Experience

Melhoramentos
• Brazil
• Financial Services
• 1 - 100 Employee
• CEO

  • Apr 2020 - Present


PLAY Intellectual Capital

• Partner

  • May 2019 - Apr 2020

  We are an Innovation Consulting + Venture Builder that supports companies and investors in bringing innovation to life in a practical way through business conception, validation, execution and management. We are an Innovation Consulting + Venture Builder that supports companies and investors in bringing innovation to life in a practical way through business conception, validation, execution and management.



Grupo ZAP

• Brazil
• Consumer Goods

• Commercial Strategy Director

  • Feb 2018 - May 2019

  Zap Viva Real Group is the biggest online real estate marketplace in Brazil that connects buyers, sellers, and renters with properties in Brazil. As a Commercial Strategy Director, I was responsible for defining, designing and deploying commercial strategies according to Zap Viva Real goals and objectives aiming to accelerate growth. Zap Viva Real Group is the biggest online real estate marketplace in Brazil that connects buyers, sellers, and renters with properties in Brazil. As a Commercial Strategy Director, I was responsible for defining, designing and deploying commercial strategies according to Zap Viva Real goals and objectives aiming to accelerate growth.



Integration Consulting

• Brazil
• Business Consulting and Services
• 300 - 400 Employee

• Senior Implementation Manager

  • Mar 2017 - Dec 2017

  As a Senior Manager, Rafael was responsible for the day to day project delivery with the clients, guaranteeing senior management, technical challenge and team coordination/people development. His last position was a Business Partner for Implementation Practice in Brazil, focused on Marketing & Sales Processes.

• Implementation Practice Leader

  • Mar 2015 - Mar 2017

  In 2015, Rafael was expat to Mexico City to lead the Implementation Practice in Mexico, USA and North Cone. He implemented some business transformations in some multinationals companies in the region. Besides the projects, Rafael was in charge of developing the market, making business proposals, project sales and representing the company in events and associations.

• Marketing & Sales Practice Leader

  • Apr 2011 - Mar 2015

  Rafael was the leader of Marketing & Sales Practice, leading a team of 40-50 business consultants with different levels, profiles and skills. He was responsible for the P&L of the practice and to develop and evolve the methodologies and products of the practice. He got some robust experience in designing projects such as Business Process Redesign, Go-To-Market Strategy, Market Scan, Implementation of Commercial Routines.



Everis Consulting

• India
• 1 - 100 Employee

• Project Manager - Business Practice

  • Aug 2010 - Apr 2011

  At Everis, Rafael was a client-manager for a big multinational company from the Insurance Market and for one of the most important Private Banking in Brazil. He was responsible for projects oriented for efficiency improvements and strategic projects to cost reduction. At Everis, Rafael was a client-manager for a big multinational company from the Insurance Market and for one of the most important Private Banking in Brazil. He was responsible for projects oriented for efficiency improvements and strategic projects to cost reduction.



Deloitte Consulting

• Italy
• Business Consulting and Services
• 700 & Above Employee

• Senior Consultant

  • May 2009 - Aug 2010

  Rafael worked as a Senior Consultant in the Strategy & Operations area, leading projects oriented to strategic planning, market intelligence, channels strategy, Market Scan and pricing. He had the opportunity to lead some important initiatives in some big multinational companies such as Walmart, Canon, Adecco, Ericsson etc. Rafael worked as a Senior Consultant in the Strategy & Operations area, leading projects oriented to strategic planning, market intelligence, channels strategy, Market Scan and pricing. He had the opportunity to lead some important initiatives in some big multinational companies such as Walmart, Canon, Adecco, Ericsson etc.



Suzano Pulp & Paper

• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2008 - Feb 2009

  At Suzano Pulp & Paper, Rafael was in charge of some strategic projects for the Paper Unit in Latin America. His main achievement was to design the GTM Strategy for Suzano in LatAm. In this project, Rafael was the project leader to understand the regional needs and to lead the discussion about the service package for each region.

• Competitive Intelligence Consultant

  • Jan 2006 - Dec 2007

  In this position, Rafael was responsible for designing new dashboards to the company, focused on the Commercial and Financial areas. Also, Rafael led an important workfront in the acquisition of Ripasa company.

• Business Coordinator

  • Jan 2005 - Dec 2006

  Rafael was in charge to coordinate all the Inventory Management for the Distribution area of Suzano (SPP-Nemo). He led a team of 8 analysts and supported the implementation of a new CPFR program (XPlan / Neogrid).

• Strategic Planning Analyst

  • Jan 2002 - Dec 2004

  Rafael worked in the Strategic Planning area for the Suzano Distribution (SPP-Nemo). Rafael was responsible for supporting the development of this new area at the company. Also, Rafael was in charge of designing the Balanced Scorecard tool to SPP-Nemo.



BSH Home Appliances Group

• Germany
• Manufacturing
• 700 & Above Employee

• Business Intelligence Consultant

  • Sep 2001 - Apr 2002

  Acting in the IT Area, Rafael was a Programs Designer for web solutions. In that occasion, Rafael helped to implement the new BI (Business Intelligence) tool developed for Continental Company (home appliances company). Acting in the IT Area, Rafael was a Programs Designer for web solutions. In that occasion, Rafael helped to implement the new BI (Business Intelligence) tool developed for Continental Company (home appliances company).



Agaprint

• Brazil
• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• System Analyst

  • Feb 1999 - Aug 2001

  Rafael was a part of the e-commerce team, responsible to develop the e-commerce platform to make online business. Rafael was a part of the e-commerce team, responsible to develop the e-commerce platform to make online business.