Rafael Protacio

Marketing Specialist II at Stanford Center for Professional Development
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • Tagalog Native or bilingual proficiency

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Experience

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Specialist II
      • Jul 2022 - Present

    • United States
    • Civic and Social Organizations
    • 200 - 300 Employee
    • Web Communications Specialist
      • Apr 2022 - Jul 2022

    • United States
    • Civic and Social Organizations
    • 100 - 200 Employee
    • Senior Digital Marketing Associate
      • Feb 2021 - Dec 2021

    • Content & Digital Marketing Associate
      • Feb 2020 - Feb 2021

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Enrichment Instructor
      • Aug 2019 - Jan 2020

    • United States
    • Technology, Information and Internet
    • 100 - 200 Employee
    • E-Commerce Product Launch Intern
      • May 2018 - Jun 2019

      • Improve SEO ranking of over 100 products listings through competitor analysis, utilization of Google AdWords, and research on Buyer Personas • Maximize efficiency and decrease total time of complete product launch on 6 different marketplaces through error identification, support outreach, and fact checking • Improve SEO ranking of over 100 products listings through competitor analysis, utilization of Google AdWords, and research on Buyer Personas • Maximize efficiency and decrease total time of complete product launch on 6 different marketplaces through error identification, support outreach, and fact checking

    • Social Media and Marketing Intern
      • Apr 2018 - Aug 2018

      • Created visual and written content for 3 social media accounts through research on market analysis and trends for the selected target audience • Edited photos and videos with Photoshop, Lightroom, and Final Cut Pro for the optimization of organic social media posts and paid advertisements • Created visual and written content for 3 social media accounts through research on market analysis and trends for the selected target audience • Edited photos and videos with Photoshop, Lightroom, and Final Cut Pro for the optimization of organic social media posts and paid advertisements

    • United States
    • Higher Education
    • 700 & Above Employee
    • Social Media & Marketing Coordinator
      • Feb 2018 - Jun 2018

      • Increased social media engagement (30% YoY) with multimedia strategy across Facebook and website • Improved operational efficiency by developing online database of UCI’s international activities and global contacts • Created content for newsletters, press releases, and marketing campaigns through research on target audiences • Increased social media engagement (30% YoY) with multimedia strategy across Facebook and website • Improved operational efficiency by developing online database of UCI’s international activities and global contacts • Created content for newsletters, press releases, and marketing campaigns through research on target audiences

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Outreach and Engagement Intern
      • Jan 2018 - Jun 2018

      • Conducted outreach and engagement activities at 5 different university and college campuses to increase knowledge about mental health services • Produced 40 page research paper identifying causes for mental health issues in the community and recommendations for cultural competency and age-appropriate intervention methods • Conducted outreach and engagement activities at 5 different university and college campuses to increase knowledge about mental health services • Produced 40 page research paper identifying causes for mental health issues in the community and recommendations for cultural competency and age-appropriate intervention methods

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Soulstice Marketing Intern
      • Oct 2017 - Jun 2018

      • Increased attendance at campus wide events such as Welcome Week (25% YoY) and Shocktoberfest (31% YoY) by publicizing the events through targeted social media strategies on Facebook, Snapchat, and Instagram for 25,000 students • Raised $10,000 in corporate sponsorships by contacting a total of 15 companies and maintaining positive business relationships • Arranged and organized packages worth >$100 for judges and talent comprised of sponsored items and goods • Increased attendance at campus wide events such as Welcome Week (25% YoY) and Shocktoberfest (31% YoY) by publicizing the events through targeted social media strategies on Facebook, Snapchat, and Instagram for 25,000 students • Raised $10,000 in corporate sponsorships by contacting a total of 15 companies and maintaining positive business relationships • Arranged and organized packages worth >$100 for judges and talent comprised of sponsored items and goods

    • Hospitals and Health Care
    • 700 & Above Employee
    • Summer Intern and Research Assistant
      • Jun 2017 - Aug 2017

      • Increased efficiency and success of the health care system implemented at Highland Hospital by conducting a clinical satisfaction program for a group of 10 attending physicians and residency interns through an oral survey for 100 patients • Enhanced operational efficiency by creating an online system documenting the medical education of residency interns • Heightened exposure to colorectal cancer awareness by overseeing interpersonal interviews with 45 patients over the age of 50 Show less

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Academic Affairs Intern
      • Sep 2016 - Jun 2017

      • Promoted communication, leadership, and networking skills to groups of 40 students each quarter through workshops and projects • Gathered 120 applicants for a leadership program through social media campaigns supported by analytics and Photoshop content • Organized 6 campus events by building relationships with media and educational companies and influencers such as Buzzfeed • Promoted communication, leadership, and networking skills to groups of 40 students each quarter through workshops and projects • Gathered 120 applicants for a leadership program through social media campaigns supported by analytics and Photoshop content • Organized 6 campus events by building relationships with media and educational companies and influencers such as Buzzfeed

    • Coalition and Events Intern
      • Nov 2016 - Mar 2017

      • Regulated ties between 10 Southern California schools to create strong bonds and talk about Pilipinx issues in the community • Hosted a workshop for 5 collegiate Pilipinx cultural organizations to promote intersectionality between cultures by creating a space for dialogue and inclusiveness through a lesson plan and various activities for 50 people • Fundraised $35,000 and acquired 11 sponsorships through weekly fundraisers and outreach for a Pilipinx-American culture show • Increased the number of attendees for the Pilipinx-American cultural show by 8% (1,5000 people total) via marketing campaigns Show less

Education

  • UC Irvine
    Bachelor of Arts - BA, Social Policy and Public Service
    2015 - 2019

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