Kerri Roe, ACC, BA

Associate Certified Leadership Coach at Klear Coaching
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Contact Information
us****@****om
(386) 825-5501
Location
Calgary, Alberta, Canada, CA
Languages
  • English -

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LinkedIn User

Kerri is a powerful and conscientious coach who creates safe space for me to explore and express what I feel and how I think. With kindness, care and curiosity, Kerri continuously reminds me to focus on what is meaningful to me. With her guidance I have been able to uncover and release some of my own self-limiting beliefs and I leave our sessions feeling empowered, motivated, and excited to live my purpose in the world.

Lori Dundas

I feel very fortunate to have worked with Kerri. She's a savvy marketing professional, an engaged team player, and always goes above and beyond to deliver results. She's very motivated, and balances her work responsibilities with a true passion for volunteering in the community. She's organized, efficient, and has yet to meet a spreadsheet she couldn't tame. I'm very grateful to have had the opportunity to work with her and will look for ways to work together again in the future.

Gina Knegt

Kerri is a brilliant marketing manager. Her years of experience not only made her a strong asset to the MNP team, but also made her an incredible mentor. Kerri always had an efficient strategy lined up for every project she worked on and was excellent at communicating her ideas to the rest of the team. I'm grateful I had the opportunity to work with and learn from Kerri during her time at MNP. I would highly recommend her for any marketing management position.

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Credentials

  • Executive Culture Coach
    Maslow Leadership
    Nov, 2022
    - Nov, 2024
  • Positive Psychology
    University of Pennsylvania - Coursera
    Aug, 2022
    - Nov, 2024
  • Positive Psychology: Applications and Interventions
    University of Pennsylvania - Coursera
    Aug, 2022
    - Nov, 2024
  • Organizational Learning and Development
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • Workshop Facilitation
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • Breakthrough Coaching Enhanced Practitioner
    World Business & Executive Coach Summit (WBECS)
    Apr, 2021
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Apr, 2021
    - Nov, 2024
  • Culture Coaching & Culture Action Planning: the missing link in Executive coaching
    ICF Calgary Charter Chapter
    Mar, 2021
    - Nov, 2024
  • Associate Certified Coach (ACC)
    International Coaching Federation
    Apr, 2022
    - Nov, 2024
  • SEO Certified
    HubSpot Academy
    Aug, 2021
    - Nov, 2024
  • ICF Member Badge
    International Coaching Federation
    May, 2021
    - Nov, 2024

Experience

    • Canada
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Associate Certified Leadership Coach
      • Apr 2020 - Present

      Coaching manager/leaders to live and lead confidently, so they can create meaningful engaged connections between work, life and their purpose. I am a confidential strategic thinking partner for managers who may be facing a challenge; need a sounding board to work through something, or would like to be more effective and fulfilled in their roles. I am an engaged and empathetic coach that partners with and facilitates the growth that allows individuals to go from where they are to where they want to be. Through coaching we will collaborate to gain purposeful clarity and create actionable takeaways that empowers you to fulfill your purpose.

    • Canada
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Director
      • Jul 2021 - Present

      Marketing Director for the International Coaching Federation Calgary Chapter Board. (ICF)Serving the Calgary coaching community in this volunteer leadership capacity. Marketing Director for the International Coaching Federation Calgary Chapter Board. (ICF)Serving the Calgary coaching community in this volunteer leadership capacity.

    • Canada
    • Advertising Services
    • 100 - 200 Employee
    • Account Director
      • Nov 2018 - Feb 2020

      Exceptionally resourceful and strategic Account Director with a strong record of achieving campaign goals and objectives. A passion for continuously generating, pursuing and facilitating the production of innovative ideas for improving the clients and agency's strategic and competitive advantage. A strong client background ensured the major account worked in true partnership with the agency, demanding new ideas and providing deep resources while also reinforcing integration across products in developing a holistic, cross-channel plan.

    • Canada
    • Banking
    • 700 & Above Employee
    • Senior Marketing Manager, Business Markets
      • Feb 2017 - Nov 2018

      Senior Marketing Manager with the Reputation and Brand team at ATB, who developed, planned and implemented both strategic and tactical initiatives, primarily for the Agriculture Centre of Excellence team (ACE). From the development of a comprehensive marketing plan to the execution of key strategic marketing initiatives, activities include: strategic business goal alignment, event management, social media & communications strategy, branding initiatives, and content development. Senior Marketing Manager with the Reputation and Brand team at ATB, who developed, planned and implemented both strategic and tactical initiatives, primarily for the Agriculture Centre of Excellence team (ACE). From the development of a comprehensive marketing plan to the execution of key strategic marketing initiatives, activities include: strategic business goal alignment, event management, social media & communications strategy, branding initiatives, and content development.

    • Canada
    • Accounting
    • 700 & Above Employee
    • Senior Manager Marketing Strategy
      • Aug 2014 - Feb 2017

      Developed strategic national marketing plans for niches and services lines that aligned with business objectives and goals. Researched and analyzed competitive market data to integrate into key strategies and targeted campaigns. Ensure effective integration of marketing plans that were in-line with nationwide business plans. Developed content marketing and thought leadership for a firm wide strategy. Developed strategic national marketing plans for niches and services lines that aligned with business objectives and goals. Researched and analyzed competitive market data to integrate into key strategies and targeted campaigns. Ensure effective integration of marketing plans that were in-line with nationwide business plans. Developed content marketing and thought leadership for a firm wide strategy.

    • Canada
    • Utilities
    • 700 & Above Employee
    • Marketing Specialist
      • Nov 2011 - Feb 2014

      Developed and executed overall strategy and marketing tactics pertaining to the ENMAX Energy Home Solar program. This included identifying, developing, evaluating and implementing marketing strategy, based on research and knowledge of the business objectives, market characteristics, and budget. Efficiently worked with cross functional teams of highly qualified marketing, communication and operational professionals, dedicated to achieving marketing and sales targets for the ENMAX Home Solar Program.

    • Canada
    • Telecommunications
    • 700 & Above Employee
    • Regional Marketing, Sponsorship & Brand Manager
      • Oct 2005 - Nov 2011

      To lead the marketing and sponsorship strategy in Alberta, by working closely with both national marketing and regional sales teams to ensure a cohesive plan and proper execution of quarterly marketing plans to drive new customer acquisition. Responsible for the end-to-end development and execution and channel support of regional marketing campaigns on Rogers Wireless lines of business. Managing all marketing, advertising, regional sponsorship and promotional activities. Developed and managed the execution of key strategic branding initiatives that increased customer loyalty and minimize customer base churn.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Regional Marketing Manager-Dairy Queen
      • Feb 2004 - Oct 2005

      - Executed the "Blizzard of the Month" program, as the Canadian prime, which involved planning the marketing of Blizzard products for each month a year advance. This program saw a 5% increase in sales of the chosen Blizzard of the Month advertised.- Developed, executed and administered efficient local marketing programs, which complimented national campaigns, by liaising with Retail Media & local regional representatives to plan million-dollar selective/regional marketing programs, including TV buys, which would complement national efforts and maximize profit potential.- Planned, managed and successfully executed Grand Opening plans for all new store opening in British Columbia and Saskatchewan, utilizing the proper mix of media, print and PR campaigns.

    • United States
    • Restaurants
    • 700 & Above Employee
    • Communications Coordinator
      • May 1998 - Aug 2003

      - Assisted with the administration of the $4 million national advertising fund, cross promotions with national partners, such as Coca-Cola, and customer database marketing that ensured a 10% increase in average weekly units sales for over three years in a row.- Initiated and executed local store marketing programs and cross promotions in local markets which resulted in over 4% sales growth annually.- Worked with our creative agency and printer on developing and executing national flyers and direct database mail programs for across Canada that saw a 5% redemption rate.

Education

  • University of Calgary
    Human Resources Management
    -
  • Southern Alberta Institute of Technology (SAIT)
    Marketing
    -
  • Mount Royal University
    Certificate, Social Media for Business
    -
  • Schulich School of Business
    -
  • The University of Calgary
    Bachelor of Arts, Sociology / Criminology
    -

Community

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