Experience

The Smart Local (TSL) Media Group

• Singapore
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Sep 2013 - Present

  Singapore Founding CEO of a hyper-local lifestyle publication for the social media generation that has grown to a team of 200 passionate humans. Most of my time is spent strategising our direction and executing our vision. Behind the scenes, I have played the secondary role of Chief Content Officer since our inception, significantly involved in the creation and evolution of all our brands, products and content direction. Social media is very fragmented so we reach Singaporeans through a holistic… Show more Founding CEO of a hyper-local lifestyle publication for the social media generation that has grown to a team of 200 passionate humans. Most of my time is spent strategising our direction and executing our vision. Behind the scenes, I have played the secondary role of Chief Content Officer since our inception, significantly involved in the creation and evolution of all our brands, products and content direction. Social media is very fragmented so we reach Singaporeans through a holistic approach that utilises editorial (search), social content (FB), KOL marketing (IG) and video marketing (YouTube/TikTok). Today, TSL media gets over 20 million pageviews monthly across the verticals Lifestyle, Food, Female and News and we allow clients very specific demographic targeting across our different brands and platforms. We've executed award-winning campaigns for some of the biggest brands in the world and we've received marketing recognition as well, winning Mumbrella's Media Brand of the Year in Asia in 2018. https://www.mumbrella.asia/2018/11/mumbrella-asia-awards-winners-revealed-2 https://www.mumbrella.asia/2017/09/smart-local-creates-4-minute-teen-romance-canon http://www.marketing-interactive.com/heres-how-adland-celebrated-mothers-day-this-weekend/ TSL is 100% privately owned and we've since expanded to Thailand, Malaysia, Vietnam, Philippines, Indonesia, Japan and South Korea. Show less



Gov.sg

• Singapore
• Government Administration
• 1 - 100 Employee

• Very Civil Servant

  • 2018 - Present

  As a Singaporean son and industry leader, I civilly serve / have served on gov panels such as: The youth action plan with SMS Sim Ann A mental health task force with SMS Janil Puthucheary A mental health steering committee with MOS Alvin Tan A AFAM (to Strengthen Marriages and Family Relationships) group with MOS Sun Xueling



YPO

• United States
• Non-profit Organizations
• 700 & Above Employee

• Peon

  • 2021 - Present

  Singapore



Mensa Singapore

• Singapore
• Non-profit Organizations
• 1 - 100 Employee

• Serf

  • 2019 - Present



MS News

• Singapore
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Founder

  • 2014 - Present

  Singapore



Eatbook SG

• Singapore
• Writing and Editing
• 1 - 100 Employee

• Founder

  • 2015 - Present



ZULASG

• Singapore
• Book and Periodical Publishing

• Founder

  • 2017 - Present