Brand Manager Benelux SPA Lemonades

• May 2021 - Present

Olympic athlete

• 2008 - Present

Playing for the Brazilian national field hockey team since 2008 as midfielder/central defender and currently the most experienced player of the team by having played over 100 caps. Highlight: Olympic Games 2016 in Rio de Janeiro. Key Accomplishments:• Rio 2016 Olympics• Olympic Qualifier• Pan American Games• Pan American Cup• South American Games 2x (Medalist)• South American Cup (Medalist) Playing for the Brazilian national field hockey team since 2008 as midfielder/central defender and currently the most experienced player of the team by having played over 100 caps. Highlight: Olympic Games 2016 in Rio de Janeiro. Key Accomplishments:• Rio 2016 Olympics• Olympic Qualifier• Pan American Games• Pan American Cup• South American Games 2x (Medalist)• South American Cup (Medalist)

Global Assistant Brand Manager

• Apr 2020 - May 2021

Worked as an Assistant Brand Manager in the Global marketing team of Cif (€577m business). Responsible for Global Cif sprays portfolio and supporting the Global Senior Brand Manager. Managing clearly defined sections of innovation projects, to ensure delivery of outstanding, insightful and differentiated innovation and communication to agreed milestones. Working closely with local teams of key countries to ensure good team alignment and deployment of mixes in each region.Key Accomplishments:• Leading global sprays innovation projects (€5m iTO Y1), working on superior formulations embedded with Unilever’s Clean Future strategy.• Spearheading global connected packs on entire Cif portfolio, communicating Clean Futures via QR codes on pack.• Redesigned the Global Cif Sprays portfolio by improving current packaging and implementing the duality strategy (Efficacy + Safety) powered by Clean Futures on Cif's core and low-tier range.• Winning the Creativity Awards 2020 with our Cif Sports campaign.• Worked with business areas to define business/brand goals and develop eCommerce strategies based on consumer insights, trend analysis and business objectives.• Budget Champion, managed and responsible for the global marketing budget, coordinate with senior key stakeholders to ensure optimal spending.

Marketing Manager FinTech

• Jun 2019 - Mar 2020

Devise and implement effective strategies to manage online marketing at FinTech scale-up Funding Options for effective promotion of corporate services in the Dutch market. Set and monitor budget of marketing department and ensure execution of all tasks within controlled budget. Provide high level support to sales staff to increase successful cases and improve functional efficiency on continuous basis.Key Accomplishments:• Enhanced customer journey by analysing customer concerns through effective collaboration with sales and tech department.• Promoted brand awareness by planning, executing, and optimizing marketing campaigns, that increased traffic from 500 views to over 6K views per month.• Generated traffic using Facebook, LinkedIn, and Google Ads and increased amount of leads by 200% through implementation of Dutch PPC strategy.• Optimized strategic plan and budgetary allocation throughout marketing department, that reduced costs and improved the output of marketing campaign deliverables.

Digital Marketing Executive FinTech

• Dec 2018 - May 2019

Managed online marketing with specific focus on the Dutch market and oversaw SME’s to communicate with key lenders. Interacted with targeted audiences to ensure effective engagement with digital/social media campaigns. Key Accomplishments:• Optimized SEO by implementing keywords, maintained and supplied content for website through in-depth knowledge of business finance.• Collected sufficient data and insights to increase the performance of email campaigns.

Assistant Brand Manager

• Dec 2017 - Oct 2018

Responsible for the key brands of Heineken Belgium (Alken Maes) Maes pilsner and Grimbergen beer (ATL & BTL communication) thereby enhanced communication, decision‐making and brand management skills.Maes pilsner (local brand) - Key Accomplishments:• In charge of the Maes Matenglazen national promotion, being responsible for the creation of the website, which resulted in promoting over 20k personalised glasses.• Led the execution of Maes ‘Pettenbar’ during Festival season, which resulted in successful delivery of over 5K caps. Working closely together with the different festival organizations and our agencies.• Digital media including Social media and the Maes website. Coordinating and monitoring the different media platforms.Grimbergen beer (global brand) - Key Accomplishments:• Brand owner of Grimbergen and working closely together with the Abbey of Grimbergen and Carlsberg.• Redesigned the Grimbergen brand by improving packaging tasks and led the rebranding of website for Belgium market.• Responsible for the execution of the Channel Marketeers of Alken Maes in On‐ and Off‐Trade.

Marketing Trainee

• Nov 2014 - May 2015

Contributed a significant part in leading various projects for the brand management of Amstel Beer and ensured successful project delivery within cost and time constraints. Key Accomplishments:• De Vrienden van Amstel LIVE! 2015 organization, communication, and activation (inc. 2 national retail activations in cooperation with Jumbo and C1000)• KNVB Bekerfinale 2015 and sponsorship Eredivisie footballclub's organization, communication and activation• Amstel Radler innovation and activation 2015 (inc. a national sampling plan for distributing 1m samples of Amstel Radler and Amstel Radler 0.0%)

Consultant/Promoter WFM People

• 2010 - 2013

Worked as an assistant project manager for WFM People actively supporting different assignments mostly for FMCG clients. WFM People supplies Field Marketing and Sales solutions that demonstrably improve the visibility, sales and business intelligence of brands. My help was valuable to achieving these solutions. Worked as an assistant project manager for WFM People actively supporting different assignments mostly for FMCG clients. WFM People supplies Field Marketing and Sales solutions that demonstrably improve the visibility, sales and business intelligence of brands. My help was valuable to achieving these solutions.

Sabbatical travel- and workexperience

• Dec 2008 - Jul 2009

Self funded sabbatical, traveled for six months through Asia, Australia and New-Zealand during my Gap year. Gained work experience WWOOFing in Australia, achieved my Open Water PADI and enjoyed the interaction with different cultures. Self funded sabbatical, traveled for six months through Asia, Australia and New-Zealand during my Gap year. Gained work experience WWOOFing in Australia, achieved my Open Water PADI and enjoyed the interaction with different cultures.

HRM department

• Jul 2008 - Dec 2008

Engaged for six months at the Dutch Tax Authority within the department of Human Resource. Worked full time (40 hours p/w) for half a year as an administrative assistant at the Human Resources department of Belastingdienst Nederland. Became proficient using SAP Software amongst other things. Engaged for six months at the Dutch Tax Authority within the department of Human Resource. Worked full time (40 hours p/w) for half a year as an administrative assistant at the Human Resources department of Belastingdienst Nederland. Became proficient using SAP Software amongst other things.