Experience

Landscape Forms

• United States
• Furniture and Home Furnishings Manufacturing
• 200 - 300 Employee

• Senior Marketing Specialist

  • Dec 2016 - Present

  -Manages a team of internal and external talent to accomplish marketing action plans, campaigns, and programs -Develops a range of continuing education programs that met strict industry standards for accreditation -Manages and leads assigned marketing coordinator on all social media efforts for the brand with consistent efforts to improve associated processes, grow social media engagement, and create new initiatives or campaigns -Creates and manages all digital media content for the brands varying blogs and journals -Creates and develops a wide range of project features and case studies to highlight the products used to accomplish particular design goals as well as to demonstrate brands capabilities within the lighting and custom realms of the industry -Administers all product award submissions for all products within assigned business segments -Oversees national and international advertising strategy, execution, and analysis in new and traditional media for assigned business segments -Introduction of new products and the creation and distribution of all supporting communications, including photoshoots, graphic design, copy, and digital media -Coordinates all trade show planning and event management for assigned business segments -Manages and maintains all industry specific directories for assigned business segments -Supports public relations specialist in efforts to increase media hits and pick-ups on new products and project features for assigned business segments Show less



The Speckled Dahlia

• United States
• Retail

• Owner & Interior Stylist

  • Jan 2018 - Present

  -Works directly with clients to understand needs and desires related to interior decoration -Provides material sourcing support for interior decorating clients -Formulates design plans that were functional and aesthetically pleasing -Achieves budget goals and kept careful documentation of design boards and plans -Presents clients with a variety of design concepts for color schemes, lighting design, decorative accessories, furniture placement and more -Works directly with clients to understand needs and desires related to interior decoration -Provides material sourcing support for interior decorating clients -Formulates design plans that were functional and aesthetically pleasing -Achieves budget goals and kept careful documentation of design boards and plans -Presents clients with a variety of design concepts for color schemes, lighting design, decorative accessories, furniture placement and more



Bronson Healthcare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Communications Specialist II

  • Feb 2015 - Dec 2016

  -Communications project manager and liaison for assigned medical service lines, specialties and subspecialties within Bronson Healthcare including heart, vascular, pulmonary medicine, surgery, digestive health, weight management/bariatrics, wound/hyperbaric medicine, immediate care (FastCare clinics), rehabilitation and occupational medicine-Developed and implemented communication plans for clients to promote awareness and build patient volume using internal and external tactics-Wrote copy following brand guidelines, literacy standards and AP style to communicate strategic messages via marketing materials, internal and external publications, web pages, digital media and news releases-Directly mentored and coached assigned communications specialists and interns within department-Served as a secondary contact for the media relations specialist Show less

• Communications Specialist I

  • Dec 2012 - Feb 2015

  -Communications project manager and liaison for assigned medical service lines, specialties and subspecialties within Bronson Healthcare including rehabilitation, occupational medicine, physician practices, environmental services, patient transport, palliative care and burn/wound services-Developed and implemented communication plans for clients to promote awareness and build volume using internal and external tactics-Wrote copy following brand guidelines, literacy standards and AP style to communicate strategic messages via marketing materials, internal and external publications, web pages and news releases-Managed a wide range of consumer and community event planning Show less

• Corporate Communications Coordinator

  • Feb 2012 - Nov 2012

  -Assisted director of marketing with all administrative work and responsibilities-Created communication material for assigned medical services, specialties & subspecialties-Updated the employee Bronson intranet webpages and public bronsonhealth.com webpages-Wrote and made revisions to materials utilized in employee publications-Created fliers, posters and other communication materials that demonstrated understanding of Bronson's brand identity-Managed and oversaw all department processes Show less



The Black Sheep

• United States
• Advertising Services
• 1 - 100 Employee

• Sales & Marketing Intern

  • Aug 2011 - Dec 2011

  -Managed all advertising and funding for the WMU chapter -Facilitated all interaction with advertising clients and identified new customer base-Collected advertisement updates from each client for upcoming issues demonstrating strong organizational and time management skills-Handled distribution of invoices and finalized contracts-Coordinated and oversaw all promotion for events

• Public Relations Intern

  • Aug 2010 - Dec 2011

  -Planned and hosted all events for newspaper promotion-Distributed newspaper with active street marketing abilities-Executed and completed interviews for feature articles-Maintained multiple social media profiles and created a large following with the target market



Reedy Corporation

• Kalamazoo, Michigan Area

• Online Marketing & Event Promotions Intern

  • Aug 2011 - Dec 2011

  -Maintained multiple social media profiles and event notification -Supervised the event promotion street team and assigned individuals with marketing product distribution tasks -Assisted with all event center accounts and planning -Designed marketing material for events, bars and restaurants -Maintained multiple social media profiles and event notification -Supervised the event promotion street team and assigned individuals with marketing product distribution tasks -Assisted with all event center accounts and planning -Designed marketing material for events, bars and restaurants



Millennium Restaurant Group

• United States
• Restaurants
• 1 - 100 Employee

• Marketing Intern

  • May 2011 - Aug 2011

  -Computed coupon data and analyzed quality of current marketing tools for all restaurants -Reconstructed discount program and researched current spending trends -Composed press releases for all restaurants and maintained social media profiles -Designed marketing material utilizing Adobe Illustrator that was distributed throughout community -Developed email marketing through use of Constant Contact and researched current marketing trends -Provided insight and input in advertising opportunities for all restaurants in regards to discounts utilized Show less



INACTIVE Chamber Page

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Events & Programs Intern

  • Dec 2010 - Aug 2011

  -Developed all written material for the Chamber’s annual events -Assisted in event day set up, attendance, and clean up -Demonstrated proficient utilization of Accrisoft, Constant Contact, and SBA (Chamber’s membership database) -Designed all e-updates and newsletters distributed by the Leadership Kalamazoo program -Administered billing and financial collection for all events -Developed all written material for the Chamber’s annual events -Assisted in event day set up, attendance, and clean up -Demonstrated proficient utilization of Accrisoft, Constant Contact, and SBA (Chamber’s membership database) -Designed all e-updates and newsletters distributed by the Leadership Kalamazoo program -Administered billing and financial collection for all events



Western Michigan University

• United States
• Higher Education
• 700 & Above Employee

• Teacher's Assistant - Animal Behavior Psychology Practicum

  • Jan 2011 - Apr 2011

  -Used reinforcement and punishment principles/contingencies to train dogs prior to adoption at the SPCA and Kalamazoo County Animal Control-Screened and evaluated each dog in program to ensure safety for students during training-Trained dogs with behavioral issues that are deemed aggressive or unsuitable for handling by students-Helped students learn proper training techniques for successful implementation

• Assistant to the Director of Corporate Relations

  • Jan 2008 - Jan 2011

  -Held responsibility for all community event management-Assisted director in planning and hosting events related to athletic program promotion attendance ranging from 30-5,000+-Designed and executed distribution for all mailings, brochures, and postcards for each event-Conducted promotional product research & ordered products as needed to ensure a proper stock of materials