Experience

Go trade

• Argentina
• Advertising Services
• 1 - 100 Employee

• Owner

  • May 2014 - Present

  Go trade SA is a Small- and Medium-Sized Company focused on trade marketing, logistics and event production. Main clients: Adidas Argentina: we are their Trade Marketing agency in points of sale. We are in charge of the graphic adaptations for windows and instore, POP displays and furniture production, logistics and implementation of campaigns nationwide. Beiersdorf Laboratory: for the last four years we have been in charge of organizing all the events of Eucerin Expertas’ Club nationwide. Aeropuertos 2000: we render our fixed-point service with 5 persons auditing the food stores at Jorge Newbery Airport. Akzo Nobel and Tigre: we are in charge of the logistics and the implementation of campaigns in both exclusive and allied points of sale in the Autonomous City of Buenos Aires and also in the provinces. Other clients: Coty, Garbarino, Cordial Compañía Financiera, Carrefour, Claro, Banco Supervielle, AGEA/Clarín, etc. Main roles: Managing the agency’s annual budget, project KPIs. Developing and internally training the agency’s staff. Counselling in the trade marketing annual planning, activations and events. Supporting the development of logistic channels and implementation of campaigns in points of sale nationwide. Leading work teams in order to accomplish the services offered to each client. Performing audio-visual productions for content in social media. Show less



Cero Packaging

• Argentina
• Packaging & Containers

• Founder

  • Aug 2020 - Present

  Import of the first 100% compostable e-commerce and mailing bags for home use in the country, with Australian Biolplastics certification. Brand development, logo design and visual communication. Online store building. Team building for environmental education in social media and for companies. Working with agency for audio-visual production. Alliances with sustainable market-related brands. Negotiation with influencers and actions for special dates. Import of the first 100% compostable e-commerce and mailing bags for home use in the country, with Australian Biolplastics certification. Brand development, logo design and visual communication. Online store building. Team building for environmental education in social media and for companies. Working with agency for audio-visual production. Alliances with sustainable market-related brands. Negotiation with influencers and actions for special dates.



ADBlick Agro

• Argentina
• Investment Management
• 1 - 100 Employee

• Marketing Manager

  • Nov 2020 - Nov 2021

  Brand development and communication of different projects: ADBlick Agro, Grains, Livestock, Hydroponics and Olives. Support to the Commercial Department with communication walls for all social media. Generation of newsletters with project progress. Development and follow-up of monthly newsletter with technical articles and clustered delivery to investor databases. Contact and relations with investors of each business unit. In charge of the press and relations with media agencies. Commencement of CRM project, training courses. Show less



Volkswagen Credit Compañía Financiera S.A.

• Argentina
• Banking
• 1 - 100 Employee

• Jefe de Producto Senior de Marketing

  • Mar 2011 - Mar 2014

  Creation, development and communication of the products offered by Volkswagen Credit at Volkswagen official dealerships. Profitability and margin analysis. Development of commission and incentive programs to the Network’s dealers. Election and distribution of merchandising and POP elements. Creation, implementation and communication of the CRM system. In charge of digital channels and of the Company’s external communication. Creation, development and communication of the products offered by Volkswagen Credit at Volkswagen official dealerships. Profitability and margin analysis. Development of commission and incentive programs to the Network’s dealers. Election and distribution of merchandising and POP elements. Creation, implementation and communication of the CRM system. In charge of digital channels and of the Company’s external communication.



PEUGEOT - CITROËN ARGENTINA S.A.

• Argentina
• Automotive
• 1 - 100 Employee

• Jefe de Producto Marketing Post Venta

  • Feb 2009 - Mar 2010

  Sale analysis and projection of spare parts. Analysis of the after-sale business profitability. Calculation of stocks and pricing. Price negotiation with suppliers of the spare parts under my charge. Follow-up of the industry’s advertising campaigns. Benchmarking of spare parts and accessories. Event planning with internal clients and suppliers linked to product promotion. In charge of purchasing the products exhibited at Peugeot’s and Citroën’s Boutique. Sale analysis and projection of spare parts. Analysis of the after-sale business profitability. Calculation of stocks and pricing. Price negotiation with suppliers of the spare parts under my charge. Follow-up of the industry’s advertising campaigns. Benchmarking of spare parts and accessories. Event planning with internal clients and suppliers linked to product promotion. In charge of purchasing the products exhibited at Peugeot’s and Citroën’s Boutique.



PSA Finance Argentina Compañia Financiera, S.A.

• Argentina
• Financial Services
• 1 - 100 Employee

• Analista Senior de Marketing y Publicidad

  • Jan 2006 - Feb 2009

  Development and design of financing-related product campaigns. Follow-up of the advertising of such campaigns. Preparation of training plans given to sellers in all dealerships of the country. Analysis of the financial business profitability margin and the interference that insurance has in it. In charge of the Company’s Merchandising and POP Display Department. Negotiation with suppliers. Planning of social events with dealers and internal clients of both brands. Marketing Internship. 01-2006 to 02-2007 Drawing up of reports about the pledge market and savings plans. Show less