Experience

Atlantis Events

• United States
• Travel Arrangements
• 1 - 100 Employee

• Vice President Marketing

  • May 2017 - Jul 2020

  West Hollywood, CA



Dine Brands Global

• United States
• Restaurants
• 400 - 500 Employee

• VP Marketing Communications IHOP

  • Jun 2016 - Mar 2017

  Glendale, CA



Loews Hotels & Co

• United States
• Hospitality
• 700 & Above Employee

• SVP Marketing

  • Nov 2014 - Nov 2015

  Greater New York City Area



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Vice President, Customer Marketing/Global Promotions

  • Jul 2010 - Feb 2013

  McLean, VA Responsible for all direct and promotional marketing, supporting the Waldorf=Astoria, Conrad, Hilton, Doubletree, Embassy Suites, Hilton Garden Inn, Hampton, Homewood, Home2Suites and Hilton Grand Vacations brands throughout the Americas, EMEA and APAC.



Hilton Garden Inn

• United States
• Hospitality
• 700 & Above Employee

• Vice President Brand Marketing

  • Oct 2006 - Jul 2010

  Beverly Hills, CA Responsible for the strategic development of global brand positioning and leading the brand’s overall advertising and marketing initiatives to drive revenue, improve market share, build brand loyalty, and support brand development growth.

• Director of Brand Marketing

  • May 2005 - Oct 2006

  Beverly Hills, CA Directed all broad-based brand consumer-advertising efforts in the United States and Canada. This involved directing all brand agencies through the creative development and production process as well as through media selection and placement. Directed, in conjunction with the VP of Marketing, media agencies in the development of promotional media plans, directed media selection, creative execution and measurement of all on-line advertising as well as developed the annual Hilton Garden Inn Brand… Show more Directed all broad-based brand consumer-advertising efforts in the United States and Canada. This involved directing all brand agencies through the creative development and production process as well as through media selection and placement. Directed, in conjunction with the VP of Marketing, media agencies in the development of promotional media plans, directed media selection, creative execution and measurement of all on-line advertising as well as developed the annual Hilton Garden Inn Brand Strategy Plan in conjunction with senior management.



EMAK

• Czechia
• Advertising Services
• 1 - 100 Employee

• Director of Business Development

  • Aug 2002 - May 2005

  Greater Los Angeles Area Responsible for the sales and account management for this leading promotional agency’s Fortune 1000 clients including Kraft, Macy’s, Burger King, Pepsi Foods and Beverages, Coca-Cola, Sunoco, Speedway SuperAmerica, Marathon Ashland Oil, and Embassy Suites; promotional strategies included co-marketing, licensing, intellectual property, online/interactive, account-specific retail programs, channel marketing, calendar planning, and point-of-sale; tactics included premiums, games and sweepstakes… Show more Responsible for the sales and account management for this leading promotional agency’s Fortune 1000 clients including Kraft, Macy’s, Burger King, Pepsi Foods and Beverages, Coca-Cola, Sunoco, Speedway SuperAmerica, Marathon Ashland Oil, and Embassy Suites; promotional strategies included co-marketing, licensing, intellectual property, online/interactive, account-specific retail programs, channel marketing, calendar planning, and point-of-sale; tactics included premiums, games and sweepstakes, loyalty and continuity programs, event, direct, and merchandising Show less



DMI Music & Media Solutions

• Advertising Services
• 1 - 100 Employee

• Interactive Account Director

  • Sep 2000 - Jun 2002

  Pasadena, CA Created promotional marketing campaigns, incorporating music and multimedia, to drive brand awareness, online engagement, customer acquisition, and revenue. Led creative team in the development of concepts, program execution, project management, and licensing of content incorporating offline and online elements for clients including Princess Cruises, 7-UP, and Washington Mutual.



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Consultant, Hospitality Real Estate Group

  • Jul 1998 - Sep 2000

  Los Angeles, CA Performed market and economic feasibility studies, acquisition due diligence, and litigation support for hospitality real estate developments and portfolios to assist clients with development and acquisition analysis. Performed hotel market demand analysis including evaluation of market supply and demand, economic analysis, and demand generators.