Paid Search Manager

• Jan 2022 - Present

Paid Search Specialist

• Apr 2021 - Dec 2021

• Increased Google Ads revenue from Q1 to Q2 by 6% • Manage Paid Search accounts through manual optimization & A/B testing • Stabilized conversion results in spite of 40% budget decreases • Increased Google Ads revenue from Q1 to Q2 by 6% • Manage Paid Search accounts through manual optimization & A/B testing • Stabilized conversion results in spite of 40% budget decreases

Freelance Digital Strategist

• Mar 2018 - Oct 2021

• Improve media strategies, digital outreach, & websites for political campaigns, non-profits, & small companies • Design & develop websites & applications to revive an outdated web presence • Manage CPannel, hosting environment, & any necessary migration of content • Design advertisements, packaging, and promotional graphics for web & print using Adobe Photoshop, Illustrator, and Dimension • Write and edit copy for web and promotion materials • Streamline content management for web, including e-mail marketing

Marketing Director

• Jul 2020 - May 2021

Oversee all marketing efforts including content creation & strategy. I also introduced social & paid search advertising, handling installation, development, management & strategy. Increased website bookings by 78.13% in 2021 Q1 through revitalized user experience forward SEO strategies & writing, & launching successful paid search & social campaigns. Revenue is up company wide by 40.6% compared to previous year. Optimize paid & organic digital efforts with audience segmentation, A/B testing, & remarketing to yield results surpassing goals for purchases & leads

Director Of Search Marketing

• Sep 2020 - Nov 2020

Assumed a Director role September 2020. I managed & optimized campaigns for pay-per-click team.Oversaw paid search & paid social media campaigns, providing training to freelancers & optimization to maximize conversions through manual & paid bidding strategies, as well as audience segmentationOptimized & installed conversion tracking within Google Ads & Facebook Ads Manager to ensure realization of KPIs & make data driven decisions within ad campaignsDesigned conversion driven landing pages, with the user experience in mind for Wordpress sitesFollowed changes in regulations & trends around paid search, paid social, & user experience

Paid Search Specialist

• Jan 2020 - Sep 2020

Created & executed paid search & social media ads for dozens of clients across five industries.Wrote data informed engaging copy which drove ad performance alongside other factors such as strong keywords, bidding strategies, and audience segmentationLaunched Google Ads, Facebook Ads Manager, & LinkedIn Ads for dozens of companies, providing end to end account set up including keyword research, landing page design & development, conversion tracking install through Google Tag Manager, designing account structure, bid strategy, & publishing campaigns, ad groups/sets, & ads Provided excellent customer service & analytical reports for client onboarding & account manage to maintain strong relationships

Computer Science Specialist

• Oct 2019 - Apr 2020

• Attended training on working with middle school children, safety, & developing a gripping curriculum • Deployed programming fundamentals & Adobe Photoshop curriculum for Spring 2020 semester cut tragically short by COVID19 pandemic • Emphasized classic design principles such as color theory & raster vs vector artwork, touching on basics of animation • Taught HTML & CSS with emphasis on understanding the DOM, laying groundwork for Javascript • Attended training on working with middle school children, safety, & developing a gripping curriculum • Deployed programming fundamentals & Adobe Photoshop curriculum for Spring 2020 semester cut tragically short by COVID19 pandemic • Emphasized classic design principles such as color theory & raster vs vector artwork, touching on basics of animation • Taught HTML & CSS with emphasis on understanding the DOM, laying groundwork for Javascript

Direct Voter Contact Outreach Specialist

• Jul 2018 - Nov 2018

• Oversaw in-the-field community outreach per daily assignment • Responsible for direct voter outreach and contributing to training environment for such • Trained dozens of canvassers, dialed over 100 voters, knocked over 1000 doors • Oversaw in-the-field community outreach per daily assignment • Responsible for direct voter outreach and contributing to training environment for such • Trained dozens of canvassers, dialed over 100 voters, knocked over 1000 doors

Content Manager

• Jan 2018 - Jun 2018

• Created digital outreach content including website & brochure copy, & social media platforms: LinkedIn, Facebook, & Instagram • Managed website & website content • Crafted digital & print advertisement and promotional materials using Adobe Photoshop, Illustrator, & Canva • Worked directly with CEO to develop quarterly marketing campaigns, & plan ad buys, maintaining a monthly budget of less than $10,000 • Provided executive support to CEO by overseeing executive scheduling & all presentations • Maintained press relationships, wrote & distributed press releases

Call Team Staff

• Aug 2017 - Nov 2017

• Recruited volunteers to meet with Congressional leaders & staff to promote net neutrality policy during issue-based campaign • Coordinated logistics in stage one of planning lobbying events nation-wide • Recruited volunteers to meet with Congressional leaders & staff to promote net neutrality policy during issue-based campaign • Coordinated logistics in stage one of planning lobbying events nation-wide

Student Loan Counselor

• May 2016 - Aug 2017

• Sub-contractor for US Department of Education in secure environment, passed background check & obtained security clearance • Customer service orientated environment with goal driven structure • Recipient of “Golden Award Letter” for customer service, regional leader in quarterly earnings for net cash over $7000 • Sub-contractor for US Department of Education in secure environment, passed background check & obtained security clearance • Customer service orientated environment with goal driven structure • Recipient of “Golden Award Letter” for customer service, regional leader in quarterly earnings for net cash over $7000

Asst. Canvass Director

• Jul 2015 - Sep 2015

• Managed canvass operations for non-profit, public interest campaigns including solar energy, use of antibiotics in consumer foods, and protection of state parks • Recruited and supervised canvassers including hiring, and personnel development • Trained staff on campaign messaging, canvas tactics and engaging public interest • Responsible for budget management for Canvass functions including payroll, and ensuring on-target messaging • Coordinated activities with related organizations including Florida Consumer Action Network (FCAN), U.S. PIRG, Environment North Carolina

Field Director

• Jan 2015 - May 2015

• Consulted with SAPOA (San Antonio Police Officer’s Assoc.) on local elections including Leticia van de Putte for Mayor • Conducted surveys, monitored polling, oversaw canvassing operations while adapting messaging per precinct based on results from data software Cyprus • Developed social media presence, messaging & event recruiting via Facebook & Twitter • Canvassed over 5,000 doors • Consulted with SAPOA (San Antonio Police Officer’s Assoc.) on local elections including Leticia van de Putte for Mayor • Conducted surveys, monitored polling, oversaw canvassing operations while adapting messaging per precinct based on results from data software Cyprus • Developed social media presence, messaging & event recruiting via Facebook & Twitter • Canvassed over 5,000 doors

Field Organizer

• May 2014 - Nov 2014

• Personal staff assistant to candidate and lead staffer on conferences, fundraisers/events and social media • Planned and executed events/appearances, including logistics, venue, speakers, food, promotion • Designed campaign rallies and event strategies, stand-alone events and tabling in community events • Recruited, supervised, and trained interns and volunteers for press conferences, phone banks, canvasses, and event staffing • Trained interns in supervising phone bank, canvassing, and tabling efforts. • Composed scripts/messaging for campaign, including scripts for volunteers and interns • Facilitated planning & execution for 40 miles of “The Walk” event (350 miles across state), charting route, retaining local officials/celebs to walk with candidate, & organizing campaign rallies on route • Built relationships with community leaders, legislators, press, and fellow campaigns, garnering support • Assisted Press Secretary and Campaign Manager with social media, emails, and press conferences

Community Outreach Intern

• Jul 2010 - Nov 2010

Marketing Communications Intern

• Oct 2007 - Mar 2008