Heini Nuutinen
Chair of CX & Customer Centric Marketing Team at Marketing Finland- Claim this Profile
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Bio
Ville Fredrikson
I had the pleasure of working with Heini for several years. Heini is a an expert regarding digital transformation, service design, digital sales and customer experience. Heini is truly a forward thinker and is always striving to find ways to do things better and further updating her own skill set constantly as well. In our work together, Heini seizes the "big idea" always quickly and drove it forward with original ideas and a can-do attitude. Because of Heini's extensive expertise, background and ambition to develop, she is a real idea machine. Often times when I had difficulty in a project on how to proceed accordingly, I usually turned to Heini for advice. And practically every time she managed to come up with a fresh and insightful approach, no matter what the issue was. Further Heini has great sense of humour is an all-around great human being. I would recommend Heini to any digital transformation / digital development role, especially when developing a more customer-centric approach to any digital business.
Petri Vatanen
I had the pleasure of recruiting Heini as digital marketing and marketing technology consultant to Dagmar, and I couldn't be happier with her performance. Heini is a true expert in customer journey planning, and she has a deep understanding of digital marketing overall. In addition to her core competencies, Heini showed a willingness to push herself and learn new things. She took on challenging projects in areas like data strategy and always delivered exceptional results. Heini's passion is evident in everything she does, and is a valuable asset to the team. I highly recommend Heini to anyone looking for a knowledgeable and dedicated digital transformation consultant. She is a true asset to any organisation.
Salla Erkkilä
Heini is a CX guru that brings customer-centric thinking to digital marketing and sales. She relentlessly seeks for new knowledge and applies it skillfully to the task at hand. Her outside-the-box, yet strategical thinking is a true asset. And as the icing on the cake, Heini is truly fun colleague to have around!
Ville Fredrikson
I had the pleasure of working with Heini for several years. Heini is a an expert regarding digital transformation, service design, digital sales and customer experience. Heini is truly a forward thinker and is always striving to find ways to do things better and further updating her own skill set constantly as well. In our work together, Heini seizes the "big idea" always quickly and drove it forward with original ideas and a can-do attitude. Because of Heini's extensive expertise, background and ambition to develop, she is a real idea machine. Often times when I had difficulty in a project on how to proceed accordingly, I usually turned to Heini for advice. And practically every time she managed to come up with a fresh and insightful approach, no matter what the issue was. Further Heini has great sense of humour is an all-around great human being. I would recommend Heini to any digital transformation / digital development role, especially when developing a more customer-centric approach to any digital business.
Petri Vatanen
I had the pleasure of recruiting Heini as digital marketing and marketing technology consultant to Dagmar, and I couldn't be happier with her performance. Heini is a true expert in customer journey planning, and she has a deep understanding of digital marketing overall. In addition to her core competencies, Heini showed a willingness to push herself and learn new things. She took on challenging projects in areas like data strategy and always delivered exceptional results. Heini's passion is evident in everything she does, and is a valuable asset to the team. I highly recommend Heini to anyone looking for a knowledgeable and dedicated digital transformation consultant. She is a true asset to any organisation.
Salla Erkkilä
Heini is a CX guru that brings customer-centric thinking to digital marketing and sales. She relentlessly seeks for new knowledge and applies it skillfully to the task at hand. Her outside-the-box, yet strategical thinking is a true asset. And as the icing on the cake, Heini is truly fun colleague to have around!
Ville Fredrikson
I had the pleasure of working with Heini for several years. Heini is a an expert regarding digital transformation, service design, digital sales and customer experience. Heini is truly a forward thinker and is always striving to find ways to do things better and further updating her own skill set constantly as well. In our work together, Heini seizes the "big idea" always quickly and drove it forward with original ideas and a can-do attitude. Because of Heini's extensive expertise, background and ambition to develop, she is a real idea machine. Often times when I had difficulty in a project on how to proceed accordingly, I usually turned to Heini for advice. And practically every time she managed to come up with a fresh and insightful approach, no matter what the issue was. Further Heini has great sense of humour is an all-around great human being. I would recommend Heini to any digital transformation / digital development role, especially when developing a more customer-centric approach to any digital business.
Petri Vatanen
I had the pleasure of recruiting Heini as digital marketing and marketing technology consultant to Dagmar, and I couldn't be happier with her performance. Heini is a true expert in customer journey planning, and she has a deep understanding of digital marketing overall. In addition to her core competencies, Heini showed a willingness to push herself and learn new things. She took on challenging projects in areas like data strategy and always delivered exceptional results. Heini's passion is evident in everything she does, and is a valuable asset to the team. I highly recommend Heini to anyone looking for a knowledgeable and dedicated digital transformation consultant. She is a true asset to any organisation.
Salla Erkkilä
Heini is a CX guru that brings customer-centric thinking to digital marketing and sales. She relentlessly seeks for new knowledge and applies it skillfully to the task at hand. Her outside-the-box, yet strategical thinking is a true asset. And as the icing on the cake, Heini is truly fun colleague to have around!
Ville Fredrikson
I had the pleasure of working with Heini for several years. Heini is a an expert regarding digital transformation, service design, digital sales and customer experience. Heini is truly a forward thinker and is always striving to find ways to do things better and further updating her own skill set constantly as well. In our work together, Heini seizes the "big idea" always quickly and drove it forward with original ideas and a can-do attitude. Because of Heini's extensive expertise, background and ambition to develop, she is a real idea machine. Often times when I had difficulty in a project on how to proceed accordingly, I usually turned to Heini for advice. And practically every time she managed to come up with a fresh and insightful approach, no matter what the issue was. Further Heini has great sense of humour is an all-around great human being. I would recommend Heini to any digital transformation / digital development role, especially when developing a more customer-centric approach to any digital business.
Petri Vatanen
I had the pleasure of recruiting Heini as digital marketing and marketing technology consultant to Dagmar, and I couldn't be happier with her performance. Heini is a true expert in customer journey planning, and she has a deep understanding of digital marketing overall. In addition to her core competencies, Heini showed a willingness to push herself and learn new things. She took on challenging projects in areas like data strategy and always delivered exceptional results. Heini's passion is evident in everything she does, and is a valuable asset to the team. I highly recommend Heini to anyone looking for a knowledgeable and dedicated digital transformation consultant. She is a true asset to any organisation.
Salla Erkkilä
Heini is a CX guru that brings customer-centric thinking to digital marketing and sales. She relentlessly seeks for new knowledge and applies it skillfully to the task at hand. Her outside-the-box, yet strategical thinking is a true asset. And as the icing on the cake, Heini is truly fun colleague to have around!
Credentials
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Mastering Value Propositions
StrategyzerAug, 2020- Nov, 2024 -
Advanced Facilitation Skills (Tehopakkaus II)
Grape People Finland OyOct, 2018- Nov, 2024 -
Google Analytics Individual Qualification (IQ)
GoogleJul, 2015- Nov, 2024 -
CRM Badge
The ADBL (Academy of Digital Business Leaders) -
HubSpot Inbound Marketing Badge
The ADBL (Academy of Digital Business Leaders) -
SEO Essentials Badge
The ADBL (Academy of Digital Business Leaders)
Experience
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Marketing Finland
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Finland
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Advertising Services
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1 - 100 Employee
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Chair of CX & Customer Centric Marketing Team
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Oct 2021 - Present
In co-operation with Marketing Finland we founded their first CX team. I brought together and led a diverse team of marketing and customer experience professionals so that they could exchange ideas and learn from other top professionals in the field. Main tasks: -Organizing and facilitating team meetings -Finding forward-thinking CX professionals to join the team or visit as a guest -Keeping the team up to date with latest trends of customer-centric development -Developing the CX team concept with design methods Highlights: -Uniting CX professionals from St1, Linkosuo, Rastor-instituutti, SOL, SFS, Lumon, F-Secure and Oral Hammaslääkärit to discuss the current operational topic and the future of CX -Sparring with inspirational CX professionals from Alko, Elisa B2B, Klarna and FutureLab to create useful learning opportunities for the CX team ...
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RADLY
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Finland
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Advertising Services
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Digital Transformation Lead
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Sep 2021 - Jan 2023
In Radly I worked as a Lead Consultant concentrating on strategic digital and customer-centric development. Main tasks: Leading and facilitating strategic change (Targets, KPI´s, audits, roadmaps, processes, ways of working, data, automation, project team leading and in-house team coaching) -Digital sales and customer experience development -Change management -Digital behaviour design Radly business development -In the board of Radly taking part of the business development -Developing the customer experience and change management business area -Helping out with new business sales and service marketing -Active professional blogging and public speaking to raise the awareness of Radly Highlights: -Designing a change management coaching program with business psychologist Timo Vatanen -Restarting the strategic digital transformation project at LähiTapiola -Co-designing a digital and customer-centric competence increasing coaching program for LähiTapiola -Defining business critical customer-centric development tasks with Oulun Seudun Sähkö ...
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IAB Finland
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Finland
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Advertising Services
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1 - 100 Employee
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Chair of IAB Martech team
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Aug 2020 - Jan 2022
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Vice Chairman - IAB Martech team
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Nov 2017 - Aug 2020
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Member of the IAB Martech team
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Apr 2017 - Nov 2017
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Dagmar
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Finland
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Advertising Services
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200 - 300 Employee
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Digital Strategist | Martech & Customer Journeys
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Jun 2018 - Aug 2021
Leading and facilitating strategic digital and customer-centric development projects in various organisations (change enabling analysis, target states, roadmaps and change management coaching). Customer journey design with different stakeholders (marketing, sales, IT, business leads, customer experice). Martech tool implementation and process development with teams.Main tasks:Martech ConsultingDigital StrategyEcommerce Sales ImprovementGrowth marketingRethinking Customer Journeys & Customer ExperienceHelping marketers to take steps towards data-driven marketing
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Digital Manager | Digital Experience & Marketing
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Feb 2017 - May 2018
Coaching digital and data-driven decision-making transformation in customer-centric marketingMain tasks:-Marketing & sales technology-Strategy-Enabling change & growth
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Motley Agency
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Finland
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Technology, Information and Internet
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1 - 100 Employee
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Smart Commerce Lead | Digital Marketing
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Aug 2016 - Feb 2017
Making marketing and sales smarter with data, automation and 360 thinking. Specialising in bringing in the single customer view into the customer experience mix especially to improve the customer acquisition and retention. Making marketing and sales smarter with data, automation and 360 thinking. Specialising in bringing in the single customer view into the customer experience mix especially to improve the customer acquisition and retention.
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Omni Partners
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Finland
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Technology, Information and Internet
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Omni Channel Strategist
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Mar 2015 - Jul 2016
Helping e-retailers to reach their targets and improve their business. Specializing in Smart Commerce & Growth through: -Customer Loyalty & Satisfaction -Efficiency & Automation -Opportunity & Insight Helping e-retailers to reach their targets and improve their business. Specializing in Smart Commerce & Growth through: -Customer Loyalty & Satisfaction -Efficiency & Automation -Opportunity & Insight
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KliKKi (now Nordic Morning)
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Sweden
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Advertising Services
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1 - 100 Employee
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Consultant | Paid Media
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Feb 2012 - Mar 2015
Managing SEM, display, Facebook and other social media accounts - analyzing and optimizing, building up online marketing strategies for Finnish and international B2C and B2B clients, specializing in performance marketing and planning and executing successful GDN campaigning, having special experience in the travel, health and retail segments Nordic Morning - Nordic Bond selectee http://www.klikki.com/blog/nordic-bond-programme Managing SEM, display, Facebook and other social media accounts - analyzing and optimizing, building up online marketing strategies for Finnish and international B2C and B2B clients, specializing in performance marketing and planning and executing successful GDN campaigning, having special experience in the travel, health and retail segments Nordic Morning - Nordic Bond selectee http://www.klikki.com/blog/nordic-bond-programme
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dentsu
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Japan
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Advertising Services
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700 & Above Employee
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Junior Digital Buyer
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Oct 2010 - Dec 2010
Planning and implementing display advertising campaigns for Finnish and international clients, getting a good grip on branding using Finnish digital media Planning and implementing display advertising campaigns for Finnish and international clients, getting a good grip on branding using Finnish digital media
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iProspect
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Advertising Services
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700 & Above Employee
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Junior Search Engine Consultant
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May 2010 - Dec 2010
Managing SEM and Facebook accounts - analyzing and optimizing mainly branding campaigns for Finnish and international clients, but also concentrating on sales orientated campaigning Managing SEM and Facebook accounts - analyzing and optimizing mainly branding campaigns for Finnish and international clients, but also concentrating on sales orientated campaigning
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Education
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2009 - 2016
University of Jyväskylä
Master of Economics, Information Systems, Ecommerce, Marketing -
2020 - 2021
University of Lapland
Basic Studies: Service Design, Service Design -
2011 - 2011
Technische Universität Graz
German, Marketing and Management -
2005 - 2008
University of Kuopio
Bachelor of Science, Computer Science, Business Law, Electronic Commerce, Economics
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