Barbara Gordon
Senior Director, Marketing & Engagement at Well- Claim this Profile
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Bio
Amanda (Bagwill) Weymouth
Barbara is an incredibly strategic, thoughtful, creative leader who I have had the pleasure of working with for the last 3.5 years. She approaches every problem with a constructive, can do attitude and is willing to really collaborate across the organization to get big things done. She has a unique blend of being incredibly rigorous from an analysis / results POV, but also can think "big" and creatively. As a colleague, she also is incredibly helpful and thoughtful and was always willing to take the time to think through challenges and help others achieve their goals.
Sarah Syah
I had the privilege of working with Barbara during her tenure as Director of CRM at TripAdvisor. As a new Brand Creative Director eager for my team to explore creative layouts, Barbara was an ideal partner, always open to discussing new ideas and helping to hone in on the right opportunities for exploration, while providing clarity around elements that were essential to driving performance. We began our partnership on the eve of TripAdvisor's new business launch, which required a very different email campaign than the creative or CRM teams had executed before. Barbara's ability to strategically craft the briefs for this launch campaign, partner with creative in execution and lead her team through all stages from concept to launch, set the tone for an entirely new way of collaborating between the CRM and creative teams post-launch. In a challenging CRM environment, Barbara consistently maintained a calm focus, acknowledging and responding to the views of all stakeholders but always managing to bring the conversation back to the ultimate objective - driving results. Whether working on engagement or commerce campaigns, her focus is on concepting communications that drive lifetime value. For a creative team, this is invaluable. Barbara was a joy to work with, and I would gladly work with her again!
Amanda (Bagwill) Weymouth
Barbara is an incredibly strategic, thoughtful, creative leader who I have had the pleasure of working with for the last 3.5 years. She approaches every problem with a constructive, can do attitude and is willing to really collaborate across the organization to get big things done. She has a unique blend of being incredibly rigorous from an analysis / results POV, but also can think "big" and creatively. As a colleague, she also is incredibly helpful and thoughtful and was always willing to take the time to think through challenges and help others achieve their goals.
Sarah Syah
I had the privilege of working with Barbara during her tenure as Director of CRM at TripAdvisor. As a new Brand Creative Director eager for my team to explore creative layouts, Barbara was an ideal partner, always open to discussing new ideas and helping to hone in on the right opportunities for exploration, while providing clarity around elements that were essential to driving performance. We began our partnership on the eve of TripAdvisor's new business launch, which required a very different email campaign than the creative or CRM teams had executed before. Barbara's ability to strategically craft the briefs for this launch campaign, partner with creative in execution and lead her team through all stages from concept to launch, set the tone for an entirely new way of collaborating between the CRM and creative teams post-launch. In a challenging CRM environment, Barbara consistently maintained a calm focus, acknowledging and responding to the views of all stakeholders but always managing to bring the conversation back to the ultimate objective - driving results. Whether working on engagement or commerce campaigns, her focus is on concepting communications that drive lifetime value. For a creative team, this is invaluable. Barbara was a joy to work with, and I would gladly work with her again!
Amanda (Bagwill) Weymouth
Barbara is an incredibly strategic, thoughtful, creative leader who I have had the pleasure of working with for the last 3.5 years. She approaches every problem with a constructive, can do attitude and is willing to really collaborate across the organization to get big things done. She has a unique blend of being incredibly rigorous from an analysis / results POV, but also can think "big" and creatively. As a colleague, she also is incredibly helpful and thoughtful and was always willing to take the time to think through challenges and help others achieve their goals.
Sarah Syah
I had the privilege of working with Barbara during her tenure as Director of CRM at TripAdvisor. As a new Brand Creative Director eager for my team to explore creative layouts, Barbara was an ideal partner, always open to discussing new ideas and helping to hone in on the right opportunities for exploration, while providing clarity around elements that were essential to driving performance. We began our partnership on the eve of TripAdvisor's new business launch, which required a very different email campaign than the creative or CRM teams had executed before. Barbara's ability to strategically craft the briefs for this launch campaign, partner with creative in execution and lead her team through all stages from concept to launch, set the tone for an entirely new way of collaborating between the CRM and creative teams post-launch. In a challenging CRM environment, Barbara consistently maintained a calm focus, acknowledging and responding to the views of all stakeholders but always managing to bring the conversation back to the ultimate objective - driving results. Whether working on engagement or commerce campaigns, her focus is on concepting communications that drive lifetime value. For a creative team, this is invaluable. Barbara was a joy to work with, and I would gladly work with her again!
Amanda (Bagwill) Weymouth
Barbara is an incredibly strategic, thoughtful, creative leader who I have had the pleasure of working with for the last 3.5 years. She approaches every problem with a constructive, can do attitude and is willing to really collaborate across the organization to get big things done. She has a unique blend of being incredibly rigorous from an analysis / results POV, but also can think "big" and creatively. As a colleague, she also is incredibly helpful and thoughtful and was always willing to take the time to think through challenges and help others achieve their goals.
Sarah Syah
I had the privilege of working with Barbara during her tenure as Director of CRM at TripAdvisor. As a new Brand Creative Director eager for my team to explore creative layouts, Barbara was an ideal partner, always open to discussing new ideas and helping to hone in on the right opportunities for exploration, while providing clarity around elements that were essential to driving performance. We began our partnership on the eve of TripAdvisor's new business launch, which required a very different email campaign than the creative or CRM teams had executed before. Barbara's ability to strategically craft the briefs for this launch campaign, partner with creative in execution and lead her team through all stages from concept to launch, set the tone for an entirely new way of collaborating between the CRM and creative teams post-launch. In a challenging CRM environment, Barbara consistently maintained a calm focus, acknowledging and responding to the views of all stakeholders but always managing to bring the conversation back to the ultimate objective - driving results. Whether working on engagement or commerce campaigns, her focus is on concepting communications that drive lifetime value. For a creative team, this is invaluable. Barbara was a joy to work with, and I would gladly work with her again!
Experience
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Well
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Senior Director, Marketing & Engagement
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Aug 2023 - Present
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Homes.com
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United States
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Real Estate
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100 - 200 Employee
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Senior Director, Lifecycle Marketing
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Jul 2022 - Aug 2023
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Well Dot Inc
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United States
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Hospitals and Health Care
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Director, Marketing & Engagement
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Jul 2019 - Jul 2022
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Tripadvisor
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United States
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Software Development
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700 & Above Employee
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Director, Brand Marketing & CRM
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Sep 2015 - Mar 2019
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Happier, Inc.
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Professional Training and Coaching
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1 - 100 Employee
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Program Lead, Marketing & Product Management
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Feb 2014 - Jun 2015
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Independent Consultant - Marketing and Product Management
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Dec 2009 - Jan 2014
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The Grommet
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United Kingdom
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Social Lead and Discovery Team
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Aug 2008 - Dec 2009
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Keurig Dr Pepper Inc.
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United States
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Food and Beverage Services
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700 & Above Employee
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Senior Brand Manager
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1999 - 2000
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Brierley & Partners
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Director Strategy
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1998 - 1999
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Education
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Duke University - The Fuqua School of Business
MBA -
University of North Carolina at Chapel Hill
BSBA, Marketing Concentration
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