Experience

Excellent Fruit & Produce, Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Vice President of Sales and Operations

  • Nov 2005 - Present

  Key Accomplishments: grew business from start-up to millions in annual sales through effective business planning, creative sales techniques, and innovative marketing Maintained a consistent 20 - 25 percent annual revenue growth rate during the past 3 years. Increased customer base by 85 percent since the first years of operation. Implemented and managed CRM systems effectively up to its optimal potential, identifying potential customers from our data base and guiding the sales team on ways of converting them to loyal customers Generated 30 percent of existing business from referrals based on strong service and quality assessments Designed and launched internal programs focused on product quality, point-of-contact customer experience, and post-sales customer service that have enabled an operational margin increase of 5% percent with same-customer sales and an increase in customer retention. Directed the development and implementation of the company’s branding and online marketing strategy, including the look and feel of company image (logo, trucks, and uniforms), company web site, and social media campaigns.