Experience

The Greens Country Club

• United States
• Hospitality
• 1 - 100 Employee

• Director Of Sales And Business Development

  • Jun 2018 - Present



Arcis Golf

• United States
• Hospitality
• 400 - 500 Employee

• Vice President Membership Sales

  • Dec 2017 - Jun 2018

  Accountable to the C-Level executive team for designing, implementing, standardizing and operationalizing all sales, forecasting, planning and budgeting processes in an accurate cadence across the West Coast, driving over 50% of overall private division revenue. Accountable to the C-Level executive team for designing, implementing, standardizing and operationalizing all sales, forecasting, planning and budgeting processes in an accurate cadence across the West Coast, driving over 50% of overall private division revenue.



ClubCorp

• United States
• Hospitality
• 700 & Above Employee

• Vice President of Membership Sales

  • Mar 2014 - Dec 2017

  Oversaw all membership sales and marketing for 25 golf and country clubs in 5 states, including a team of 30 sales directors, with an annual budget of over $90 million (Initial Value, 60M, CAGR 50%, Total Portfolio Value, 180M)▸ Created annual membership budgets and support club sales teams and managers to ensure goals are exceeded. West Region exceeded annual dues revenue budget every year during tenure in role as VPMS▸ Facilitated extensive research portfolio of each club’s market conditions and competitive environment to create dynamic programming marketing strategies and increase overall sales▸ Facilitated diligence o/b/o of the acquisition team on new investments, including valuation, creation of new programs and classifications, organizing member focus groups for the successful integration of 5 new assets which resulted in a 15% growth in EBIDTA.▸ Analyzed and implement growth strategy for tenured properties and new acquisitions including new classifications, capital investments and creation of club programming to ensure at least 10% YoY revenue growth and member retention▸ Managed all high impact touchpoints with a risk, legal and policy impact and drove affiliate relationships with strategic partners to promote brand awareness that enhanced the end-to-end Customer Experience▸ Initiated $20M in new business opportunities by partnering with in-region clubs to drive customer acquisition through marketing initiatives and

• Regional Membership Director

  • Jan 2012 - Mar 2014

  Directed and assisted in the development and implementation of membership programs, projects and activities designed to increase annual memberships in each club across the region. Extended and promoted the division in its relationship with numerous external constituencies and cultivated vendor relationships to enhance the customer experience.

• Director, Membership Sales

  • Jan 2008 - Mar 2014

  Developed and implemented the club's membership marketing and sales objectives, programs, market research, concept positioning, promotion and Member retention. Proven ability to deliver breakthrough results derived by community objectives and consumer insights resulted in promotion to regional directorship.



Sperry Van Ness Commercial Realty

• Broker Sales Associate

  • Jan 2005 - Jan 2008

  Led the sale and disposition of multi-family and commercial properties throughout the United States including brokerage, syndication, management, property leverage and finance. Led the sale and disposition of multi-family and commercial properties throughout the United States including brokerage, syndication, management, property leverage and finance.