Experience

ARKRAY USA

• United States
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Sr. Marketing Manager, Post Acute Care

  • Nov 2022 - Present

• Product Marketing Manager

  • Mar 2016 - Nov 2022



Hands-On Marketing

• Independent Marketing and Communications Consultant

  • Apr 2015 - Present

  Project management of marketing, business development and communications initiatives Project management of marketing, business development and communications initiatives



Blue Cross and Blue Shield of Minnesota

• United States
• Insurance
• 700 & Above Employee

• Communications Consultant Senior

  • Jun 2014 - Mar 2015

  COMMUNICATIONS: Project manager for leading, writing and editing of Medicare Part D individual and group member communications ensuring CMS compliance; developed processes for efficiency and effectiveness shortening release time frame by 5 days. STRATEGIC PLANS: Collaborated with business partners to develop comprehensive strategic communications and project plans in support of business goals and brand objectives. COMMUNICATIONS: Project manager for leading, writing and editing of Medicare Part D individual and group member communications ensuring CMS compliance; developed processes for efficiency and effectiveness shortening release time frame by 5 days. STRATEGIC PLANS: Collaborated with business partners to develop comprehensive strategic communications and project plans in support of business goals and brand objectives.



Nordson Micromedics

• St. Paul, MN

• Marketing Communications Specialist

  • Nov 2012 - Apr 2014

  MARKETING COMMUNICATIONS STRATEGY Developed and executed the marketing communications programs that assisted sales to present our products and services. Collaborated with team members and outside services to develop the strategic and operational management of activities related to the conception, development, creation, editing, production, and implementation of promotional communications. This includes print, advertisement, online and trade show graphics. BRAND MANAGEMENT Created the brand and messaging for all product lines and services; maintained that brand throughout all communications and materials. GLOBAL TRADE SHOW MANAGEMENT Managed the U.S. and international participation in trade shows to provide the sales team the opportunity to be face to face with key market companies and contacts. PRODUCT MANAGEMENT Reviewed packaging and labeling to ensure the brand is represented accurately. Managed the translation process for product labeling.



Nonin Medical, Inc.

• United States
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Associate Product Manager (Contract)

  • Feb 2011 - Nov 2012

  PRODUCT MANAGEMENT Supported the regional oximetry product line as a business, working with various functional areas within the company to develop strategy and drive execution. R&D Project Team Support – Provided customer input to product enhancements and new product development efforts. Ensured that products met global customer needs. Provided input to Supply Chain and Operations to ensure adequate inventory to support product introductions. Developed product requirements, market communications, messaging, training, and managed key operational initiatives on quality, forecast, and inventory. Monitored sales results and adjusted production forecasts accordingly to minimize back orders. TRAINING Developed and delivered sales training on new product features and software updates to US and EU teams.



Ridgewater College

• Higher Education
• 200 - 300 Employee

• Adjunct Instructor - Customized Training

  • May 2009 - Dec 2009

  This was a part time position leading training sessions on MS Office suite. This was a part time position leading training sessions on MS Office suite.



Hutchinson Technology Inc.

• Appliances, Electrical, and Electronics Manufacturing
• 500 - 600 Employee

• Sales Process Manager

  • Jan 2009 - Apr 2009

  •Project Manager and trainer for revision of customer acquisition sales process to streamline and create visible markers for process improvement and accountability in the field.•Subject Matter Expert and trainer for CRM software (SalesLogix) achieving goals for improved functionality and higher user compliance.•Project Leader for Corporate Account Team communications and activities to facilitate improvement in the sales cycle of strategic accounts and resolve issues.

• Marketing Communications Specialist

  • Oct 2000 - Dec 2008

  MARKETING COMMUNICATIONSDeveloped and executed marketing communications programs for a new medical monitoring parameter and associated device marketed to trauma, emergency medicine, and critical care physicians and nurses. •Managed successful relationships with outside advertising vendors and internal resources to implement direct mail programs, product ads, photography, website development, newsletters, technical monograph, clinical abstracts, and all sales support materials with timely deliveries and on budget.•Processed all materials through configuration management and regulatory review improving accuracy and review time frames.•Developed and monitored a two-year marketing communications plan and budget.TRADE SHOW AND EVENTS MANAGEMENTExecuted national and regional trade show plan including selection, pre-meeting, on-site, and post-meeting management of logistics, messaging and graphics, direct mail, booth activities, lead generation, and lead processing.•Organized physician and nurse education events managing all pre-event mailings, facilities requirements, catering services, program execution, and on-site coordination.PRODUCT MANAGEMENT•Marketing representative on cross-functional new product packaging team to ensure conformance to, and proper communication of, environmental conditions, materials, labeling, and engineering requirements •Developed product labeling artwork and instructions for use in five languages.•Assisted Director of Marketing with research of new markets including disease incidence, hospital statistics, identification of key opinion leaders and associations, and other aspects of market characterization.



Ridgewater College

• Higher Education
• 200 - 300 Employee

• Technical Business Instructor and Department Chairperson

  • Jun 1995 - Aug 1999

  ADULT EDUCATION TEACHING AND TRAINING Classroom instructor in the Technical Business Department. Department Chairperson and representative on intra-college committee. Developed and designed curriculum for adult learners in administrative support classes in keyboarding, office procedures, Microsoft Office applications, and human relations. Managed all aspects of a new classroom that offered students flexible scheduling and computer based self-paced courses. Conducted counseling interviews with students to develop individualized course plan and schedule. Developed annual department budget, department staffing needs, and classroom schedules. Advised local chapter of Business Professionals of America developing fundraising activities, competition plans, and annual goals.