Rustam Iskenderov

Head of Web analytics and development group at WiseAdvice Consulting Group
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow City, Russia, RU
Languages
  • English Professional working proficiency
  • Russian Native or bilingual proficiency
Skills

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Bio

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5.0

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Ludmila Barannikova

In time which I worked with Rustam, he demonstrated great experience in internet marketing. I recommend him as an expert in e-commerce, web analytics and all online advertising channels.

Alim Shomahua

Rustam is an expert and a seasoned professional in digital marketing. He has significantly improved the ecommerce websites during our work at studio moderna. Most importantly, he regularly overachieved the financial plans, thereby increasing the sales and profits for the company.

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Credentials

  • Winner certificate of the hackathon from Rostelecom in the Predicting network incidents track
    ПАО "Ростелеком"​
    May, 2020
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Mar, 2019
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Oct, 2011
    - Oct, 2024

Experience

  • WiseAdvice Consulting Group
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Web analytics and development group
      • Jul 2021 - Present

      BI, Data orchestration, Data quality, Integrations Stack: Google BigQuery, dbt, AirFlow, Python, Clickhouse, GA4, Google Looker Studio BI, Data orchestration, Data quality, Integrations Stack: Google BigQuery, dbt, AirFlow, Python, Clickhouse, GA4, Google Looker Studio

  • BrandStudio
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head of Analytics department
      • Feb 2020 - Jul 2021

      Clients - OBI, Lexus, Pepsi, etc. My department responsibilities: - Clients' specialst and top-managers consulting and education - Regular analysis, reports and recommendations for improving user behavior, increasing CR. - Ad-hoc analytics - Thinking over and creating target metrics - Create dashboards in Google Data Studio - Data source integration for analytics (GA, Yandex Metrika, Google BigQuery, Appsflyer, Webtrekk) - Implement tracking into websites and mobile apps (GA, GTM, Yandex Metrika, Firebase, Appsflyer, etc) - A/B testing of websites' content - Reports automation Results today: - Made web-app for collecting data from GA without sampling - Implemented OBI mobile app tracking based on Firebase and Appsflyer - Integrated data collection from different sources: API GA, Webtrekk, Appsflyer, internal DB for BI reporting and analysis Personal achievements: - Create in production API based on Flask for web-app for collecting data from GA. Description by the link - https://github.com/irustam/ga_data_api/blob/main/README.md - Performed statistical analysis of used car classifications data and developed a prototype machine learning model on Python to predict the value of a car based on its parameters. Show less

  • Pos-Shop.ru
    • Moscow, Russian Federation
    • Marketing Director
      • Jan 2016 - Feb 2020

      Pos-Shop.ru - is B2B store and IT company, which is selling equipment for shops, cafes and warehouses. When I came my goal was to create stable online sales channel. There was big problems with a webstie and staff. I did: - Refused the SEO-services and developing of third-party companies and hired SEO-scpecialist and developer staff. - Created new website from scratch and used servers administration services from an IT-company. - Implemented enhanced ecommerce analytics via Google Tag Manager - Refreshed all ads in Google Ads, Yandex Direct and Yandex Market. - Started to use different price agregators. - etc. Results: Whole traffic increased by 50% from 2016 to 2018 SEO traffic increased by 47% Ad traffic increased by 65% Annual revenue incresed by 45% Show less

  • Floristale.com
    • Moscow, Russian Federation
    • Co-Owner
      • Oct 2015 - Sep 2018

      It was my own project - floristic studio Floristale.com. We made special bouquets with chocolate candy and toys. What I did: - Created an online store and manage it - Implemented anlaitycs codes via Google Tag Manager (enhanced ecommerce) - SEO in Google and Yandex (we was the lider by traffic in our segment) - Launched ads in Google and Yandex - Implemented CRM based on Planfix - Integrated call-tracking on the website - Created and managed social accounts in Yuotube, Instagramm - And I managed courier services In October 2018 we successfully sold the studio. Show less

  • Studio Moderna
    • Switzerland
    • Retail
    • 700 & Above Employee
    • Head of marketing and website development
      • Feb 2013 - Oct 2015

      • Created a mobile website of the store• Refreshed CPA channel, implemented call-tracking for affiliates partners.• Managed and implemented recommendation product system on site.• Implemented automatically sent mailings depending on the users' behavour on the site• Improved usability and selling quality of product card, cart, main page and etc.• Developed and implemented standards of product descriptions, which increase CR

    • Senior Marketing Manager
      • May 2010 - Jan 2013

      Increase in site conversion,Increase in profitLead generationMedia ads management

  • WiseAdvice Consulting Group
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Deputy Director of Marketing Solutions Department
      • May 2008 - Apr 2010

      1. Consulting clients and building a strategy for internet marketing2. Analysis of the effectiveness of websites and online advertising3. Project management for creating websites4. Management specialists in Internet advertising and development team sites

    • Marketer
      • Jul 2006 - May 2008

      Optimization for search engines sites, the management of advertising Google AdWords, promotional campaigns on the Internet.Analysis of the price of competitors, competitors analysis, identifying competitive advantages.Promotion and the organization of seminars involving the company.

    • Web-manager and SEO
      • Aug 2005 - Jul 2006

      Optimization for search engines sites, the management of advertising Google AdWords, promotional campaigns on the Internet.

Education

  • Moscow State University of Geodesy and Cartography (MIIGAiK)
    engineer, Specialist opto-electronic devices and systems
    2000 - 2006
  • State University of Management (SUM)
    specialist, Marketer
    2006 - 2007

Community

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