Experience

Telesign

• United States
• IT Services and IT Consulting
• 500 - 600 Employee

• Vice President, GTM Strategy and Transformation

  • Jun 2022 - Present

  Austin, Texas Metropolitan Area Lead key high-priority transformation objectives, self-service business, and Product Marketing, Market Intelligence, and Developer Marketing organizations.

• Vice President of Integrated Marketing

  • Nov 2020 - Jun 2022

  Austin, Texas Metropolitan Area Led Global Brand, Content, Field, and Product Marketing for TeleSign. Key accomplishments: - Recruited new team to lead Content, Brand, Product, and Field Marketing. - Led team that delivered comprehensive in-house rebrand in just 5 months. - Rebuilt go-to-market to move from point products to solution-based offerings complete with all new messaging and sales enablement with rebrand.



Cision

• Public Relations and Communications Services
• 700 & Above Employee

• Head of Global Product Marketing

  • Feb 2019 - Oct 2020

  Austin, Texas Area Led Cision's Global Product Marketing team in North America, EMEA, and APAC. My team was responsible for all go-to-market strategy, pricing & packaging, positioning, competitive intelligence, and sales enablement to drive growth and retention for Cision's PR, Marketing and Social solutions.



TrendKite

• United States
• Software Development
• 1 - 100 Employee

• Director of Product, Brand and Content Marketing

  • Dec 2017 - Feb 2019

  Austin, Texas Area TrendKite acquired by Cision in January 2019 Led all Product, Brand and Content marketing teams for fast-paced, growth-stage organization during time of revenue growth from $20M to $30M, resulting in acquisition. During my time, my team developed and implemented scalable GTM and launch process including messaging, sales training, pricing & packaging, and customer enablement across 4 major product updates in less than 12 months.



Aquicore

• Real Estate
• 1 - 100 Employee

• Vice President of Marketing

  • Jun 2016 - Dec 2017

  Washington D.C. Metro Area Owned all aspects of marketing with a small, but mighty team to drive growth and category development at an early stage IoT start up. Led growth acquisition strategy, events, brand & design, PR & communications, product marketing, operations, and content marketing.



Clarabridge (acquired by Qualtrics)

• United States
• Software Development
• 1 - 100 Employee

• Senior Product Marketing Manager

  • Oct 2014 - Jun 2016

  Reston, VA Owned global product marketing for enterprise B2B customer experience organization; direct report to Chief Product Officer. Highlights include: - Successfully placed Clarabridge as a Leader and a Strong Performer in two Forrester Enterprise Waves outperforming competitors including IBM, Oracle and Salesforce. - Led GTM efforts for Engagor acquisition (Social Customer Care) including product and sales integration, sales training, new website and collateral, roadmap planning, and… Show more Owned global product marketing for enterprise B2B customer experience organization; direct report to Chief Product Officer. Highlights include: - Successfully placed Clarabridge as a Leader and a Strong Performer in two Forrester Enterprise Waves outperforming competitors including IBM, Oracle and Salesforce. - Led GTM efforts for Engagor acquisition (Social Customer Care) including product and sales integration, sales training, new website and collateral, roadmap planning, and strategic positioning. - Developed and launched comprehensive competitive analysis in just 3 months. - Launched first prospecting call messaging by industry and buyer persona to improve inside sales efficiency. Show less



Vocus

• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Product Marketing Manager

  • Feb 2014 - Oct 2014

  Washington D.C. Metro Area Highlights: - Owned and managed go-to-market, messaging and sales enablement for 4 international product lines consisting of more than $150mm annual revenue from SaaS subscription and ecommerce customers - Successfully managed 10+ major global product and packaging launches - Owned pricing and packaging for $80M+ PR product lines -Built first cross functional product launch system to coordinate services, development, finance and sales force of over 300 resulting in better cross… Show more Highlights: - Owned and managed go-to-market, messaging and sales enablement for 4 international product lines consisting of more than $150mm annual revenue from SaaS subscription and ecommerce customers - Successfully managed 10+ major global product and packaging launches - Owned pricing and packaging for $80M+ PR product lines -Built first cross functional product launch system to coordinate services, development, finance and sales force of over 300 resulting in better cross functional engagement and improved sales readiness

• Product Marketing Manager

  • Mar 2012 - Feb 2014

  - Launched win/loss program with structured win/loss calls and automated surveys - Built and deployed first competitive intelligence program including competitive battle cards and complete marketplace training and education - Created initial buyer personas and persona based positioning

• Account Executive

  • Feb 2008 - Mar 2012

  - Presidents Club – 2011 - Top 4 of 36 Account Executives overall for 2011 - Team Lead - Managed base of over 100 clients and generate revenue in excess of $1.2 Million per year - Evaluated clients' evolving business goals while working to ensure entrenchment & future sales



Ferguson

• United States
• Wholesale
• 700 & Above Employee

• Sales Professional

  • Sep 2005 - Feb 2008