Communications Manager

• Jul 2018 - Present

Marketing Coordinator

• Apr 2016 - May 2018

- Served as lead copywriter and strategist for marketing materials and corporate communications, creating web copy, social media and print ads, blogs, email blast campaigns, and product copy.- Collaborated with sales team to obtain loan program specifications and relevant information for content creation, copywriting, and strategic planning.- Evolved Apex Home Loans' brand story, refine voice, and communicate core values.- Coordinated with Apex leadership, sales department, compliance team, and operations to create, vet, and supply copy for product descriptions, marketing materials, and corporate communications.- Tracked copywriting projects in project management software, regularly updating status and workflow to coordinate with other department members.- Concepted and executed audience-building and campaign-bolstering Facebook advertisements, including retargeting, awareness, and traffic-generating ads.- Tracked and measured key performance indicators of social media, digital, and direct mail communications, benchmarking our results against industry standards and peer response. Show less

Marketing Assistant

• Apr 2015 - Apr 2016

Established brand story, Apex Home Loans' voice guidelines, and company core values while assisting Corporate Marketing Manager with corporate communications.

Marketing Intern

• Feb 2015 - Apr 2015

Managed client retention marketing campaigns, wrote copy for a complete website redesign, and assisted with event marketing.

Editorial Intern

• Sep 2014 - Dec 2014

-Wrote listings for the Calendar section of the magazine -Updated and maintained print and online Calendar listings -Fact-checked and researched features articles -Wrote listings for the Calendar section of the magazine -Updated and maintained print and online Calendar listings -Fact-checked and researched features articles