Experience

Eley Consulting

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Media Analyst

  • Sep 2021 - Present



Lenovo

• China
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Associate

  • Mar 2021 - Sep 2021



Michael Page

• United Kingdom
• Staffing and Recruiting
• 700 & Above Employee

• Associate Consultant

  • Apr 2019 - Sep 2019

• Sourcing Associate

  • Nov 2018 - Mar 2019



Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Marketing Executive

  • Sep 2017 - Nov 2018

  . Set up and monitor social media campaigns across top client business pages . Perform-ongoing customers/market research and demographic profiling to identify and capitalise on unmet market needs ahead of the curve. . Implement & monitor campaign from booking through to going live; loading booking and liaising with vendors. . Set up and monitor social media campaigns across top client business pages . Perform-ongoing customers/market research and demographic profiling to identify and capitalise on unmet market needs ahead of the curve. . Implement & monitor campaign from booking through to going live; loading booking and liaising with vendors.



MI Media

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Media Intern

  • Jul 2017 - Aug 2017

  . Spearheaded a detailed audience researches, analyzed marketplace and competitors, identified opportunities and recommended actionable items for prospective and current clients including Blue Cross Charity, Warren Evans. . Assisted in creating and implementing digital campaigns through Google and Facebook. . Supported the monitoring and evaluation of different clients’ digital activities, tracking key performance indicators to assess effectiveness in engaging and influencing new audiences online.



Astellas Pharma US

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Business Intelligence Analyst Intern

  • Jul 2016 - Sep 2016

  . Conducted macro analysis to identify key untapped opportunities across pharmaceutical industry in APAC and analysed barriers to entry to support commercial development of Astellas Pharma in these new markets. . Created interactive data visualization with Excel and Tableau to help the company identify market trends and key competitors and implement an effective strategy based on such insights. . Communicated effectively with senior management during research process and submitted report of findings to them.