Experience

BOAT FIX, INC.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Marketing Officer

  • Nov 2023 - Present

  Chicago, Illinois, United States Boat Fix is a leading telematics service for boat owners that ensures a stress-free boating experience, including pro-active technical assistance, straightforward vessel management, and security. Founded in 2015 and headquartered in Connecticut, Boat Fix has the industry’s only 24/7 service centers in the U.S. and Europe. Using the latest in IoT software, Boat Fix’s team continues to develop the best technology to provide unrivaled customer service.



BLACKWELL, Inc

• Principal Consultant

  • Apr 2020 - Nov 2023

  Chicago, Illinois, United States Master networker, marketer and brainstormer. Over 30 years of experience in retail, recreational boating industry and trade associations. Specialize in most marketing disciplines including brand building, digital, social and market research.



OneWater Marine

• United States
• Retail
• 100 - 200 Employee

• Senior Vice President - Customer Loyalty

  • Jul 2022 - Jun 2023

  OneWater Marine is one of the largest and fastest growing premium boat retailers in the United States with over 100 locations. Developed organization's largest customer retention program steeped in telematics data and innovative customer services.



National Marine Manufacturers Association (NMMA)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• CMO, SVP Marketing

  • 2003 - Apr 2020

  Chicago Unique for a trade association, most of my work is consumer advertising. This association represents companies that produce over 80% of boats sold in the US annually. I'm responsible for all consumer and business to business marketing and communications including advertising, public relations, digital marketing, research, statistics and web solutions for the organization’s brand and 18 annual boat show events.



Discover Boating

• President

  • 2011 - Mar 2020

  Chicago Consumer Advertising Co-Op for recreational boating industry. Manage long term strategy and talented staff for industry funded national consumer advertising campaign. Activity in network cable, interactive, social media, consumer research, public relations, web, and dealer improvement programs. Won 2011 Gold Effie in Advertising on Small Budget category



National Cattlemen's Beef Association

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Executive Director, Marketing

  • 1995 - 2003

  Best know for their Beef It's What's for Dinner campaign, I managed retail, foodservice promotions along with new product development activities. Oversaw one of the top new product and culinary centers in country. Managed talented staff and consultants and managed to bring them together for the benefit of cattle producers and processors.



Olive Garden

• United States
• Restaurants
• 700 & Above Employee

• Director of Field Marketing

  • 1991 - 1995

  Midwest Managed field marketing activities for restaurants in the Midwest totaling about $100 Million in sales. A very well run organization that hired top talent. At the time of my employment, the chain was owned by General Mills.



Bentley Barnes & Lynn

• Account Supervisor

  • 1990 - 1992

  Chicago Managed regional fast food chain and discount furniture retailer accounts (Hispanic and General).



Little Caesars Pizza

• Food & Beverages
• 700 & Above Employee

• Regional Marketing Director

  • 1987 - 1990

  Midwest Managed local marketing activities for company owned units and managed local ad co-ops. This was during the height of the pizza wars (between Little Caesars, Dominos and Pizza Hut) making this position very challenging and ultimately contributed to my success.