Experience

Velo3D

• United States
• Machinery Manufacturing
• 100 - 200 Employee

• Sales Director

  • May 2022 - Present

  Sales Development Sales Development



Hexagon Manufacturing Intelligence

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Vice President - Metrology Devices Business Unit

  • Jan 2020 - Feb 2022

  Responsible for strategic direction and operation of $100'sM North American Metrology Devices Business Unit with combined oversight of both stationary and portable product business units.• Defined product offerings, positioning and marketing to meet financial targets as well as development of new target market segments, aligned to corporate objectives and coordinated with globally distributed sales and product development teams.• Responsible for all North American measurement device manufacturing operations, engineering, facilities, HS&S, ISO accreditations• Developed and applied product sales management initiatives, growing margins by 5% and market share by 2% (in a highly competitive mature industrial market) through new approach to selling value and key messaging resonating with c-suite and upper management.• Created and executed a new GTM strategy and messaging using social media, resulting in 100% inquiry increase and 40% actionable leads by transitioning from inbound to outbound engagement. Show less

• Business Unit Manager, Portable Solutions | Director of Business Integration

  • Nov 2015 - Dec 2019

  Tasked with concurrent roles to manage operations of portable business unit focused on driving top line and streamlining overlapping solutions for acquired company products to define integrated market strategy and product position.• Grew revenue from zero to $5M in YR1 with 20% YoY growth over 5 years and boosted market share by 5% through strategy to penetrate non-traditional market segments.• Boosted margins by 10% and market share by 2.5% (in a highly competitive mature industrial market) by establishing product sales management team and new approach to solutions sales • Realized additional reoccurring revenue of $2.5M YR1, $5M YR2, and $7M YR3 by implementing first Equipment As A Service (EAAS) for portable solutions to recognize unmet need for additional offerings based on (EAAS) model. • Boosted NPS score from 40 to 71 through structured business integration and methodology for deployment team, including change management, site preparation, checklist and readiness processes, and end-user training delivery. Show less



Hexagon Manufacturing Intelligence

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Director of Business Operations

  • Aug 2011 - Aug 2015

  Directed operations over 9 facilities and functions overseeing non-manufacturing operational policies, objectives, and initiatives. Evaluated current and proposed systems and procedures and implement continuous process improvement initiatives. Consolidated all facilities into single ISO 9001, 14001, and 17025 standards.• Streamlined RMA processes, reducing open RMA from $3.6M to 3 month rolling average of $300K, increasing inventory turns from 3.5 to 5, and reducing inventory 15% using Six Sigma/Continuous Process improvement methodologies.• Brought new product onto market achieving development time of 7 months, delivering 200+ units in 6 months with continued success to current day.• Generated $481K per year in additional revenue by reducing average installation variance by 3 hours.• Achieved 450+ days without reportable injuries through centralized facility management program and drastically improved Health & Safety standards.• Directed worldwide implementation of Product Configurator/Quote Generator with tie into Infor’s ERP LX and SalesForce.com.• Implemented New User experience initiatives and facilitated collaboration between production and commercial operations to improve quality and on-time delivery date accuracy of 95%+, and improved customer satisfaction NPS from 55 to 73 Show less

• Director of Product Marketing | Product Line Manager

  • Sep 2008 - Aug 2011

  Directed and set strategic direction for Product Managers. Partnered closely with the extended marketing, sales, and product management teams to develop market intelligence, identify customer needs and requirements, define and implement product marketing strategy and programs, and provide product marketing collateral and support in pre-sales processes.Oversaw worldwide product planning and marketing, managing product throughout product life cycle, gathering and prioritizing client requirements, defining product vision, and working closely with global engineering and R&D, to deliver client-focused products. Collaborated with sales, marketing, operations, applications and service organizations to meet revenue and client satisfaction goals and support overall company strategy and goals.• Redefined Product Management role and it's worldwide adoption. • Created 5-year development roadmap and strategy and established product line as quality leader with return rate of less than 0.5% .• Increased attach rate from 5% to 53% by evangelizing and driving worldwide adoption with manufacturing plants and commercial operations. Show less

• Earlier experience:

  • Jul 1995 - Sep 2008

  Product Manager, Multi Sensor & Vision | District sales manager | Sales Engineer | Installation, Application, Support Engineer – Automation Software, Inc.