Experience

Heritage Christian School

• United States
• Primary and Secondary Education
• 200 - 300 Employee

• Director of Advancement and Communications

  • Mar 2014 - Present

  • Planned and implemented effective growth strategies including fundraising campaigns that exceeded expectations with $10 million in results. • Developed and implemented marketing, advertising and communications strategies that directly contributed to reversing a seven-year enrollment decline, achieving a 20% increase over five years. • Utilized Blackbaud, Veracross, Finalsite, G Suite, Mailchimp and other technology to deliver communications. • Served as Executive Editor for the Messenger Magazine and managed award-winning heritagechristian.net website and the school’s vital Facebook platform (10k+ followers). Show less



TWR

• United States
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Director of Communications & Fund Development

  • Apr 2011 - Apr 2014

  • Developed national fundraising and communications activities including marketing, direct mail, special events, public relations, advertising, major donor campaigns, sponsorship programs, name acquisition strategies, and all web communications and e-philanthropy. Increased donor membership and income. • Managed fundraising systems transition from Blackbaud to Salesforce tools. • Developed national fundraising and communications activities including marketing, direct mail, special events, public relations, advertising, major donor campaigns, sponsorship programs, name acquisition strategies, and all web communications and e-philanthropy. Increased donor membership and income. • Managed fundraising systems transition from Blackbaud to Salesforce tools.



Teen Challenge London

• Religious Institutions
• 1 - 100 Employee

• Director of Communications & Fundraising

  • Feb 2008 - Oct 2010

  • Managed marketing, direct mail, special events, public relations, capital campaign fundraising, name acquisition strategies, e-philanthropy and sales programs for six regional addiction rehabilitation centers. • Managed marketing, direct mail, special events, public relations, capital campaign fundraising, name acquisition strategies, e-philanthropy and sales programs for six regional addiction rehabilitation centers.



donor.com

• Information Technology & Services
• 1 - 100 Employee

• Owner/Partner and Vice President, Corporate Relations

  • Jun 1998 - Dec 2007

  • Directed marketing and sales for DonorWare (www.donor.com), an application service provider (ASP) providing data management services and software to Christian non-profit organizations. • Engaged in strategic relationships with marketplace partners, helping to grow the company from one client and four staff in 1999 to 35 clients and 15 staff in 2007. • From 2003-2007, sales totaled $6 million for contracted solutions that included database/CRM donor fundraising systems, web-based fundraising and ecommerce solutions, email campaign systems, and inventory and sales management. Show less



Samaritan's Purse

• United States
• Non-profit Organizations
• 700 & Above Employee

• Director, Communications

  • Mar 1995 - Jun 1998

  • Directed a multi-task communications division with a multi-million dollar budget. Initiated, developed and executed communications activities, including advertising, special events, marketing, call center management, coordination of graphic design, print production, printing and direct mail, VIP positioning, regional promotions, and media and community relations. • Introduced capacity-building services and systems during a season of exponential growth. • Activities helped more than triple the organization’s annual income and support base. In 1994, income was $19 million with 100,000 supporters. In 1998, income was over $80 million with a base of more than 1,000,000 supporters. • Public Relations included a Time Magazine cover story, and feature news segments on CNN and ABC. Show less



World Vision

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Public Relations Manager

  • Feb 1992 - Mar 1995

  • Directed special events, marketing support campaigns, celebrity/VIP positioning, regional promotions, disaster response campaigns, media and community relations. Strategies resulted in 8,000 print mentions, over 1,000 radio news interviews and more than 500 television newscast interviews, creating $2.5 million in direct income and hundreds of millions of audience impressions via exposure that included ABC Nightline, McNeil/Lehrer Newshour, USA Today, and Entertainment Tonight. • Directed special events, marketing support campaigns, celebrity/VIP positioning, regional promotions, disaster response campaigns, media and community relations. Strategies resulted in 8,000 print mentions, over 1,000 radio news interviews and more than 500 television newscast interviews, creating $2.5 million in direct income and hundreds of millions of audience impressions via exposure that included ABC Nightline, McNeil/Lehrer Newshour, USA Today, and Entertainment Tonight.



World Vision Canada

• Canada
• Non-profit Organizations
• 300 - 400 Employee

• Media and Publications Manager

  • Feb 1986 - Dec 1991

  • Managed media relations, public relations and promotion, publications, and research departments. Developed and executed special events as well as performing writing, editing and media relations work. Supervised staff in Vancouver, Toronto and Montreal.

• Information Officer

  • Mar 1985 - Jan 1986

  • Coordinated media and public relations. Provided writing support for the marketing, special programs and publications departments. Initiated and coordinated media strategies, press conferences and interviews. Seconded to Africa field offices for photojournalism, film production, VIP/celebrity management and media relations assignments.

• Writer

  • May 1984 - Mar 1985

  • Responsible for concept, design, research and writing of marketing materials, releases, magazine articles, advertising copy, donor correspondence, speeches and presentations.



Western University

• Canada
• Higher Education
• 700 & Above Employee

• Manager, Special Events Programming

  • Aug 1982 - May 1984

  • Coordinated special events programming and promotions for the university (concerts, film courses, lectures). Supervised staff of 12. • Coordinated special events programming and promotions for the university (concerts, film courses, lectures). Supervised staff of 12.