Experience

GainShare Performance Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• President and COO

  • Jun 2020 - Present

  GainShare Performance Marketing is an integrated performance agency, focused on gaining market share for clients. GainShare delivers results by navigating across messaging, creative, media, technology, and data. With years of successful campaigns for brands and their products, GainShare specializes in delivering new customers for challenger brands and category disruptors. The goal is a single-minded passion to deliver better business results for clients. GainShare Performance Marketing is an integrated performance agency, focused on gaining market share for clients. GainShare delivers results by navigating across messaging, creative, media, technology, and data. With years of successful campaigns for brands and their products, GainShare specializes in delivering new customers for challenger brands and category disruptors. The goal is a single-minded passion to deliver better business results for clients.



Marcel Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Member Of The Board Of Advisors

  • Apr 2020 - Present

  Marcel Digital is an award winning website development and digital marketing strategy firm located in downtown Chicago. Their integrated solutions include custom web application development, enterprise analytics implementation including close the loop analytics as well as cutting edge digital media strategies and SEO. Marcel Digital is an award winning website development and digital marketing strategy firm located in downtown Chicago. Their integrated solutions include custom web application development, enterprise analytics implementation including close the loop analytics as well as cutting edge digital media strategies and SEO.



The Junto Institute

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Advisor

  • Aug 2016 - Present



Sand Cherry

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Managing Director, Digital

  • Oct 2019 - Jun 2020



iProspect

• Advertising Services
• 700 & Above Employee

• EVP, Managing Director

  • Mar 2017 - Oct 2019

  In March of 2017 Dentsu's iProspect acquired Leapfrog. Cass became Managing Director at iProspect and led the integration of Leapfrog, successfully integrating clients, practices, teams and technology. As Managing Director, Cass also led agency and client businesses in both the Chicago and Detroit offices. He guided digital marketing across all disciplines including audience and data strategy, media, creative, user experience and technology. His leadership led to tenured client partnerships and industry leading results for brands in Automotive, Telecommunications, Health Care and Higher Education. Show less



Leapfrog Online

• United States
• Advertising Services
• 1 - 100 Employee

• EVP/GM - Industry Practices and Development

  • Jun 2009 - Mar 2017

  Acquired in March of 2017 by iProspect

• SVP Telecommunications Group and Product Development

  • Jan 2007 - Jun 2009

• VP/GM Telecommunications Group

  • Jan 2004 - Jan 2007

• VP Account Service and Development

  • Nov 2001 - Jan 2004



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Director

  • Aug 1999 - Nov 2001



Aspen Marketing

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • 1997 - 1999



Jack Levy Associates

• Greater Chicago Area

• Sr Account Manager

  • 1996 - 1997



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Account Team

  • 1994 - 1996