Brand Strategist

• Nov 2022 - Present

At Aagey Se Right, I supervise and execute marketing campaigns that encircle social media initiatives, community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach, and online events for a wide range of brands- Pocket52, Access Development Services, Xplore Games Zone, IndiaFirst Life Insurance, Zero- The Restaurant and K’s Verandah to name a few. I create monthly content plans based on the desired marketing objectives of the… Show more At Aagey Se Right, I supervise and execute marketing campaigns that encircle social media initiatives, community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach, and online events for a wide range of brands- Pocket52, Access Development Services, Xplore Games Zone, IndiaFirst Life Insurance, Zero- The Restaurant and K’s Verandah to name a few. I create monthly content plans based on the desired marketing objectives of the clients and ensure to deliver high-quality work on time. I also keep up with current trends and popular topics to curate lucrative strategies. I also serve as a community and relationship manager on social networks to resolve consumer concerns as they arise. To evaluate content strategies, I prepare a monthly report to analyse and gauge succeeding plans for clients to drive engagement, brand awareness and achieve measurable results. Show less At Aagey Se Right, I supervise and execute marketing campaigns that encircle social media initiatives, community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach, and online events for a wide range of brands- Pocket52, Access Development Services, Xplore Games Zone, IndiaFirst Life Insurance, Zero- The Restaurant and K’s Verandah to name a few. I create monthly content plans based on the desired marketing objectives of the… Show more At Aagey Se Right, I supervise and execute marketing campaigns that encircle social media initiatives, community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach, and online events for a wide range of brands- Pocket52, Access Development Services, Xplore Games Zone, IndiaFirst Life Insurance, Zero- The Restaurant and K’s Verandah to name a few. I create monthly content plans based on the desired marketing objectives of the clients and ensure to deliver high-quality work on time. I also keep up with current trends and popular topics to curate lucrative strategies. I also serve as a community and relationship manager on social networks to resolve consumer concerns as they arise. To evaluate content strategies, I prepare a monthly report to analyse and gauge succeeding plans for clients to drive engagement, brand awareness and achieve measurable results. Show less

Digital Marketing Intern

• Sep 2022 - Sep 2022

Marketing Officer

• Sep 2021 - May 2022

Communications Officer

• Jun 2021 - May 2022

Marketing Executive

• Jun 2021 - May 2022

-Analysed consumer insights and took advantage of trends to develop interactive 'stories' and 'reels' to maximise audience engagement on Instagram, directly driving a 133% increase in followers within 3 months -Refurbished the brand identity using specific brand colours and font styles to enhance consumer awareness and expand engagement by 10% on Instagram -Produced monthly newsletters through mail chimp to update consultants about future events within the society and relevant news… Show more -Analysed consumer insights and took advantage of trends to develop interactive 'stories' and 'reels' to maximise audience engagement on Instagram, directly driving a 133% increase in followers within 3 months -Refurbished the brand identity using specific brand colours and font styles to enhance consumer awareness and expand engagement by 10% on Instagram -Produced monthly newsletters through mail chimp to update consultants about future events within the society and relevant news related to the industry with an interaction rate of 55% Show less -Analysed consumer insights and took advantage of trends to develop interactive 'stories' and 'reels' to maximise audience engagement on Instagram, directly driving a 133% increase in followers within 3 months -Refurbished the brand identity using specific brand colours and font styles to enhance consumer awareness and expand engagement by 10% on Instagram -Produced monthly newsletters through mail chimp to update consultants about future events within the society and relevant news… Show more -Analysed consumer insights and took advantage of trends to develop interactive 'stories' and 'reels' to maximise audience engagement on Instagram, directly driving a 133% increase in followers within 3 months -Refurbished the brand identity using specific brand colours and font styles to enhance consumer awareness and expand engagement by 10% on Instagram -Produced monthly newsletters through mail chimp to update consultants about future events within the society and relevant news related to the industry with an interaction rate of 55% Show less

Project Leader

• May 2021 - May 2022

-Spearheaded a team of 14 volunteers to plan and execute food distribution drives in Manchester for the homeless, reaching more than 70 individuals in three months -Established advertisement campaigns for fundraisers on Instagram and LinkedIn to escalate reach by 200%, earning over £100 in donations -Timetabled and structured the project to distribute workload amongst team members which left time for team members’ other commitments throughout 2 semesters -Spearheaded a team of 14 volunteers to plan and execute food distribution drives in Manchester for the homeless, reaching more than 70 individuals in three months -Established advertisement campaigns for fundraisers on Instagram and LinkedIn to escalate reach by 200%, earning over £100 in donations -Timetabled and structured the project to distribute workload amongst team members which left time for team members’ other commitments throughout 2 semesters

Marketing Intern

• Sep 2020 - Jul 2021

United by Ink is an online platform for authors, poets and artists to connect and interact through different activities like online book publishing events and monthly contests. -Promoted 15-day UBI fest with more than 100 speakers from around the world, gaining over 82k viewers and increasing followers on the Facebook group by 5.5k to 6.7k (22%) in 5 months -Collaborated and evaluated integrated marketing campaigns with senior management using feedback forms to boost number of unique… Show more United by Ink is an online platform for authors, poets and artists to connect and interact through different activities like online book publishing events and monthly contests. -Promoted 15-day UBI fest with more than 100 speakers from around the world, gaining over 82k viewers and increasing followers on the Facebook group by 5.5k to 6.7k (22%) in 5 months -Collaborated and evaluated integrated marketing campaigns with senior management using feedback forms to boost number of unique viewers by 800% on YouTube within 1 month -Revamped UBI’s mobile and desktop website to improve UI/UX, page templates and navigation on WordPress to increase traffic by 50% in a month Show less United by Ink is an online platform for authors, poets and artists to connect and interact through different activities like online book publishing events and monthly contests. -Promoted 15-day UBI fest with more than 100 speakers from around the world, gaining over 82k viewers and increasing followers on the Facebook group by 5.5k to 6.7k (22%) in 5 months -Collaborated and evaluated integrated marketing campaigns with senior management using feedback forms to boost number of unique… Show more United by Ink is an online platform for authors, poets and artists to connect and interact through different activities like online book publishing events and monthly contests. -Promoted 15-day UBI fest with more than 100 speakers from around the world, gaining over 82k viewers and increasing followers on the Facebook group by 5.5k to 6.7k (22%) in 5 months -Collaborated and evaluated integrated marketing campaigns with senior management using feedback forms to boost number of unique viewers by 800% on YouTube within 1 month -Revamped UBI’s mobile and desktop website to improve UI/UX, page templates and navigation on WordPress to increase traffic by 50% in a month Show less

Project Consultant

• Sep 2020 - Dec 2020

RebrandMe is a pro-bono society that provides marketing consulting to university societies, non-profit organisations and NGOs. -Collaborated with a team of 5 consultants to examine an online start-up called InboxU to plan, prepare and launch advertisement campaigns for new online courses -Proposed integrated promotions strategies like giveaways and the application of specific hashtags and connections with specific pages to raise reach by 20% RebrandMe is a pro-bono society that provides marketing consulting to university societies, non-profit organisations and NGOs. -Collaborated with a team of 5 consultants to examine an online start-up called InboxU to plan, prepare and launch advertisement campaigns for new online courses -Proposed integrated promotions strategies like giveaways and the application of specific hashtags and connections with specific pages to raise reach by 20%

Consulting

• Aug 2020 - Aug 2020

A three-day Internship programme where different speakers from excellent consulting companies such as Bain&Company, Alpha FMC, PWC, Elixirr, Accenture and Capital One spoke about different areas of consulting ranging from different types of consultants to project management to innovation in consulting and change management. I was assigned to do a work sample suggesting a customer loyalty programme to a leading chocolate company in the UK. Furthermore, I was encouraged to reflect on my work… Show more A three-day Internship programme where different speakers from excellent consulting companies such as Bain&Company, Alpha FMC, PWC, Elixirr, Accenture and Capital One spoke about different areas of consulting ranging from different types of consultants to project management to innovation in consulting and change management. I was assigned to do a work sample suggesting a customer loyalty programme to a leading chocolate company in the UK. Furthermore, I was encouraged to reflect on my work using a scoring matrix to find further scope of improvements. Show less A three-day Internship programme where different speakers from excellent consulting companies such as Bain&Company, Alpha FMC, PWC, Elixirr, Accenture and Capital One spoke about different areas of consulting ranging from different types of consultants to project management to innovation in consulting and change management. I was assigned to do a work sample suggesting a customer loyalty programme to a leading chocolate company in the UK. Furthermore, I was encouraged to reflect on my work… Show more A three-day Internship programme where different speakers from excellent consulting companies such as Bain&Company, Alpha FMC, PWC, Elixirr, Accenture and Capital One spoke about different areas of consulting ranging from different types of consultants to project management to innovation in consulting and change management. I was assigned to do a work sample suggesting a customer loyalty programme to a leading chocolate company in the UK. Furthermore, I was encouraged to reflect on my work using a scoring matrix to find further scope of improvements. Show less

Sports Coordinator

• May 2020 - Aug 2020

Brainstormed creative ideas to connect and interact with members of the society virtually. Hosted a virtual Zumba class to attract 25 incoming freshers and older members of the society. Brainstormed creative ideas to connect and interact with members of the society virtually. Hosted a virtual Zumba class to attract 25 incoming freshers and older members of the society.

Insight to Marketing Intern

• Oct 2019 - Oct 2019

Insight to Marketing was a two-day event where my group and I were expected to prepare a pitch to promote a fictional business. I worked on a business proposal and found attractive ways in which the company could differentiate itself from the market through primary and secondary research methods. Discussed different crisis as put upon throughout the event, putting us in pressure and make impromptu decisions, showcasing our creativity and innovative thinking. Insight to Marketing was a two-day event where my group and I were expected to prepare a pitch to promote a fictional business. I worked on a business proposal and found attractive ways in which the company could differentiate itself from the market through primary and secondary research methods. Discussed different crisis as put upon throughout the event, putting us in pressure and make impromptu decisions, showcasing our creativity and innovative thinking.

Student Representative

• Dec 2018 - Dec 2018

Premier Schools Exhibition is an annual exhibition held in Surat. During the event, I was given an opportunity to represent my school and build my marketing skills out in the real world. I helped in setting up the stall and spoke to parents from different backgrounds and mindsets about putting their children in a boarding school, making me more empathetic. It was also a great chance to observed other stalls and their strategies to attract customers. Premier Schools Exhibition is an annual exhibition held in Surat. During the event, I was given an opportunity to represent my school and build my marketing skills out in the real world. I helped in setting up the stall and spoke to parents from different backgrounds and mindsets about putting their children in a boarding school, making me more empathetic. It was also a great chance to observed other stalls and their strategies to attract customers.

Marketing Intern

• Jul 2017 - Aug 2017

Vedas ignite is a NIOS school primarily for students with learning disorders and disabilities. Throughout the 1 month, I worked there I interacted with students and teachers and gained immense knowledge about different disabilities and problems, making me more empathetic and open-minded. I also worked on directing and producing a movie on the activities that the school had to offer and designed leaflets that could be distributed to potential customers. Vedas ignite is a NIOS school primarily for students with learning disorders and disabilities. Throughout the 1 month, I worked there I interacted with students and teachers and gained immense knowledge about different disabilities and problems, making me more empathetic and open-minded. I also worked on directing and producing a movie on the activities that the school had to offer and designed leaflets that could be distributed to potential customers.