • May 2021 - Present



Fulcro

• Advertising Services
• 1 - 100 Employee

• Director Strategy

  • Dec 2020 - May 2021

• Creative Strategist

  • Feb 2018 - Dec 2020

  Moved from the role of digital marketing manager to creative strategist in just 6 months by approaching each brief with strategic insights and creative outlook while working on 5+ brands.Worked on several pitches for accounts from different industries with a decent conversion rate of up to 60%.Worked as a part of the strategy team on the launch campaign of Asus's flagship smartphone in India.Developed digital marketing strategies for brands in different categories.Strategized and executed digital campaign for Gillette India's association with PKL 2018.Developed a brand collaboration pitch for two different industries to come together and explore content possibilities in collaboration. Show less



twentythree - a boutique digital agency

• Mumbai Area, India

• Co Founder / Marketing Head

  • Aug 2015 - Jan 2018

  Started an agency with a thought of using digital marketing as a story telling tool to bring brands closer to their audience by creating impactful campaigns that create a win-win for both the consumers as well as the brands. Being an entrepreneur, I managed to play multiple roles in the company starting from social media manager to business development, account and hiring. Strategized, pitched and executed digital marketing campaigns for brands like Discovery Channel, Animal Planet, TLC, Shaze, Chef's Basket, Insider.in, etc. Conceptualized and executed Instagram content strategy in association with influencers and bloggers across the country. Created campaign videos in collaboration with production houses for brands like Discovery Channel, Shaze, Chef's Basket, etc. Built and managed a team of 10 digital marketing professionals operating in different departments of the company. Show less



Odd Giraffe Lifestyle Pvt. Ltd.

• Mumbai, Maharashtra, India

• Co-Founder and COO

  • Jun 2017 - Dec 2017

  Started a lifestyle brand for women with the idea of bringing our design and content skills to life by making products that stand apart. Built connections with vendors and sourced products from different parts of the world to add to our line of products. Managed end to end business operations for the brand throughout my tenure in the company. Participated in Comic Con Bangalore 2017 for keeping our product on display as a first-hand research activity to get real time feedback while introducing our products to the audience. Show less



GOZOOP Group

• India
• Advertising Services
• 200 - 300 Employee

• Account Manager

  • Jul 2013 - 2015

  Managed social media operations for 7 brands together while handling a team of 5 people including content writers, social media executives and graphic designers. Strategized and executed digital marketing campaigns with brands like Parker Pens, PepsiCo, Discovery Networks, InterGlobe Enterprises, etc. Moved to Delhi for a period of 3 months to work closely with the clients and understand their expectations from their digital marketing partners Got promoted from social media executive to social media manager in a span of one year. Show less



Everymedia Technologies Pvt. Ltd.

• India
• Advertising Services
• 100 - 200 Employee

• Social Media Analyst

  • May 2012 - May 2013

  Started my full time career in digital marketing industry by working with some of the most known brands in the industry. Managed social media properties for brands like Hyundai, YRF, Dharma Productions, etc. Executed social media campaigns for the launch of Hyundai Elantra in India and Hyundai's 'write your i10 story' featuring Shah Rukh Khan. Participated in movie marketing events for some Bollywood blockbuster movies like Jab Tak hai Jaan, Ek Tha Tiger, Ferrari ki Sawaari, etc. Show less



Fuzion Productions

• Video Editor and Reporter

  • Jun 2011 - Feb 2012

  Covered and edited interview of TV Celebs Shot and edited movie reviews for the company Covered and edited interview of TV Celebs Shot and edited movie reviews for the company