Director of Marketing

• Jan 2020 - Present

Senior Product Marketing Specialist

• Oct 2017 - Dec 2019

Director of Marketing

• Feb 2017 - Oct 2017

Digital Marketing Manager

• Dec 2016 - Apr 2017

Marketing Manager

• Apr 2015 - Oct 2016

Facilitate marketing strategy and project management with an emphasis on social and digital engagement to drive results for seven restaurant brands. Develop and manage branding strategy through written and graphic content on social media, website, local advertising and printed promotional materials. Project management of vendors, designers, photographers, copywriters, website designer and other strategic partners. Write content and lead creative design to create email marketing campaigns in MailChimp and Constant Contact. Conceptualize content, write copy, design collateral, and manage proofing and printing. Independently manage and execute Facebook, Twitter, Instagram and other social media marketing and engagement plans. Create aggregated reports, analyze, report findings to clients and suggest social strategy. Monitor and manage online reputation on sites such as Yelp, Trip Advisor and Google. Respond to reviews on behalf of clients. Develop and maintain relationships with local vendors to encourage loyalty and partnership. Facilitate development of client websites and outdoor creative, maintaining project deadlines and branding. Create, monitor, and optimize digital advertising campaign in Google AdWords. Lead client meetings and build project timelines and calendars. Create follow up notes and action plans. Directly manage marketing intern in assisting with account duties. Show less

Marketing Manager

• Jun 2011 - Apr 2015

Manage and implement marketing strategy driving sales at a restaurant group operating three restaurants generating over $28 million in sales per year.Marketing StrategyDeveloped and facilitated advertising campaigns driving steady 20% sales increases every year for five years• Radio: Developed campaign and composed script to promote relevant topics to target audience• Television: Assisted production and success tracking• Taxi tops/Billboards – Managed creative agency, monitored installment and inventoried advertisementso Drove PR for restaurants by pitching and hosting journalists and food critics. Promoted resulting press articles.o Conducted research and customer surveys to understand target market and identify opportunities for growtho Optimized advertising mix by analyzing web site visits and coupon redemptions’ impact on sales Digital Marketingo Monitored SEM campaign with Google Adwords, Adwords Express and Youtube advertisements o Actively monitored and analyzed website visits to understand customer behavior and campaign success using Google Analyticso Managed outside vendor in website redesign and optimization, resulting in 40% increased visits and 50% increased pages per visit. Monitored SEO. o Consistently updated websites and analyzed consumer interaction metrics to optimize contento Composed email marketing campaigns, monitored open and click rates to improve contentSocial Strategyo Managed and optimized Facebook advertising and sponsored tweets campaignso Developed promotional brand video earning 25,000 YouTube views in one yearo Cultivated strong social media presence by developing content with viral potential to stay top of mind, gain new customers and drive sales o Monitored brand reputations on social sites including Yelp, TripAdvisor, OpenTable, Google Places. Analyzed customer analytics to improve targeting. o Lead photo contest to promote virility and drive word of mouth advertising Show less

Marketing Coordinator

• Jun 2009 - May 2011

Assisted implementing marketing strategy to drive sales at a restaurant group operating three restaurants• Created social media presence for three brands on Facebook and Twitter; produced content, and actively monitored fan response and interaction • Developed and built awareness for umbrella company brand to promote group of restaurants more efficiently • Re-branded café to better address consumer needs, resulting in 20% increase in sales• Conducted research and customer surveys to understand target market and identify opportunities for growth• Managed company web sites and monthly newsletters, analyzing consumer interaction metrics to optimize Show less

Marketing Intern

• Jun 2007 - Aug 2007

Provided marketing project assistance with store openings and mailings Developed marketing tactics for client implementation Created marketing research questionnaire and conducted in-store user interviews, and post analysis Attended client events and meetings Created press kits Provided marketing project assistance with store openings and mailings Developed marketing tactics for client implementation Created marketing research questionnaire and conducted in-store user interviews, and post analysis Attended client events and meetings Created press kits