Experience

Cornerstone Advisors

• United States
• Financial Services
• 100 - 200 Employee

• Senior Director

  • Jan 2023 - Present

  As a senior director in the Delivery Channels practice at Cornerstone Advisors, Amanda Swanson is focused on delivery channel strategy and planning, marketing strategy and planning, customer experience improvement, and digital systems selections and implementations.Amanda is a contributing author for GonzoBanker, Cornerstone’s blog, and has been quoted in industry publications including CU Management.

• Director

  • May 2020 - Present

• Senior Consultant

  • Jan 2019 - May 2020



KleinBank, a division of Old National Bank

• United States
• Banking
• 1 - 100 Employee

• AVP/Online & Digital Channel Manager

  • May 2009 - Dec 2018

  Leader of KleinBank’s Digital Channel, which includes digital channel, payment (digital wallet, ACH, technology, and debit card) and virtual products strategy. Established KPIs & ROI for all digital, digital payments and ancillary products. Provided governance for digital vendor management, employee and customer education to meet business line objectives with a strong emphasis on the customer-centric model. •Facilitate vendor contracts and oversee annual digital budget of $1MM+, which includes monthly forecasting and analysis. •Implemented, educated, and developed a new workgroup within the company to support all digital products and services. •Develop KPIs and ROI for integrated marketing product campaigns, resulting in a 5-10% annual increase in penetration and additional fee income in online, mobile, alternative payment solutions and other ancillary products. •Build partnerships with third-party solution providers in the fin-tech (financial technology) space to provide “best in class” for the organization. •Implement online and electronic banking risk assessments, regulatory changes, and external audits to ensure the organization remains compliant. •Mentor junior personnel, which provide guidance resulting in measurable & positive impacts on their career trajectory. •Successfully developed business cases for product and services which expanded the customer centric follow, which allowed being channel agnostic. Examples: Electronic Signature, Online and Phone Account/Loan opening, Chat (internal and external), and Account Switch Platforms •Generate fee income opportunities by identifying digital/online products, with an emphasis on increased engagement with customers. •Responsible for leading and developing digital online channel roadmap. Prioritize new product or channel features/functionality and enhancements to existing features/functionality, with consideration to customer needs, strategic direction, business priorities, and profitability. Show less



American Red Cross Minnesota & Dakotas Region

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Board of Directors

  • Jun 2010 - 2016



MotivAction (now Augeo)

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Manager

  • Aug 2007 - May 2009

  MotivAction: Incentive Marketing Agency specializing in employee recognition, sales productivity and customer retention programs. Using all communications mediums, I develop communication strategies and deliver effective campaigns to support client programs. Roles include marketing strategy, project estimation, preparing creative briefs, managing freelance writers and designers, art direction, and coordinating print production and web content management and quality assurance. Responsible for the quality of the final creative work and meeting set profit margins. Client list includes: Intel, Dell, Lexis-Nexis, TCF Bank, HP, Biogen, UHC and various other client work. Other roles include working on internal marketing and branding efforts (web marketing strategies, develop style guides, and research employee programs). Show less



Baker Associates

• United States
• Graphic Design
• 1 - 100 Employee

• Account Executive

  • Mar 2006 - Aug 2007

  At Baker Associates, I strategically worked on business leadership for a multi-discipline team and clients. Acting as a strategic liasion for my clients at Kraft, Nabisco and Oscar Mayer. My work along along with a team that helped to build global consumer brands, creating impactful, compelling and relevant visual entities and icons. At Baker Associates, I strategically worked on business leadership for a multi-discipline team and clients. Acting as a strategic liasion for my clients at Kraft, Nabisco and Oscar Mayer. My work along along with a team that helped to build global consumer brands, creating impactful, compelling and relevant visual entities and icons.



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• Account Manager/Graphic Design Consultant

  • Jul 2000 - Feb 2006

  At Wells Fargo, I was the liaison between client and internal department in managing product development. I managed business in components of brand development, marketing campaigns and strategies. I provided creative oversight to internal resources and external designers, agencies and printers, including negotiating bids to completion of production process. Development of new business line product marketing campaign through for various lines of businesses throughout Wells Fargo. I managed large corporated branded items such as the Wells Fargo Calendar, Asian Segment calendar, Annual Report, web development, and various other marketing initatives. I promoted future sales through business line analysis, presentations and consultation which driven result of 10 percent increase every year in collateral, print and various other media's. Show less



Questar Customer Experience

• Market Research
• 1 - 100 Employee

• Project Coordinator/Graphic Designer

  • 1998 - 2000