Marco Lo Franco
Web & Graphic Designer at Vizability Media Group- Claim this Profile
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Italian Native or bilingual proficiency
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English Professional working proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Credentials
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Adobe Certified Associate Visual Design Specialist
MicrosalesApr, 2017- Nov, 2024 -
DELE B1
Instituto CervantesJan, 2015- Nov, 2024
Experience
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Vizability Media Group
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United Kingdom
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Printing Services
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1 - 100 Employee
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Web & Graphic Designer
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Nov 2018 - Present
- Liaising with clients to determine their requirements and budget- Managing client proposals from typesetting through to design, print and production- working with clients, briefing and advising them with regard to design style, format, print production and timescales- Developing concepts, graphics and layouts for product illustrations, company logos, and websites- Determining size and arrangement of illustrative material and copy, and font style and size- Preparing rough drafts of material based on an agreed brief- Reviewing final layouts and suggesting improvements if required- Liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality.- Editing, resizing and cropping images, correcting colors, and ensuring that images are correctly formatted and optimized for mobile and desktop web browsers.- Designing and placing elements on a web page, liasing with external developers- Testing websites for usability and ensure that page elements are present and functional when the site goes live.
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Venture Photography Studios
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United Kingdom
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Photography
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1 - 100 Employee
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Photo Retoucher and Digital Artist
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Nov 2018 - Jun 2019
Retouch and enhance RAW images in Adobe Lightroom and Photoshop, ensuring the treatment adheres to our in-house style guide.Collaborate with the Photo team providing necessary feedback reporting to the Studio Manager.Skills:- Highly proficient with Adobe Photoshop & Capture One software.- Proficient with Windows & Mac systems, including Wacom hardware.- Proven experience working within a creative studio environment.- Enthusiastic, hardworking and a team player.- Able to work under pressure using own initiative to meet tight deadlines.- Able to communicate comfortably and confidently with individuals across all levels.- Technical understanding of photographic processes- Knowledge of professional retouching workflows
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Graphic Designer & Freelance photographer
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Sep 2015 - Nov 2018
• Preparing, presenting and conducting formal briefing sessions with clients.• Managing, producing and designing projects from brief to fulfilment. • Designing and creating advertising materials (both online and printed), e-marketing content for digital platforms, brochures, handouts, flyers and online graphics. • Ensuring that deadlines are met and delivered within the budget assigned.• Liaising with external agencies to produce advertising and marketing materials.• Working with a range of media, including photography, to create final artwork. • Setting photo shoots, photo editing activity, organizing photography exhibition.
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Snappy Snaps Franchises Ltd.
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United Kingdom
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Photography
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1 - 100 Employee
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Photographer & Graphic Designer
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Jan 2018 - Sep 2018
• Selling and cross-selling specific photographic products and services to consumers related to imagery manipulation, retouching and restoration.• Conducting regular professional Studio Photography sessions with consequent post-production.• Managing customer relationships, answering guest requests and coordinating with the management to fulfill guest needs. • Operate cash registers ensuring that records and inventory are maintained and kept up to date.• Carrying out data entry activities providing daily and weekly accurate reports.
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Graphic Designer & Retail Sales Representative
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Jun 2017 - Nov 2017
• Managing advertising campaigns based on a business repositioning.• Research new prospect targets and customer audience. • Writing Advertising Copy. • Managing Color Point Website, providing interaction design and content design solutions.• Designing and producing interior decor and advertising materials (both online and printed) managing all the projects from brief to fulfilment.• Selling and cross-selling specific Interior decor products and services to consumers.• Liaising with external agencies and suppliers to produce interior decor and advertising materials.• Promo activities.• Working with a range of media, including photography, to create final artworks.Sector: Graphic, Visual Communication, Sales, Photography
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Sound & Lighting Technician, Director Assistant
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Apr 2016 - Jun 2017
• Setting up equipment and creating onstage lighting effects to complement perormers live show.• Identifying audio and lighting issues providing effective solutions and implementations.• Sampling sound elements, voice-over recording. • Setting up equipment and creating onstage lighting effects to complement perormers live show.• Identifying audio and lighting issues providing effective solutions and implementations.• Sampling sound elements, voice-over recording.
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English - Italian Interpreter and logistic support
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Mar 2016 - May 2016
• Performing English- Italian simultaneous and consecutive interpretation services during workshops and briefing sessions.• Collecting feedback, approval ratings and possible improvements.• Providing logistic support making envinmental adaptations and modifications for visual impaired partecipants.• Providing assistance to visually impaired from different nationalities. • Performing English- Italian simultaneous and consecutive interpretation services during workshops and briefing sessions.• Collecting feedback, approval ratings and possible improvements.• Providing logistic support making envinmental adaptations and modifications for visual impaired partecipants.• Providing assistance to visually impaired from different nationalities.
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COLLE VERDE S.P.A
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Italy
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Food and Beverage Services
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1 - 100 Employee
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Marketing Trainee
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Dec 2015 - Jan 2016
• Conducting analysis on market trends, customer feedback and implementation of marketing strategies reporting to the Marketing and Shared Services Director.• Improving Company image updating content on social media profiles and managing social customer care.• Direct Marketing and promoting products activity oriented to current customers and prospects • Work closely with Sales team to determine the product offering and package and promote accordingly.• Data collecting, data analysis and data entry providing daily and weekly accurate reports on customer choices and purchase path identifying and escalating issues appropriately.• Dealing with customers and responding to queries in a timely and professional manner.• Registering all the information in the appropriate systems and ensuring that records are maintained and kept up to date.• Boosting digital marketing campaigns through website, social channels and email marketing to increase lead generation.
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Sound Technician
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Dec 2010 - Dec 2010
• Identifying audio issues providing effective solutions and implementations.• Sampling sound elements, Sound recording. • Identifying audio issues providing effective solutions and implementations.• Sampling sound elements, Sound recording.
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Guest Service Agent
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Jul 2010 - Sep 2010
• Answer guest requests for assistance and coordinate with facilities staff and management to fulfill guest needs• Resolve issues to the guest's satisfaction, by providing manager's assistance (i.e. invoices, payments, etc.) • Answer guest requests for assistance and coordinate with facilities staff and management to fulfill guest needs• Resolve issues to the guest's satisfaction, by providing manager's assistance (i.e. invoices, payments, etc.)
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Education
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2017 - 2017
Microsales, Testing Center Adobe
ACA Advertising Graphic Course -
2017 - 2017
Microsales, Testing Center Adobe
Adobe Certified Associate Visual Design Specialist -
2013 - 2016
Università degli studi di Palermo
Master's Degree, Public Relations, Advertising, and Applied Communication -
2015 - 2015
Cervantes Institute
Diploma de Español como lengua extranjera (DELE), nivel B1 -
2009 - 2013
Università degli Studi di Palermo
Bachelor’s Degree, Communication and Media Studies -
2004 - 2009
Liceo classico G. Garibaldi, Palermo
90/100 -
2007 -
Berlitz Language Centre
Completed course in Engish, Profiency Level Upper-Intermediate
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