Experience

Pivot & Co

• France
• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder

  • Jul 2018 - 5 years 6 months

  Paris Area, France



Happyfication

• United States
• Advertising Services
• 1 - 100 Employee

• Member Of The Board Of Advisors

  • Oct 2017 - Dec 2021

  The Happyfication audience & touchpoint planning, and advertising operating system, brings unprecedented transparency, simplicity and efficiency to connecting with consumers across all media. The philosophy behind our 'data-driven' methodology - and this intelligence platform in particular - is to gather all types of data available at each step of a brand activation (financial, descriptive, declarative, behavioral...) and leverage it via different algorithms to make connecting with… Show more The Happyfication audience & touchpoint planning, and advertising operating system, brings unprecedented transparency, simplicity and efficiency to connecting with consumers across all media. The philosophy behind our 'data-driven' methodology - and this intelligence platform in particular - is to gather all types of data available at each step of a brand activation (financial, descriptive, declarative, behavioral...) and leverage it via different algorithms to make connecting with audiences more impactful, making advertisers happy. Happy because it simplifies workflow. Happy because it provides quantitative and qualitative intelligence for better decision making. Happy because it helps generate more efficiency and effectiveness from the same investments. Show less



WFA

• Belgium
• Advertising Services
• 1 - 100 Employee

• Digital Forum Chair

  • Aug 2016 - Dec 2017



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Global Digital Acceleration Director

  • Sep 2013 - Dec 2017

  Paris Leading the Pernod Ricard Group's digital transformation globally. Key areas of focus: Media & advertising (traditional and digital); Data and consumer connection; IoT and connected environments; E-commerce; Change management



Independent Consulting Practice

• Advertising Services
• 1 - 100 Employee

• Digital Strategist

  • Sep 2011 - Aug 2013

  Paris Area, France Working with global companies to imagine new possibilities with emerging technology and new media. Covering a wide range of digital transformation topics. Topics: Media, eCommerce, CRM, consumer experiences, IoT, digital innovation / start-ups, data smart initiatives. Clients: Danone, Puig, Lego, Mars, Pernod Ricard



FullSIX Groupe

• France
• Advertising Services
• 1 - 100 Employee

• International Managing Partner

  • Aug 2009 - Aug 2011

  Paris Area, France Agency management. Lead relationships, strategy & project execution for the Group’s key international clients, including Procter & Gamble, Kraft, Danone, Sanofi, LVMH, and Disney.

• Deputy General Manager, SixandCo

  • Aug 2007 - Aug 2009

  Paris Area, France General management. Digital strategy consulting, multi-channel marketing and communication plans. International focus. Key clients: Procter & Gamble, Lejaby, PepsiCo

• Partner

  • Apr 2005 - Aug 2007

  Digital and CRM vision, strategy and plans. Clients: L’Oreal, Eurostar, Coca Cola, Coty, Mars.

• Account Director

  • May 2001 - Mar 2005



Penguin Random House UK

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Communications Manager, Everyman's Library

  • Nov 1996 - Dec 2000