Experience

Livea Weight Control Centers

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Digital & Social Marketing

  • May 2023 - Present

  Greater Minneapolis-St. Paul Area

• Digital & Social Marketing Manager

  • Mar 2022 - May 2023

  Greater Minneapolis-St. Paul Area

• Marketing & Operations Coordinator

  • Sep 2021 - Mar 2022

• Recruiter

  • Feb 2021 - Sep 2021

  Greater Minneapolis-St. Paul Area

• Director

  • Mar 2020 - Feb 2021

  Greater Minneapolis-St. Paul Area

• Assistant Director

  • Feb 2017 - Mar 2020

  Greater Minneapolis-St. Paul Area Welcome to Livea. You-centric weight loss with an emphasis on well-being. We’re thrilled to introduce you to Livea, the new proven, physician-recommended weight loss plan that’s customized to all things you. We want it to be doable, so we carefully consider your dietary restrictions, body composition, health concerns – every stage of life. All those variables impact how your body responds to the program, so we ensure you have the energy you need for whatever your action-packed… Show more Welcome to Livea. You-centric weight loss with an emphasis on well-being. We’re thrilled to introduce you to Livea, the new proven, physician-recommended weight loss plan that’s customized to all things you. We want it to be doable, so we carefully consider your dietary restrictions, body composition, health concerns – every stage of life. All those variables impact how your body responds to the program, so we ensure you have the energy you need for whatever your action-packed days have in store. We provide you with private consultations and one-on-one guidance from an expert team that truly gets to know you – enthusiastic weight loss professionals who are happy to offer counsel and encouragement along the way. We know adopting a healthier lifestyle isn’t always an easy process, but we promise – it’s one of the most worthwhile endeavors of your life. Your well-being is our top priority. It’s the entire reason we exist. Sincerely, Heather Holmberg CEO, Livea Weight Control Centers



Medifast, Inc

• Health, Wellness & Fitness
• 1 - 100 Employee

• Assistant Director

  • May 2017 - Aug 2019

  Greater Minneapolis-St. Paul Area Medifast MN became Livea Weight Control Centers in August 2019. About us At the Medfiast Weight Control Centers in Minnesota, we give clients the knowledge they need to make healthy eating easy and delicious. Our clinically proven weight loss program has been recommended by over 20,000 doctors since 1980, combining nutrition with individualized counseling to ensure success. Named one of Minnesota's top 100 places to work, Medifast MN takes pride in assuring that employees and… Show more Medifast MN became Livea Weight Control Centers in August 2019. About us At the Medfiast Weight Control Centers in Minnesota, we give clients the knowledge they need to make healthy eating easy and delicious. Our clinically proven weight loss program has been recommended by over 20,000 doctors since 1980, combining nutrition with individualized counseling to ensure success. Named one of Minnesota's top 100 places to work, Medifast MN takes pride in assuring that employees and clients are in an comfortable environment conducive to achieving their individual goals. Our Directors... Must have proven leadership experience in a fast paced environment. Provide ongoing training and development for their team of highly professional weight loss consultants. Lead center team in procedures, policies and tasks. Meet weekly center goals and expectations. Conduct consultations with new clients developing individualized programs to motivate clients for long term success while providing education on the science of weight loss. Provide exceptional client service and motivation. Have excellent communication skills both over the phone and face-to-face. Maintain high energy and build strong client relationships. Have strong interpersonal skills with proven ability to reach goals.

• Consultant | Leader in Training

  • Feb 2017 - May 2017

  Greater Minneapolis-St. Paul Area Our Weight Loss Consultants... Meet the needs of our clients by providing all program services and tools via weekly one on one coaching sessions. Serve as the main resource for educating clients on how to overcome the challenges of weight loss and maintain a healthy lifestyle. Answer phones and schedule consultations with new clients. Assist Center Directors with onsite consultations. Support, motivate and educate clients on the Medifast program, healthy eating habits, and the… Show more Our Weight Loss Consultants... Meet the needs of our clients by providing all program services and tools via weekly one on one coaching sessions. Serve as the main resource for educating clients on how to overcome the challenges of weight loss and maintain a healthy lifestyle. Answer phones and schedule consultations with new clients. Assist Center Directors with onsite consultations. Support, motivate and educate clients on the Medifast program, healthy eating habits, and the science of weight loss. Exceed Center goals and expectations through delivering exceptional client service. Have strong interpersonal skills with the ability to effectively communicate over the phone and face-to-face.



Massage Retreat & Spa

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Director of Service, Sales & Training

  • Jan 2016 - Jan 2017

  Greater Minneapolis-St. Paul Area Executive Leader responsible for Organizational Development, Human Resources, Learning and Development, Customer Service, Sales, Marketing, and Operations. Talent Management and Development Professional committed to successfully sourcing, interviewing, hiring, on-boarding, training, and developing employees at all levels of the organization from entry level through management. Driven to ensure successful execution of all company goals to enhance employee retention, customer satisfaction, and… Show more Executive Leader responsible for Organizational Development, Human Resources, Learning and Development, Customer Service, Sales, Marketing, and Operations. Talent Management and Development Professional committed to successfully sourcing, interviewing, hiring, on-boarding, training, and developing employees at all levels of the organization from entry level through management. Driven to ensure successful execution of all company goals to enhance employee retention, customer satisfaction, and revenue while maintaining focus on the mission and values of the organization. Executive decision over sales, marketing, and communications across all brand platforms. Key Scope of Responsibility: Organizational Development to Improve Processes, Efficiency, and Results. Human Resource Management of Employee Training and Development, Succession Planning, HR Issues, Performance Improvement Plans, and Performance Reviews. General Manager Direction, Communication, Development, and Support. Guidance and Training for Employee Development, Team Building, and Goal Achievement. Spa Reporting, Forecasting, and Audits to Ensure Adherence to Spa Policies. Maximize Profitability through Budgeting and Expense/P&L Management and Analysis. Service and Sales Excellence through Motivation & Incentives for Achievement of Spa Goals. Sales Training Development: Processes, Scripting, Tools, and Resources. Professional Development and Guidance to ensure Communication and Initiatives meet Company Directives. Advanced Coaching and Training to Build Team Bench. Guidance and Direction of Area and District Massage and Skin Leads for Cross-Department Consistency. Marketing, Promotions, and Contests to meet company goals per Department. Execution of Company Training Summits, Company Events and Leadership Meetings. Achievements: Due to outstanding and consistent performance, advancement led to 5 promotions in 4 years with the organization. MRS was ultimately acquired by LifeTime Fitness.

• Senior District Manager | Service & Sales Training Manager

  • Jan 2015 - Jan 2016

  Greater Minneapolis-St. Paul Area Multi-Unit Management of four locations committed to ensuring the highest level of customer service, sales results, and operational effectiveness while developing employees at all levels. Achievements: Developed and implemented full cycle Massage Retreat & Spa Training Program for all new employees including initial on-boarding, systems, operations, customer service, and sales training for an organization of 250 employees. Developed and implemented all advanced training for… Show more Multi-Unit Management of four locations committed to ensuring the highest level of customer service, sales results, and operational effectiveness while developing employees at all levels. Achievements: Developed and implemented full cycle Massage Retreat & Spa Training Program for all new employees including initial on-boarding, systems, operations, customer service, and sales training for an organization of 250 employees. Developed and implemented all advanced training for leadership and management positions to effectively include succession planning and growth for increased employee retention, advancement, and success. Developed and implemented Professional Development Plan program to ensure ongoing coaching and training of all levels of employment with Massage Retreat & Spa. Results of new program training increased from 50% success rate to 90-100% success rate of all employees month after month and increased employee retention from less than 50% to 85%.

• District Manager

  • Jan 2014 - Jan 2015

  Greater Minneapolis-St. Paul Area A Massage Retreat & Spa District Manager serves as Area support and leadership development and training of all area locations including interviewing, hiring, on-boarding, training, driving business metrics, operational set-up, service and sales training, employee management and development, and corporate project management. Multi-Unit Management of three locations responsible for operations, sales, service and staffing of assigned Massage Retreat & Spa locations. Key Scope of… Show more A Massage Retreat & Spa District Manager serves as Area support and leadership development and training of all area locations including interviewing, hiring, on-boarding, training, driving business metrics, operational set-up, service and sales training, employee management and development, and corporate project management. Multi-Unit Management of three locations responsible for operations, sales, service and staffing of assigned Massage Retreat & Spa locations. Key Scope of Responsibility: Exceed Sales Goals by driving key business metrics. Support Sales Training of entire staff. Exceptional Customer Service. Member Management and Retention. Team Management and Retention - including coaching, hiring, evaluating, and terminating. Payroll Management. Operations Management and Delegation. Efficient onboarding of all associates including training on all policies and procedures. Assisting Area Manager and Corporate Team to develop and implement new policies and procedures. Assisting Area Manager to recruit and develop talent throughout the company. Leadership, Growth and Development expert involved in supporting and developing new management and new locations.

• Senior General Manager

  • Aug 2013 - Jan 2014

  Greater Minneapolis-St. Paul Area A Massage Retreat & Spa Senior Spa Manager serves to coach, mentor, and develop the management and leadership team of an additional spa location while directly supervising the Spa Manager of the assigned location. The Senior Spa Manager also maintains the current responsibilities as the Spa Manager for their location. In addition, the Senior Spa Manager assists with development of new initiatives to grow the business and implements and tests the initiatives to perfect the new… Show more A Massage Retreat & Spa Senior Spa Manager serves to coach, mentor, and develop the management and leadership team of an additional spa location while directly supervising the Spa Manager of the assigned location. The Senior Spa Manager also maintains the current responsibilities as the Spa Manager for their location. In addition, the Senior Spa Manager assists with development of new initiatives to grow the business and implements and tests the initiatives to perfect the new processes. Achievements: Began career with Massage Retreat & Spa in 2013 as a General Manager at the Edina location in which all aspects of business management were mastered. During tenure, achieved 115% revenue and membership goals on total fiscal year targets and was awarded top location performance 13 months consecutively of 7 locations as the #1 Spa in Force Ranking.

• General Manager

  • Feb 2013 - Aug 2013

  Greater Minneapolis-St. Paul Area A Massage Retreat & Spa General Manager is solely responsible for sales, service, and operations of their spa location. Additionally, through assistance, they are accountable for staffing, and overall branding of a MRS location. The Spa Manager acts as a business owner to ensure financial success for their location, and be a decision maker to ensure Best Experience. Best Results. in every interaction with clients, members, and employees. The Spa Manager is responsible for all spa employees… Show more A Massage Retreat & Spa General Manager is solely responsible for sales, service, and operations of their spa location. Additionally, through assistance, they are accountable for staffing, and overall branding of a MRS location. The Spa Manager acts as a business owner to ensure financial success for their location, and be a decision maker to ensure Best Experience. Best Results. in every interaction with clients, members, and employees. The Spa Manager is responsible for all spa employees, but manages, coaches, and develops through key players on their leadership team. Key Scope of Responsibility: Management and motivation of all spa employees through leadership team, including supervising, training, coaching, and developing employees to exceed the expectations of their positions Exceed established spa sales goals through monitoring of key business metrics, provide and coaching of exceptional customer service skills, execution of spa polices, member retention, and idea generation Superior achievement of MRS primary business driving metric: Healthy Savings Program Sales Expect and be accountable for quality of business practices through execution of all spa operations per company policy, including cash handling, company expenses, loss prevention, payment of all location employees, and accuracy of all transactions including expert knowledge of point-of-sale software Ensure appropriate staffing and capacity of appointments through communicating needs to recruiting, practicing good hiring decisions, properly training, and retaining spa employees through ongoing development Possess expert knowledge of MRS services and products including massage, skin, and retail products in order to guide clients to a healthy lifestyle and ensure the same is trained in to all Spa Employees Accountable to ensure appropriate spa inventory in order to reduce spa spending and control costs Solution based accountability of Spa maintenance, cleanliness, and overall look and feel of Spa



The Art Institutes

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Admissions

  • Apr 2012 - Feb 2013

  Minneapolis, Minnesota An Assistant Director of Admissions is responsible for the full life cycle recruitment process of all students from initial contact through start of classes. Additionally, training, mentoring, and developing members of the team in new and innovating ways to enhance the recruitment process and results is necessary. Strategic planning and analysis is used to develop the business and event planning and execution is vital to the success of the organization. Achievements: Consistently… Show more An Assistant Director of Admissions is responsible for the full life cycle recruitment process of all students from initial contact through start of classes. Additionally, training, mentoring, and developing members of the team in new and innovating ways to enhance the recruitment process and results is necessary. Strategic planning and analysis is used to develop the business and event planning and execution is vital to the success of the organization. Achievements: Consistently met and exceeded enrollment budgets which increased student population and revenue by 3.5%. Assisted in the training of new admissions team members to met and exceed enrollment budgets. Team Leader for Summer Studio Committee to plan and implement a successful High School summer camp at the college. Team member for Student Success Stories Committee to plan and recruit successful student speakers at events and team meetings. Presenter at Open Houses for new student enrollment campaigns. Show less



Market America, Inc.

• United States
• Software Development
• 700 & Above Employee

• Sales Representative

  • 2008 - 2012

  Market America is an internet marketing company specializing in beauty and wellness products direct to the consumer. Extensive travel to conventions along with networking, sales training, team building and on-going education for business professionals on health and nutritional well-being to provide personal growth and professional development.



Carroll Computers

• United States
• Software Development

• Director of Operations

  • 1998 - 2012

  Greater Minneapolis-St. Paul Area Managed all aspects of business operations for a family-owned and operated business until the Founder/President retired. Key Scope of Responsibility: Management of client relations, customer service. Management of Account Receivables for Union Pacific and Burlington Northern Santa Fe Railroads. Succeeded in implementing a new invoicing system utilizing Microsoft Excel and QuickBooks Professional to streamline processes and increase efficiency and profitability.… Show more Managed all aspects of business operations for a family-owned and operated business until the Founder/President retired. Key Scope of Responsibility: Management of client relations, customer service. Management of Account Receivables for Union Pacific and Burlington Northern Santa Fe Railroads. Succeeded in implementing a new invoicing system utilizing Microsoft Excel and QuickBooks Professional to streamline processes and increase efficiency and profitability. Performed administrative tasks: calendar and e-mail management, data entry, business analysis. Accompanied President during business travel as Executive Assistant. Accountable for all travel details, itinerary, and expense management. Show less



Kaplan Higher Education

• United States
• Higher Education
• 200 - 300 Employee

• Senior Admissions Representative - Team Lead

  • Feb 2011 - Oct 2011

  Jacksonville, Florida Area The Senior Admissions Representative for campus visits is responsible for admissions and enrollment management related activities, and ensures smooth functioning and effectiveness of Daily Information Sessions and Group Tours for prospective students in the office’s work toward the college’s enrollment goals. The position also provides leadership, training, and innovation to the work of Admissions as it relates to daily campus visits, group tours and the Admissions Department and Teammates… Show more The Senior Admissions Representative for campus visits is responsible for admissions and enrollment management related activities, and ensures smooth functioning and effectiveness of Daily Information Sessions and Group Tours for prospective students in the office’s work toward the college’s enrollment goals. The position also provides leadership, training, and innovation to the work of Admissions as it relates to daily campus visits, group tours and the Admissions Department and Teammates. Achievements: Exceeded enrollment budget by 323% which led to an increase in total student population and revenue of 42%. Finished 1st in the Company in Dimensions of Professional Admissions Training. Voted MVP for the months of April, May, June, August, September start in terms of enrollments, teamwork, and cross-departmental relationships. Awarded Admissions Referral Star Trophy for the months of May, June. Awarded Admissions Enrollment Star Trophy for the months of May, June, August, September. Circle of Excellence winner, finished 1st in the region the months of June, August, September, 4th in the entire company of 500 representatives. Primary speaker at the Nursing Open House twice a week. Show less



Keiser University

• United States
• Higher Education
• 700 & Above Employee

• Admissions and Re-Entry Counselor

  • Jun 2010 - Feb 2011

  Jacksonville, Florida Area An Admissions and Re-Entry Counselor is a unique and dual role conducting student interviews to increase enrollment at the university and stabilizing retention by counseling and re-enrolling students who were unsuccessful in the past which ultimately increased revenue. Achievements: Awarded Campus Rookie of the Year for 2010 as the most significant new hire for outstanding performance and biggest cross-departmental contributor. Exceeded all recruitment quotas and set records… Show more An Admissions and Re-Entry Counselor is a unique and dual role conducting student interviews to increase enrollment at the university and stabilizing retention by counseling and re-enrolling students who were unsuccessful in the past which ultimately increased revenue. Achievements: Awarded Campus Rookie of the Year for 2010 as the most significant new hire for outstanding performance and biggest cross-departmental contributor. Exceeded all recruitment quotas and set records on campus and company-wide. Show less



Mesaba Airlines

• United States
• Airlines and Aviation
• 100 - 200 Employee

• Flight Attendant

  • Feb 2009 - Jun 2010

  Greater Minneapolis-St. Paul Area The most visible aspects of a flight attendant's job may be safety demonstrations and serving refreshments to passengers, but the position actually carries a considerable amount of responsibility. A flight attendant acts as an ambassador between the airline and its customers by making passengers feel comfortable during the flight. Flight attendants are also effectively the administrative staff on board the aircraft, responsible for the reporting and inventory work that keeps a flight running… Show more The most visible aspects of a flight attendant's job may be safety demonstrations and serving refreshments to passengers, but the position actually carries a considerable amount of responsibility. A flight attendant acts as an ambassador between the airline and its customers by making passengers feel comfortable during the flight. Flight attendants are also effectively the administrative staff on board the aircraft, responsible for the reporting and inventory work that keeps a flight running smoothly. Their most important duty, however, is seeing to the safety of everyone on board. Show less



Rasmussen College

• United States
• Higher Education

• Admissions Representative

  • Feb 2008 - Jan 2009

  Greater Minneapolis-St. Paul Area Admissions representatives interact with prospective students to a school, providing them with information, guiding the application process, and even evaluating students. Admissions representatives must be knowledgeable about the school, academic programs, financial aid, and other relevant topics in order to answer questions and find students who are a good fit. They may conduct interviews, visit high schools or college fairs, answer phones in the admissions office and use technology to keep… Show more Admissions representatives interact with prospective students to a school, providing them with information, guiding the application process, and even evaluating students. Admissions representatives must be knowledgeable about the school, academic programs, financial aid, and other relevant topics in order to answer questions and find students who are a good fit. They may conduct interviews, visit high schools or college fairs, answer phones in the admissions office and use technology to keep track of admissions data. Responsible for Quarterly Student Recruitment goals from first contact through the start of classes. Achievements: Proven track record of exceeding goals from +5% to +100% and maintaining the highest Bachelors Degree enrollments in the Region. Plan and Execute Marketing and Brand Events for increased community awareness through individual and team methods. Focused on campus initiatives to increase involvement between Faculty, Staff, Students, and Community. Established strong cross-departmental relationships throughout campus streamlining the enrollment process and allowing for a smooth transition as new students begin their college careers. Show less



Bath & Body Works and White Barn

• Co-Manager

  • Jun 2003 - May 2007

  Madison, Wisconsin Area A Retail Manager’s role is to run a store successfully. Working on the shop floor, they are in constant contact with their customers and staff. Ensuring their staff give great customer service as well as dealing with the financial side of the store and people management. Key Scope of Responsibility: Human Resources: Recruiting, training, supervising and appraising staff, managed a team of 20 core associates and up to 70 seasonal associates, coaching and developing staff utilizing the… Show more A Retail Manager’s role is to run a store successfully. Working on the shop floor, they are in constant contact with their customers and staff. Ensuring their staff give great customer service as well as dealing with the financial side of the store and people management. Key Scope of Responsibility: Human Resources: Recruiting, training, supervising and appraising staff, managed a team of 20 core associates and up to 70 seasonal associates, coaching and developing staff utilizing the Leadership Development Program Operations: Managing budgets, maintaining statistical and financial records planning, overseeing pricing and stock control, ensuring compliance with health and safety legislation Sales: Promoting and marketing the business, preparing promotional materials and displays, maximizing profitability and meeting sales targets Customer Service: Dealing with customer queries and complaints, provided the Total Customer Experience to ensure excellence in customer satisfaction Achievements: Promoted 5 times in 4 years due to outstanding performance. Titles included: Sales Associate, Senior Sales Associate, Temporary Sales Lead, Sales Lead, and Co-Manager. All development to management occurred within the first 6 months of employment and Store Management was successfully tenured at multiple locations in increasing volume and revenue for 3.5 years. Show less



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Sales Associate

  • Feb 2005 - Sep 2005

  Madison, Wisconsin Area A Sales Associate’s main focus is to meet sales goals while offering personalized customer service and maintaining long-lasting relationships with clients. It is important to develop relationships with clients, fellow co-workers, and store management to continue to partner and execute events for successful sales results. Educating and communicating the benefits of proper skin and beauty care along with application techniques is key. Achievements: Worked with Vendors and Senior… Show more A Sales Associate’s main focus is to meet sales goals while offering personalized customer service and maintaining long-lasting relationships with clients. It is important to develop relationships with clients, fellow co-workers, and store management to continue to partner and execute events for successful sales results. Educating and communicating the benefits of proper skin and beauty care along with application techniques is key. Achievements: Worked with Vendors and Senior Management to plan and execute events. Exceeded sales goals by achieving 10% of planned yearly sales quota in one weekend through successful planning and executing in-store events. Recruited and trained associates for retention and succession planning. Show less