Natalia Bajeva
Publisher Growth Team Lead at eyeo- Claim this Profile
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English Full professional proficiency
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Russian Native or bilingual proficiency
Topline Score
Bio
Mustafa Özgergef
I worked with Natalia for almost 2 years and it was a real pleasure. She was helping us a lot as a client strategically and she was leading us towards right direction to reach our goals in different markets. Besides her deep knowledge about marketing strategy, she is also a very analytical person. She was not only building performance reports perfectly for us, she was also adding her valuable insights to those numbers in order for us to plan our programmatic strategy. She is a very helpful person, also easy to get along and work together with.
Mustafa Özgergef
I worked with Natalia for almost 2 years and it was a real pleasure. She was helping us a lot as a client strategically and she was leading us towards right direction to reach our goals in different markets. Besides her deep knowledge about marketing strategy, she is also a very analytical person. She was not only building performance reports perfectly for us, she was also adding her valuable insights to those numbers in order for us to plan our programmatic strategy. She is a very helpful person, also easy to get along and work together with.
Mustafa Özgergef
I worked with Natalia for almost 2 years and it was a real pleasure. She was helping us a lot as a client strategically and she was leading us towards right direction to reach our goals in different markets. Besides her deep knowledge about marketing strategy, she is also a very analytical person. She was not only building performance reports perfectly for us, she was also adding her valuable insights to those numbers in order for us to plan our programmatic strategy. She is a very helpful person, also easy to get along and work together with.
Mustafa Özgergef
I worked with Natalia for almost 2 years and it was a real pleasure. She was helping us a lot as a client strategically and she was leading us towards right direction to reach our goals in different markets. Besides her deep knowledge about marketing strategy, she is also a very analytical person. She was not only building performance reports perfectly for us, she was also adding her valuable insights to those numbers in order for us to plan our programmatic strategy. She is a very helpful person, also easy to get along and work together with.
Credentials
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Preventing Workplace Harassment
EmtrainApr, 2018- Nov, 2024 -
MediaMath TerminalOne Certification, Advanced
-Jul, 2017- Nov, 2024 -
Google Analytics IQ
GoogleMar, 2015- Nov, 2024 -
AdWords Mobile Advertising
GoogleJul, 2015- Nov, 2024 -
Adwords Advanced Search Advertising
GoogleAug, 2015- Nov, 2024 -
Google Merchant Advertising
GoogleAug, 2015- Nov, 2024 -
Video Advertising
YouTubeMar, 2015- Nov, 2024 -
Google Adwords
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Experience
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eyeo
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Germany
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Technology, Information and Internet
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100 - 200 Employee
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Publisher Growth Team Lead
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Mar 2023 - Present
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Partner Growth Section Lead
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Nov 2021 - Feb 2023
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Country Lead, Russia&CIS
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Jun 2020 - Nov 2021
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MediaMath
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United States
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Software Development
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100 - 200 Employee
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Lead Specialist, Programmatic Strategy and Optimisation
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Feb 2017 - May 2020
Programmatic Strategy and Optimisation team is the first point of contact to MediaMath clients when it comes to building and implementing advanced programmatic solutions, including: • Providing a programmatic strategy and know-how recommendations to EMEA clients; • Educating clients on the best way to utilise MediaMath technology stack; • Ensuring the best-in-class performance of Video, Display, in-App, Native managed service campaigns. • Building trust with partners to upsell complex media buying strategies; • Collaborating with a product team and external partners on testing and improving new product features (optimisation algorithm, reporting system). Show less
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Spark Networks
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Germany
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Software Development
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200 - 300 Employee
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Lead of Eastern European and Nordic Countries cluster, Programmatic
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Feb 2016 - Feb 2017
Taking care of the performance-driven marketing channels (SEM, Programmatic) for Nordics and Russia as a leader of the country cluster, including: • Hiring and onboarding the new team members; • Developing the performance strategy; • Transforming insights into new marketing opportunities; • Working in a close collaboration with BI and CRM teams. Taking care of the performance-driven marketing channels (SEM, Programmatic) for Nordics and Russia as a leader of the country cluster, including: • Hiring and onboarding the new team members; • Developing the performance strategy; • Transforming insights into new marketing opportunities; • Working in a close collaboration with BI and CRM teams.
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Publicis Media
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United Kingdom
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Advertising Services
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700 & Above Employee
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Search and Performance Director
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Sep 2014 - Feb 2016
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Yandex
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Russian Federation
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Technology, Information and Internet
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700 & Above Employee
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Agency Group Head, Tech-Sales
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Jun 2013 - Sep 2014
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"Блондинка.Ру"
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Digital Group Head
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Aug 2011 - May 2013
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Senior Account Manager, SEM
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Aug 2011 - May 2012
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Tochno!
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Primorye Territory, Russian Federation
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Search Engine Marketing Manager
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Jun 2008 - Aug 2011
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Public Television of Primorye
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Russian Federation
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Media Production
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1 - 100 Employee
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TV Presenter
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Jun 2007 - Jul 2008
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Education
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2002 - 2007
Far Eastern Federal University
Master’s Degree, Journalism and Mass Communication
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