Experience

Jaguar Land Rover Deutschland

• Germany
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Customer Relationship Management Manager

  • Jan 2023 - Present



Hungarian Marketing Association

• Hungary
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Oct 2016 - Present

  As part of the Hungarian Marketing Association, we have established a forum for the business decision makers in marketing with the objective to discuss trendy, or not so trendy topics, generate ideas, create momentum in projects. We have regularly gathered and engaged with specific topics. As part of the Hungarian Marketing Association, we have established a forum for the business decision makers in marketing with the objective to discuss trendy, or not so trendy topics, generate ideas, create momentum in projects. We have regularly gathered and engaged with specific topics.



Cocomore AG

• Germany
• Advertising Services
• 100 - 200 Employee

• Senior Consultant

  • Jan 2020 - Dec 2022



Thomas Cook Group plc

• Travel Arrangements
• 700 & Above Employee

• Group CRM & Customer Experience Manager

  • Jul 2018 - Jan 2020

  • New Group CRM Strategy and implementation roadmap delivered for IT and Communication to i) increase NPS by 5 pts, ii) decrease running IT and licence cost by 20%, iii) deliver 4M EUR EBIT over 5 years. • Immediate CRM improvements achieved: i) 9% FTE saving through process harmonization and automation, ii) 12% licence cost saving via group wide reviews. • +4% customer satisfaction through improved BI, ToV, harmonized communication flow across key markets. • £264k savings in compensation cost in UK within 3 months behind CRM driven new compensation processes implementation. • Lead roll-out and continuous improvement of Microsoft Dynamics CRM to UK Retail, Customer Relations, in destination management, group hotel settlements. Show less



Neckermann Utazás

• Head of Ecom, Marketing, PR & Partnerships

  • Oct 2016 - Jun 2018

  • Increase ROI by 7% for marketing spending through organization redesign.• Improve website conversion by 38%, direct visits by 51%, PPC ROI by 22% through improved SEO, new PPC agency contract, customer data driven personalization via Salesforce Marketing Cloud and omni-channel lead management.• Lead customer centric organization transformation and Customer Experience roadmap.

• Head of Marketing, PR & Partnerships

  • Jan 2011 - Sep 2016

  • Increase marketing ROI by 63% over 3 years via structured KPI focus and digital transformation. • Introduce new brand/sub-brand go-to-market strategies, set-up KPIs and ROI targets for marketing campaigns.• +300% media revenue in 4 years.• Achieve additional £600k media revenue behind regional B2B partnership projects for Neckermann Czech Republic and Poland.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager - Shopper Marketing Team Leader CES

  • Jan 2007 - Oct 2010

  • Double digit business impact growth year on year. +50% in 2009-2010, tripling share of retail coverage, including all national key accounts: Tesco, Auchan, Metro, DM, Konzum, Mercator. Introducing new Shopper Marketing vision and strategy.• 20% ROI increase of campaigns behind new agency tender and contract with GREY/G2.• 97% satisfaction rating from team members.

• Junior Brand Manager Feminine Care CES

  • Nov 2004 - Jan 2007

  • Successful go-to-market design and execution of new brand, Naturella as a test market in whole Europe: i) reach year 1 distribution targets after 3 months, ii) over deliver year 1 sales target by 25% and share target by 17%. Reapplication of launch plan across Europe.• Extended market leadership position of P&G’s most profitable brand, Always: +10% sales, +7% market share, +15% EBIT, behind new pricing, promotion and communication activities.

• Junior Brand Manager Hand Dish wash CES

  • Mar 2003 - Nov 2004

  • Lead market launch for Jar/Fairy to Hungary. Brand achieved market leadership 2,5 years after launch, 30%+ market share and financial break even after 3 years.• Self-initiated product line-up extension plan based on market analysis insights. New extension became top business driving variant (40%+ of sales volume) after 2 years, and key variant for the successful launch in Hungary.



Beko Grundig Deutschland GmbH

• Germany
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Intern - Market Research - Germany

  • Aug 2001 - Jan 2002



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Trainee HR - Hungary

  • Feb 2000 - May 2000



Telekom HU

• Hungary
• Telecommunications
• 700 & Above Employee

• Trainee - HR - Hungary

  • Nov 1999 - Feb 2000