Chris Highett
Commercial Manager at SFX SPORTS GROUP (AUSTRALIA)- Claim this Profile
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Bio
Natalie Thurkettle
As a Commercial and Hospitality Executive at the Cronulla Sharks I worked closely with Chris. He was an absolute delight to work for. He was knowledgeable in his role, supportive and encouraging. Chris had great ideas and quickly implemented them to make changes for the better, for both his staff and the customer.
Graeme Bradley
Chris's knowledge of the market is first rate and complemented by his excellent business acumen makes him a first rate operator to work with
Natalie Thurkettle
As a Commercial and Hospitality Executive at the Cronulla Sharks I worked closely with Chris. He was an absolute delight to work for. He was knowledgeable in his role, supportive and encouraging. Chris had great ideas and quickly implemented them to make changes for the better, for both his staff and the customer.
Graeme Bradley
Chris's knowledge of the market is first rate and complemented by his excellent business acumen makes him a first rate operator to work with
Natalie Thurkettle
As a Commercial and Hospitality Executive at the Cronulla Sharks I worked closely with Chris. He was an absolute delight to work for. He was knowledgeable in his role, supportive and encouraging. Chris had great ideas and quickly implemented them to make changes for the better, for both his staff and the customer.
Graeme Bradley
Chris's knowledge of the market is first rate and complemented by his excellent business acumen makes him a first rate operator to work with
Natalie Thurkettle
As a Commercial and Hospitality Executive at the Cronulla Sharks I worked closely with Chris. He was an absolute delight to work for. He was knowledgeable in his role, supportive and encouraging. Chris had great ideas and quickly implemented them to make changes for the better, for both his staff and the customer.
Graeme Bradley
Chris's knowledge of the market is first rate and complemented by his excellent business acumen makes him a first rate operator to work with
Experience
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SFX SPORTS GROUP (AUSTRALIA)
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Australia
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Spectator Sports
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1 - 100 Employee
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Commercial Manager
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Jun 2021 - Present
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TFH HIRE SERVICES PTY LTD
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Australia
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Construction
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1 - 100 Employee
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Business Partnerships Manager
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Feb 2020 - Dec 2022
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Cronulla Sharks Rugby League Football Club
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Australia
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Spectator Sports
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General Manager - Commercial
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2019 - Oct 2019
Develop strategies to design and deliver value propositions to current and potential commercial partners to ensure the best outcome for the partnership and the business is delivered. My 5 Key Objectives within the role are; • Revenue Generation • Restructure of Commercial Programs • Sales and Marketing Management • Sponsorship Servicing • Commercial Partnerships Key Stakeholders as part of this role; Internal: Sharks Board and Directors Membership and Community Department Finance Department Football Operations Media Communications Department External: Sponsors Suppliers Customers/Members NRL
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Gold Coast Titans
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Australia
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Spectator Sports
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1 - 100 Employee
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GM Commercial
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Feb 2017 - Feb 2019
Increasing Revenue by 15% in my first year. In 2018, my team and I successfully completed full allocation of major partnership inventory on apparel for the next 3 years, first Gold Coast Titans Commercial Manager in 10yrs to achieve this prior to apparel deadlines Increasing Revenue by 15% in my first year. In 2018, my team and I successfully completed full allocation of major partnership inventory on apparel for the next 3 years, first Gold Coast Titans Commercial Manager in 10yrs to achieve this prior to apparel deadlines
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Supercars
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Australia
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Spectator Sports
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100 - 200 Employee
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Commercial Sales Manager
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Jun 2016 - Feb 2017
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CSM International
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United States
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Computer and Network Security
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1 - 100 Employee
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National Sales Manager
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Sep 2013 - May 2016
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St George Illawarra Dragons
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Australia
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Spectator Sports
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1 - 100 Employee
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Various
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May 2008 - Jul 2012
Responsibilities - Sponsorship/Venue/Licensing P&L responsibility - Corporate Hospitality creation and development - Supplier Contract Negotiation - Digital Strategy Planning - Marketing Committee - Events Committee - Personal Mentoring from longest serving Club CEO in the NRL - Rural Community Planning - Management of Club Immortals and their activities Responsibilities - Sponsorship/Venue/Licensing P&L responsibility - Corporate Hospitality creation and development - Supplier Contract Negotiation - Digital Strategy Planning - Marketing Committee - Events Committee - Personal Mentoring from longest serving Club CEO in the NRL - Rural Community Planning - Management of Club Immortals and their activities
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The Promotional Shop
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Advertising Services
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Account Director/Sales Manager
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May 2007 - May 2008
• Meeting Monthly/Quarterly/Yearly Budgets through carefully planned client sales tactics • Maintaining and building effective and successful business relationships with all clients. • Dealing with overseas factories to develop and produce custom made apparel • Negotiating with Factories to gain best possible pricing to drive margin • Development of existing accounts • Ensuring that the client service was upmost in my teams mind • Developing a range of promotional concepts and ideas that is specific and targeted to the relevant client needs and consumers • Developing proactive ways to ensure that the business leakage of my clients to my competitors was kept to a minimum
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National Account Manager
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2005 - 2007
Key Accounts that I managed included; Diageo, Aristocrat, Vodafone, IMB, Dairy Farmers Key Accounts that I managed included; Diageo, Aristocrat, Vodafone, IMB, Dairy Farmers
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Corporate Express
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Australia
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Retail Office Equipment
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1 - 100 Employee
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Senior Account Manager/Account Director
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Jun 2003 - May 2005
Senior Account Manager – Account Director Accounts included; Football Federation of Australia, Coca Cola, Vodafone, Toshiba, Macquarie Bank, Dairy Farmers Senior Account Manager – Account Director Accounts included; Football Federation of Australia, Coca Cola, Vodafone, Toshiba, Macquarie Bank, Dairy Farmers
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Education
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TAFE
Certificate - Business Marketing -
Western Sydney University
Applied Science Major Sports Studies