Moa Netto
Head of Creative - Americas at 1000heads- Claim this Profile
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Topline Score
Bio
Philippe Bertrand
Moa is one of the most brillant creatives I've crossed. He is creative leader who knows how to inspire, guide and polish projects with a high level of creative excellence and originality. And he is also a phenomenal human being.
Vinicius Prego
I worked with Moa for almost five years, with him I had the best moments of my career. He is a calm and insightful guy, who knows how to craft amazing advertising. His skills motivate and help the team to do great work. He is a leader that gets his hands dirty and nothing can be more inspiring.
Philippe Bertrand
Moa is one of the most brillant creatives I've crossed. He is creative leader who knows how to inspire, guide and polish projects with a high level of creative excellence and originality. And he is also a phenomenal human being.
Vinicius Prego
I worked with Moa for almost five years, with him I had the best moments of my career. He is a calm and insightful guy, who knows how to craft amazing advertising. His skills motivate and help the team to do great work. He is a leader that gets his hands dirty and nothing can be more inspiring.
Philippe Bertrand
Moa is one of the most brillant creatives I've crossed. He is creative leader who knows how to inspire, guide and polish projects with a high level of creative excellence and originality. And he is also a phenomenal human being.
Vinicius Prego
I worked with Moa for almost five years, with him I had the best moments of my career. He is a calm and insightful guy, who knows how to craft amazing advertising. His skills motivate and help the team to do great work. He is a leader that gets his hands dirty and nothing can be more inspiring.
Philippe Bertrand
Moa is one of the most brillant creatives I've crossed. He is creative leader who knows how to inspire, guide and polish projects with a high level of creative excellence and originality. And he is also a phenomenal human being.
Vinicius Prego
I worked with Moa for almost five years, with him I had the best moments of my career. He is a calm and insightful guy, who knows how to craft amazing advertising. His skills motivate and help the team to do great work. He is a leader that gets his hands dirty and nothing can be more inspiring.
Experience
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1000heads
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Head of Creative - Americas
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Feb 2023 - Present
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RAPP
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United States
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Advertising Services
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700 & Above Employee
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North America Chief Creative Officer (CCO)
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Apr 2019 - Nov 2022
In the North America role, Moa coined the creative vision for the US called “SMART CREATIVITY”, defining the roadmap to achieve creative excellence across all five North American offices. The vision states that in the modern world ideas should be Singular, Modular, Actionable, Relevant, and Truthful. He also promoted regular US sessions to exchange best practices, foster cross-office creative collaboration, and celebrate the best work of the region. Main US Clients are Eli Lilly, PayPal, PNC Bank, Toyota, US Army, and Wells Fargo. And he played an active role in supporting the diversity agenda at RAPP by being one of the founders and exec sponsors of the OPMG LatinX ERG (named by him Juntos!). Show less
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NY Chief Creative Officer
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Aug 2017 - Apr 2019
Moa joined RAPP NY to help the office re-establish its creative reputation andrecover from significant business losses. After raising the creative bar in NYby introducing a new set of creative capabilities that included healthcare creative, UX,digital, and production, and diversifying creative talent in the office, Moahelped turn NY into the top-performing RAPP office in new business with 7 wins,which drove a 105% revenue lift since he joined the company. These localachievements propelled him to be promoted to a North America role. Show less
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W3haus
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Brazil
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Advertising Services
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200 - 300 Employee
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Vice President Executive Creative Director
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Jan 2015 - Apr 2017
Led the agency to become the most awarded independent Brazilian agency at Cannes Lions. Led the agency to become the most awarded independent Brazilian agency at Cannes Lions.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Creative Director
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Jan 2014 - Jan 2015
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NBS
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Brazil
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Advertising Services
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100 - 200 Employee
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Creative Director and Head of Convergence
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May 2012 - Dec 2013
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SunsetDDB
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Brazil
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Advertising Services
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100 - 200 Employee
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Creative Director and Head of Digital/Integration
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Apr 2008 - Jun 2012
Main Clients: Intel, Honda, Brastemp (Home Appliances), Guarana Antarctica (Ambev), Terra (Web Portal), Estrela (Toy Factory). Main Clients: Intel, Honda, Brastemp (Home Appliances), Guarana Antarctica (Ambev), Terra (Web Portal), Estrela (Toy Factory).
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Isobar
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United Kingdom
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Advertising Services
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700 & Above Employee
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Creative Director
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Sep 2007 - Mar 2008
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Senior Copywriter
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Aug 2006 - Sep 2007
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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ACD
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May 2003 - Aug 2006
Lead a group of eight creatives on IBM and DHL, producing award-winning and effective work for digital and direct channels.
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Senior Copywriter
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1999 - 2006
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Redator
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1999 - 2000
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Education
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2011 - 2011
Berlin Creative Leadership School
Cannes Programme, Management, Leadership, Change Leading -
1996 - 1999
ESPM
Superior, Marketing and Advertising -
1990 - 1994
CELV
High School
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