Experience

StepUp | B2B Marketing

• Advertising Services
• 1 - 100 Employee

• Demand Generation Specialist

  • Apr 2023 - Present

  CMO services for a range of early-stage B2B agency clients. My clients receive ground-up strategy research and development for their Go-To-Markets, as well as execution on all tactics for lead gen and consistent long-term growth. Advanced MarTech stack + AI integrations and HubSpot Partnership. CMO services for a range of early-stage B2B agency clients. My clients receive ground-up strategy research and development for their Go-To-Markets, as well as execution on all tactics for lead gen and consistent long-term growth. Advanced MarTech stack + AI integrations and HubSpot Partnership.



Consulting

• Tel Aviv, Israel

• Senior Marketing Consultant

  • Mar 2017 - Present

  Marketing and communication strategy and implementation to help businesses and non-profits to hit their KPIs. Marketing and communication strategy and implementation to help businesses and non-profits to hit their KPIs.



OneStep

• Israel
• Hospitals and Health Care
• 1 - 100 Employee

• Director, Marketing & Communications

  • Nov 2020 - Nov 2021

  Ground-floor development of brand identity, messaging, product launch language, social strategy, ads and campaign funnels for customer acquisition + payment in this health-tech B2C. From seed to multi-million raised. Ground-floor development of brand identity, messaging, product launch language, social strategy, ads and campaign funnels for customer acquisition + payment in this health-tech B2C. From seed to multi-million raised.



HealthMeans

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director, Audience Acquisition & Engagement

  • Apr 2017 - Jun 2019

  Responsible for all day-to-day operations including design, back-end development, client acquisition, user engagement, marketing communications and social media on our digital subscription product, HealthMeans, a digital library of health lectures with over 150,000 subscribers. Responsible for all day-to-day operations including design, back-end development, client acquisition, user engagement, marketing communications and social media on our digital subscription product, HealthMeans, a digital library of health lectures with over 150,000 subscribers.



Kellman Center for Integrative and Functional Medicine

• Greater New York City Area

• Director, Marketing & Communications

  • Sep 2014 - Mar 2017

  Management of all internal and external communications from strategy to implementation. Key responsibilities include marketing campaign development, industry wide summit production, social media, list management, multi-media content production and supervision, SEO, SEM and customer engagement, Management of all internal and external communications from strategy to implementation. Key responsibilities include marketing campaign development, industry wide summit production, social media, list management, multi-media content production and supervision, SEO, SEM and customer engagement,



Woxxer

• United States
• Software Development

• Lead Consultant, Marketing & Communications

  • Sep 2012 - Dec 2014

  Woxxer is a feedback capture tool for internet content engagement. Woxxer offers an invaluable service to businesses: the ability to search and filter customer preferences and turn their business-consumer relationships, social media campaigns and market research from an art into a science. I was hired during their angel investment phase to analyze their fundraising materials, coach them on effective presentation and pitching and help build a foundational corporate environment. My work was essential in acquiring their phase one development team. Show less



Independent Consultant as Sales/Marketing category

• Information Technology & Services
• 1 - 100 Employee

• Strategic Communications, Brand Development, Social Media Consulting

  • 2010 - 2014

  Consulting to businesses and non-profits on brand development, marketing and communications strategy, social media strategy and implementation training, website design consulting, content development and supervision, SEO, SEM, social media platform advertising and internal/B2B/B2C communications strategy for engagement, nurture and loyalty. Consulting to businesses and non-profits on brand development, marketing and communications strategy, social media strategy and implementation training, website design consulting, content development and supervision, SEO, SEM, social media platform advertising and internal/B2B/B2C communications strategy for engagement, nurture and loyalty.



New Jerusalem Talmud

• Senior Marketing Consultant

  • 2010 - 2012

  Built brand identity and wrote foundational documents. Consulted on brand repositioning and venture capital projects. Built brand identity and wrote foundational documents. Consulted on brand repositioning and venture capital projects.



The Jewish Agency for Israel

• Israel
• Non-profit Organizations
• 700 & Above Employee

• Director of Marketing, North America, Aliyah

  • Nov 2009 - Jan 2011

  Helmed brand redesign/repositioning. Managed implementation of North American marketing campaigns. Helmed brand redesign/repositioning. Managed implementation of North American marketing campaigns.



Jerusalem Post

• Newspaper Publishing
• 100 - 200 Employee

• Copy Editor, Writer

  • Feb 2007 - Aug 2007

  Edited the first ten pages of the Jerusalem Post daily. Edited the first ten pages of the Jerusalem Post daily.



Landmark

• Professional Training and Coaching
• 500 - 600 Employee

• Staff Accountable for Introductions, Registration Department

  • 2006 - 2006

  Managed over 12 on-site and remote teams to produce results and maximize productivity around enrollment and registration. Managed over 12 on-site and remote teams to produce results and maximize productivity around enrollment and registration.



The Hunter Envoy, Hunter College (CUNY)

• New York, New York

• Editor-In-Chief

  • Sep 2000 - Jun 2004

  Supervised the budgetary, business, editorial, design, and production of a bi-weekly 44+ page independent print and online publication for 22,000+ readers. Developed and implemented community outreach strategies and ad sales platforms. Designed and led skill-building workshops for writers, editors, and artists. Supervised the budgetary, business, editorial, design, and production of a bi-weekly 44+ page independent print and online publication for 22,000+ readers. Developed and implemented community outreach strategies and ad sales platforms. Designed and led skill-building workshops for writers, editors, and artists.



United States Senate, Offices of Hillary Rodham Clinton

• New York, New York

• Assistant to the Press Secretary (Internship)

  • 2003 - 2004

  Researched and drafted press releases, compiled briefings and maintained media contacts. Researched and drafted press releases, compiled briefings and maintained media contacts.



NOW Legal Defense and Education Fund

• New York, New York

• Intake Manager (Internship)

  • 2002 - 2003

  Managed communications documents and intake for in-court preparations and supported folks researching their legal rights around assault and discrimination. Managed communications documents and intake for in-court preparations and supported folks researching their legal rights around assault and discrimination.



Physicians for Reproductive Choice (PRCH)

• New York, New York

• Marketing & Communications Associate (Internship)

  • 2001 - 2002

  I transcribed, edited and organized material that was complied into a book jointly published along with the Columbia University Archives Department. I transcribed, edited and organized material that was complied into a book jointly published along with the Columbia University Archives Department.