Founder

• Jan 2020 - Present

datascience_adda aims to train students and working professionals on Data Science and Analytics. - Mentoring (One-to-One and One-to-Many sessions) - Career Preparation and Guidance including internship assistance - Other Consulting services in Machine Learning datascience_adda aims to train students and working professionals on Data Science and Analytics. - Mentoring (One-to-One and One-to-Many sessions) - Career Preparation and Guidance including internship assistance - Other Consulting services in Machine Learning

Lead Senior Analyst

• Sep 2022 - Nov 2022

Senior Analyst - Shipt - Customer Experience and Experimentation

• Sep 2021 - Sep 2022

- Data Scientist responsible for driving the best end-to-end customer experience through Customer Product and Pricing. which includes customer growth, habituation, retention and engagement strategies, single order, Membership pricing structure and benefits, basket building, search and recommendations, customer app, web flow and experience.- Performed Customer Segmentation using Clustering methods and RFM analysis to identify customers with similar purchase behavior and provided insights to marketing team which helped them in designing better ad campaigns, offers to its target customers which resulted in 4% increase in retention rate.- Built model to predict whether the order will get cancelled or not, if the prediction is true then the cod option gets blocked for the transaction. Resulted in 11% of reduction in customer driven cancellations without effecting the conversion rate. Show less

Senior Analyst - Macy's, US based Retail Apparel & Fashion

• Sep 2021 - Nov 2021

Developed a framework to identify and penalize the customers with high return % resulted in 1.8% impact on platform returns, thus resulting in estimated net savings of 8.65 million USD per annum.

Growth Hack team - Business Analyst

• Feb 2021 - Sep 2021

- Performed AB test analysis to see if the new feature implemented led to increase in RPU, conversion, CTR. As a result of testing the hypotheses, if a significant difference is found between the control and test groups, such experiments are considered successful and are rolled out in the app.

Product Management Analyst

• Jul 2020 - Jan 2021

- Worked on Notifications CTR - driving 10% traffic & 8% GMV for Myntra Fashion across email, push notifications & in-app notification channels via cohort strategy & data-backed improvement of content, engagement & conversion metrics.- New User- New Customer project(NU-NC) : Understanding user journey from installation of Myntra app to first purchase. This analysis helped us understand how users joined, the barriers they face before their first purchases, identify pain-points and areas for improvement.- Mobile Number only login Project (MNOL): Performed analysis to understand app logins from various channels and identified that logins have a failure rate of 60% which compelled to rolling out.- Install to Acquisition (I2A): Strategizing cohort engagement across the funnel Show less