Olli Lainto

Marketing Lead at Props
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Contact Information
us****@****om
(386) 825-5501
Location
Espoo, Uusimaa, Finland, FI
Languages
  • English Full professional proficiency
  • Finnish Native or bilingual proficiency
  • Swedish Limited working proficiency
  • German Limited working proficiency
  • Czech Elementary proficiency
Skills

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Bio

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5.0

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Sunny (Pratanchai Permpanich)

Olli Lainto is a very decisive and excellent team player. During my time working with him he has displayed substantial knowledge in online marketing and its adaptability. His solutions that he suggested during the project are very dynamic. Olli always consider the elements of creativity and pragmatic when giving out his ideas. He remains steadily positive and work without delay even under tremendous pressure. I really enjoyed the time working with Olli and would highly recommend him to anyone.

Manuel Del Aguila Barbero

Olli Lainto is one of the most brilliant professionals I had the privilege to work with at Online Personal Branding. He is a very versatile, resourceful and intelligent professional. Olli was able to offer effective solutions and tackle various problems under pressure with no slip-ups. If you ever wanted someone too deliver and build up a team, Olli is the perfect candidate ! He is ambitious, persevering and is specially good at working in international environments.

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Credentials

  • Search Advertising Advanced, Google
    Google AdWords Certification Program
    Oct, 2012
    - Nov, 2024
  • Google Advertising Fundamentals
    Google AdWords Certification Program
    Aug, 2012
    - Nov, 2024
  • Advanced Display Advertising, Google
    Google AdWords Certification Program
    Feb, 2012
    - Nov, 2024
  • IELTS
    British Council, IDP: IELTS Australia and the University of Cambridge ESOL Examinations
    Jun, 2010
    - Nov, 2024
  • Google Analytics Certificate
    Google Conversion University
    Nov, 2012
    - Nov, 2024

Experience

  • Props
    • Finland
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Lead
      • May 2023 - Present

      At Props, amidst the distinct challenges of an early-stage startup, I've taken full ownership of crafting and implementing the marketing strategy. I am directly responsible for key targets spanning user acquisition, engagement, and retention, ensuring a unified approach across all touchpoints. Furthermore, I've established our brand's foundational pillars, including our value proposition, tone of voice, and an overarching communication strategy. About Props: An innovative "Loyalty as a Service" platform in its early stages, Props is designed to revolutionize customer engagement and retention. Offering a blend of loyalty solutions, Props stands out as a gamified rewards platform. It not only provides businesses with tools to foster deeper customer relationships but also captivates users with an engaging experience, encouraging them to maximize their rewards. Show less

  • Freska
    • Finland
    • Consumer Services
    • 100 - 200 Employee
    • Head of Performance Marketing - Group
      • Sep 2021 - Apr 2023

      I served as Freska's subject matter expert for performance marketing in a Group function. I develop and optimize performance marketing channels to maximize new customer acquisition at target CAC and LTV, together with external agencies and local country organizations. In addition, the team and I work in a cross-functional role, where we combat churn, up-sell to one-off customers, and support cleaner and sales recruitment.Highlights:• Grew Freska to be the #1 home cleaning provider in the Nordics• Sustainable and smart growth of Google Search (Paid & SEO) resulting in morequality traffic and a lower CPC in all countries vs. pre-Covid epidemic• Developed a structure for scalable campaigns and creative concepts to minimizecountry teams' workload and deliver predictable results• Developed a budgeting and forecasting tool, which cut down the number crunchingtime and provided cross-functional insights Show less

    • Head Of Marketing - Group
      • Nov 2019 - Sep 2021

      Responsible for anything and everything related to supporting Finland, Norway, and Sweden in reaching their new customer acquisition targets from online. The main focus was on optimizing performance marketing channels (Google SEM & Paid Social) to maximize new customers at target CAC and LTV. Targets and strategy are adjusted based on input from Field Sales and Telesales, as well as Operations (cleaner capacity). In addition to leading the performance marketing optimization for the countries, I also facilitated work between countries and group to ensure optimization on a scale, efficient use of resources, such as creative production, and overall make sure we focus on the "right things". About FreskaFreska is the fastest-growing home cleaning technology company in the Nordics. Freska offers a flexible service to both clients and cleaners, and aims to revolutionise the cleaning industry. Show less

  • Securitas Direct by Verisure
    • Spain
    • Consumer Services
    • 700 & Above Employee
    • Digital Marketing Manager - Finland
      • Jan 2016 - Nov 2019

      I owned the digital marketing strategy development and execution, channel optimization and conversion optimization in order to maximize B2C and B2B lead generation at target CPA. I lead the digital marketing team that consisted of a Digital Marketing Specialist focusing on website development and analytics, and a PPC Specialist who focused on Google and Facebook advertising. I also managed external partners and worked together with our web development teams in Malmö, Sweden, and Madrid, Spain, and with our in-house telebooking department and field sales to analyze each channel and campaign performance from an ad impression to a successful sale. In addition, I was tasked with increasing brand awareness and demand for monitored home security systems in the market together with the PR & Communications department and developing ways how to make the most out each website visitor, lead and booking to maximize sales. Strategy development and testing was done in collaboration with the Verisure Nordic cluster, the Verisure European group, and local agencies. Channels used included: - Google: Search, GDN, Gmal - Paid Social Media: Facebook & Instagram - Display & Programmatic - Email & Affiliates - SEO Specific tasks: - Develop, execute, track and optimize digital inbound marketing campaigns across all channels together with my team and Group colleagues. - Develop online demand creation strategies for key customer segments. - Develop new ways of improving conversion rates and commercial performance. - Support business development with digital insights and help leverage full potential out of partnerships and alliances. About Verisure Securitas Direct: Verisure Securitas Direct group is the #2 in the world and the leading European provider of professionally-monitored alarms that include 24/7 response services. Verisure Securitas Direct is present in 14 countries across Europe and Latin America with almost 3 million customers and more than 10,000 employees. Show less

  • PINS.co
    • Latvia
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager - Finland
      • Nov 2013 - Jan 2016

      As the Finnish Marketing Manager, my time was split between PINS and partner marketing activities, and the digital development of owned channels. My key responsibilities were focused on - day-to-day marketing activities with PINS partners - development, execution and analysis of joint-marketing campaigns - increasing number of active PINS members - increasing number of cross-shop activities - test, develop and improve owned digital channels (website, social media and email) - develop new promotional and marketing opportunities for PINS partners utilising customer insights In addition managing owned channels, we also provided partners other marketing opportunities through third parties. - Burn the Miles campaign: http://bit.ly/YIR2eo - Endomondo: In August 2014 PINS and Siwa executed a joint campaign to motivate PINS member to burn calories. About Coalition Rewards: Coalition Rewards is a loyalty management company providing customer insight and strategy, loyalty and marketing programs and customer experience management. We help our partners to build a more loyal customer base through experience, knowledge and innovation. Our most well-known loyalty program is the PINS benefit program, which has over 700 international, Finnish and online partners. Show less

  • Google
    • United States
    • Software Development
    • 700 & Above Employee
    • Marketing Project Manager - Finland
      • Nov 2011 - Nov 2013

      Responsibilities covered a wide range of Finland and Nordics specific SMB B2B and B2C marketing activities, such as co-marketing, online marketing, strategic planning & execution of localized marketing initiatives, and event management. PAN-NORDIC responsibilities: * Online Advertising; Drive Nordic & EMEA excellence in Online Advertising * Drive Co-Marketing & Co-Branding with partner companies and brands * Increase acquisitions and ARPA (Average Revenue Per Advertiser) from Online Channels * Analyze and optimize Google Partner Program portal performance with Google Analytics FINLAND responsibilities: * Help Finnish SMB's grow through various educational and supportive initiatives * Finnish lead in managing, optimizing and developing in-house AdWords campaigns * Secure localizations and launch Google's marketing initiatives * Event / Training / Seminar management and coordination * Google Finland +Page Community management * Numerous other activities include PR, promotion and branding activities related to Google and its products. Show less

  • Latitude Digital Marketing
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Junior Marketing Analyst - EMEA
      • Sep 2010 - Sep 2011

      Worked in the account management team, as part of a small "rapid-response" team. Specific responsibilities: • Prepared reports of client’s online performance and e-commerce strategy results through Google Analytics and Yahoo Analytics • Provided social media recommendations by analyzing consumer behavior, competition and KPIs utilizing Ubervu Analytics and other social media analytics platforms • Analyzed and provided client recommendations on the internal website link structure, online video marketing, and content in order to improve Search Engine Optimization • Major clients included Fitness First, Wiggle and Tesco Show less

  • 3M
    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Project Manager - UK
      • Jun 2011 - Aug 2011

      Lead a team as the project manager in a "Graduate Program Consulting Project" conducted to drive traffic to, improve and optimize 3M’s online store, 3M Select. Specific responsibilities and activities: • Led a digital marketing team of 5 members • Identified website analytic trends of conversion rates and return visits through Webtrends • Analyzed website customer behaviour including average order value and website return visits • Conducted website testing, card sorting, consumer research and voice of customer interviews Highlights: • Won a proposal to double sales by $1 million through an eCRM and digital marketing strategy Show less

  • CF Fertilisers UK Ltd
    • United Kingdom
    • Chemical Manufacturing
    • 100 - 200 Employee
    • Marketing Analyst / Project Manager - UK
      • Feb 2009 - Jan 2010

      Managed a 8-month long project, with the purpose of optimizing product distribution among distributors in all UK counties. Internship was initially intended for only 6-months, but was extended to 12-months after initial results of the project were presented. Specific responsibilities: * Analyzed sales data and market shares with Excel and MapPoint * Act as a liaison between marketing, sales, finance, logistics and the distributors * Analyzed market shares in haulage costs to different counties to estimate future costs * Analyzed market shares in haulage costs to different counties to estimate future demand Project highlights: * Data from the analysis was used to save significant expenses on haulage costs * Improved relations with distributors as well as increased order volumes * Developed an easy to use Excel spreadsheet that could be used to estimate future market shares, haulage costs and revenue Other responsibilities: * Event and exhibition planning, organizing and representing * Writing and publishing of marketing materials and company statements offline as well as online * Website usability testing * SEO together with an agency * AdWords marketing with an agency Show less

  • Puolustusvoimat - Försvarsmakten - Finnish Defence Forces
    • Finland
    • Armed Forces
    • 700 & Above Employee
    • Lance corporal (Army jaegers) - Finland
      • Jun 2004 - Jan 2005

      Served in the Karelia Brigade's, HQ Company's rapid response unit. The unit was tasked with long-distance reconnaissance with extensive training in combat skills, teamwork and self-sufficient survival. I was promoted to the rank of Lance Corporal at the end of service. Served in the Karelia Brigade's, HQ Company's rapid response unit. The unit was tasked with long-distance reconnaissance with extensive training in combat skills, teamwork and self-sufficient survival. I was promoted to the rank of Lance Corporal at the end of service.

Education

  • Ashridge Executive Education / Hult International Business School - London, UK
    Master of International Marketing (specialization in Digital Marketing), Digital Marketing, International Marketing, International Business, Advertising, Public Relations )
    2010 - 2011
  • Tallinn School of Economics and Business Administration - Tallinn, Estonia
    BA, Business Administration
    2006 - 2010
  • Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen
    Bachelor in Business Administration, International Marketing
    2008 - 2009
  • Lohjan Yhteislyseon Lukio (High School)
    High school diploma
    2001 - 2004

Community

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