Christina Colón
Director, Paid Search at Reprise Digital- Claim this Profile
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Bio
Credentials
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Google Adwords
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Experience
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Reprise Digital
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United States
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Advertising Services
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700 & Above Employee
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Director, Paid Search
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May 2021 - Present
Spotify | Global Performance Marketing
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Associate Director, Paid Search
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Nov 2019 - Apr 2021
Aetna | Enterprise Media: Government & Commercial
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Senior Manager, Paid Search and Social
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Oct 2018 - Oct 2019
ExxonMobil Corporate | Public & Government Affairs
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Manager, Paid Search and Social
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Jun 2017 - Sep 2018
Exxon Mobil | Retail FuelsExxonMobil Corporate | Public & Government Affairs
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Neo@Ogilvy
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United States
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Advertising Services
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100 - 200 Employee
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Search Planner
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Jun 2016 - Feb 2017
IBM - AnalyticsSearch planner responsible for paid search strategy development and implementation. Oversee activities of an assistant search planner, train assistant on the basics of paid search activities. Reporting and presentation of results to clients on a bi-weekly basis. Serve as subject matter expert for paid search activities. IBM - AnalyticsSearch planner responsible for paid search strategy development and implementation. Oversee activities of an assistant search planner, train assistant on the basics of paid search activities. Reporting and presentation of results to clients on a bi-weekly basis. Serve as subject matter expert for paid search activities.
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Stream Companies
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United States
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Advertising Services
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300 - 400 Employee
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Paid Search Team Lead
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Nov 2015 - May 2016
Paid Search team manager. Senior level paid search strategist and main point of contact for internal agency matters related to paid search and other paid digital media. Train, supervise and provide guidance for a team of 5 paid search specialists and oversee 100+ paid search accounts in Google/Bing. Responsibilities also include personnel training and development.Train specialists in utilizing Google Analytics and other analytics services to develop a complete understanding of consumer's digital journey.
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Paid Search Specialist
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Apr 2014 - Nov 2015
Paid Search Strategy and Account Manager for clients in various industries including auto dealers, healthcare, home services and utilities. Manage the allocation of monthly budgets ranging from $1000-$50000 for paid search marketing on Google Adwords and Bing AdCenter. Develop proposals, recommendations to improve performance and monthly status and activity updates to clients.Integrate Google Analytics and paid search metrics to effectively communicate successes and provide strategy for improved acquisition results.
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Education
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2015 - 2016
DeSales University
Master of Business Administration (M.B.A.), Marketing -
2008 - 2012
DeSales University
Magna Cum Laude, Dual B.S., Marketing and Finance
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