Julianne Akins Smith, MBA

Executive Director at Wintergreen Music
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Richmond Region

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Experience

  • Wintergreen Music
    • Nellysford, VA
    • Executive Director
      • May 2016 - Present

      • In 2020, managed successful operational pivot to online platforms: ↑ audience reach by 30%, expanded artistic & partnership collaborations, produced inclusive & accessible educational & entertainment offerings, facilitated DEIA review, stabilized cash flow & ↑ year-end surplus by 101% over 3-year avg. • ↑ ticket sales by 30%, major gifts by 36%, new gifts by 42% & overall donor base by 125%. ↑ grants awarded by 48%, orchestral attendance by 40% & student enrollment by 80%. • Innovate & create new audience development & fundraising initiatives. Leverage data analytics to construct, implement & track marketing, fundraising & communication plans. • Generate and manage content for website, e-blasts, publications & social media platforms. Create & implement multi-faceted marketing campaigns for current & potential audiences. • Facilitated strategic planning process & organizational re-branding (2019). • Target, convert & develop corporate partnerships & individual giving prospects. Manage major donor relationships, steward & secure donations totaling apx. 45% of revenues. • Negotiate partner contracts & refine contracting procedures. Supervise artistic housing placements. Organize management of 70+ Festival Artists & 75+ Academy students for duration of 4-week long Festival with 12-14,000 attendees. • Supervise production of 170+ concerts, events, rehearsals, masterclasses & seminars. With Artistic Director, develop artistic partnerships & inclusive programming, attract top national talent, commissions & multi-genre collaborations. • Manage grant writing & reports for local, regional & statewide funding opportunities. Develop inclusive Academy sponsorships. • Direct organizational growth, supervising teams of 7-20. Manage multi-generational relationships with seasonal & year-round staff, board, volunteers, patrons, donors & community partners. Shift board function from “working” to governance/oversight. Show less

    • United States
    • Musicians
    • 1 - 100 Employee
    • Substitute Tubist
      • Nov 2011 - Present

    • Business Development Manager
      • Aug 2014 - Apr 2016

      • Developed, targeted, implemented, and tracked multi-faceted corporate giving campaigns with 80+ organizations; gifts ranged from $25 to $130K. Refined sales positioning strategies.• Raised and managed donated corporate revenue totaling $500K+ from gifts, sponsorships, and foundation grants.• With leadership and Executive Director, maintained government cultivation for local and state officials and educators. • Created custom/new product offerings, managed relationships with 50+ community partners. Managed corporate messaging and materials, maintained corporate integrity of sponsors.• Facilitated involvement of businesses, government officials, and community partners for ‘Big Tent’ community concerts. • Managed program book advertising sales (↑ 123% over 3-years). Show less

    • Patron Services and Sales Manager
      • Sep 2013 - Aug 2014

      • Developed marketing strategies to maximize single ticket ($524K) and subscription revenue ($425K). Bucked industry trends by increasing both revenue streams. Managed all box office, front of house staff, customer and event relations.• Contributed to increase in concert attendance (↑ 4% overall; 5 sell-out concerts).• Researched brand perceptions; created marketing campaigns to targeted audience segments. Pioneered season branding and publication initiatives leveraging focus group analysis. • Introduced historical concert ‘database’ to analyze ticket buyer behavior, attendance data, and programming trends. ‘Database’ held apx. 10 years of prior data, still updated and used today. • Launched ‘Soundwave’ card to college students, forged stronger connections to area universities and younger audiences.• Developed subscriber benefit card, secured program perks with businesses. Refined ticket-buying process with customer focus. Show less

    • Operations Manager
      • Nov 2010 - Aug 2013

      • Negotiated external guest artist and internal musician contracts. Coordinated artistic and concert performance logistics, serving as lead contact and liaison for guest conductors, classical artists, and pops concert talent/crew.• Provided pops, guest artist, conductor, and composer research to Music Director and Artistic Planning Committee; contributed to artistic programming and creative advancement. Edited artistic publications and verified formatting standards.• Pioneered musician-featured publications and promotional materials; contracted electronic media and video partners. Contributed to social media account content as liaison to musicians, guest artists, and for behind-the-scenes events. • Managed musician housing placements and hotel/transportation sponsorships. Ensured compliance to CBA contract; performed research throughout negotiation process. Served on Strategic Planning Committee.• Assisted in management of artistic auditions, optimized logistics and facilitated artistic integrity of stakeholders. • Performed site visits to potential venues, coordinated production needs and communicated logistics to musicians and artists.• Secured improved recording engineer services, improving artistic excellence for the RSO. Organized and introduced library catalogue of apx. 2,000+ donated classical music CDs for check-out by staff and musicians. Show less

  • NUOVA Philharmonia
    • Columbus, Ohio
    • Co-Founder
      • 2010 - 2012

      Collaborated with business and city leaders to foster new levels of community commitment. Worked to lay foundations for a new orchestra model in the Columbus area when the Columbus Symphony faced threatening changes and budget cuts. Collaborated with business and city leaders to foster new levels of community commitment. Worked to lay foundations for a new orchestra model in the Columbus area when the Columbus Symphony faced threatening changes and budget cuts.

  • ProMusica Chamber Orchestra
    • Columbus, Ohio Area
    • Tubist
      • 2010 - 2012

  • Columbus Symphony
    • Columbus, Ohio Area
    • Substitute Musician
      • 2007 - 2012

    • Principal Tubist
      • 2009 - 2009

Education

  • University of Richmond - Robins School of Business
    Master of Business Administration (M.B.A.), Business Administration
    2012 - 2015
  • WU (Vienna University of Economics and Business)
    International Graduate Summer Program
    2015 - 2015
  • Universidad San Francisco de Quito
    International Business Course through University of Richmond, VA
    2014 - 2014
  • The Ohio State University
    Bachelor of Music Performance, Music Performance, Orchestral
    2005 - 2009

Community

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