Marissa Reyes

Digital Sales Planner at Westwood One
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, US

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Jillanne Porter-Davis

I was fortunate enough to hire and manage Marissa directly as a Brand Coordinator at iHeartMedia. Marissa was a favorite among Account Executives, Sales Managers, and her peers. She is kind, welcoming, and always willing to lend a hand to whoever is in need. The entire Sales Department was able to rely on Marissa and as such she took on numerous odd ball projects that were not in her job description. She always looked as those projects as an opportunity to keep learning. Marissa showed a strong passion for digital media and with her attention to detail she became the obvious choice for a promotion to a Digital Project Management role. Any company would be lucky to have Marissa, especially if they are looking for someone to bring a positive and enthusiastic attitude to the team.

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Digital Sales Planner
      • Mar 2021 - Present

      Drives revenue through strategic packaging and pricing of Westwood One podcasts. Strategizing with Sales to achieve negotiated client goals by creating customized media proposals. Partners and supports sales managers, account executives, inventory analysts, and the advertising operations team on the planning and deal life cycle. Adjusts proposals accordingly in reaction to schedule changes and/or under pacing. Leverages deal expertise to proactively recommend optimized inventory solutions and… Show more Drives revenue through strategic packaging and pricing of Westwood One podcasts. Strategizing with Sales to achieve negotiated client goals by creating customized media proposals. Partners and supports sales managers, account executives, inventory analysts, and the advertising operations team on the planning and deal life cycle. Adjusts proposals accordingly in reaction to schedule changes and/or under pacing. Leverages deal expertise to proactively recommend optimized inventory solutions and opportunities. Supports the Director of Sales Planning with reporting needs including proactive inventory reporting, pacing, risk reporting and any ad hoc reporting requests as needed Show less Drives revenue through strategic packaging and pricing of Westwood One podcasts. Strategizing with Sales to achieve negotiated client goals by creating customized media proposals. Partners and supports sales managers, account executives, inventory analysts, and the advertising operations team on the planning and deal life cycle. Adjusts proposals accordingly in reaction to schedule changes and/or under pacing. Leverages deal expertise to proactively recommend optimized inventory solutions and… Show more Drives revenue through strategic packaging and pricing of Westwood One podcasts. Strategizing with Sales to achieve negotiated client goals by creating customized media proposals. Partners and supports sales managers, account executives, inventory analysts, and the advertising operations team on the planning and deal life cycle. Adjusts proposals accordingly in reaction to schedule changes and/or under pacing. Leverages deal expertise to proactively recommend optimized inventory solutions and opportunities. Supports the Director of Sales Planning with reporting needs including proactive inventory reporting, pacing, risk reporting and any ad hoc reporting requests as needed Show less

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Project Manager
      • Apr 2020 - Feb 2021

    • Brand Coordinator
      • May 2018 - Mar 2020

      Manages key client projects. Responsibilities include the coordination and completion of projects on time within budget and within scope. Oversee all aspects of projects. Set deadlines, assign responsibilities and monitor and summarize progress of project. Prepare reports for upper management regarding status of project.

  • InternQueen Inc.
    • Toluca Lake, CA
    • Project Manager
      • Apr 2017 - Apr 2018

      Managed micro influencers & generated creative content ideas. Developed and coordinated marketing strategies with the marketing team that perform across various channels. Evaluated client feedback to reveal meaningful trends. Monitored performance and report to the management team weekly. Stayed up-to-date on emerging industry trends. Built relationships with prominent influencers and thought leaders. While, in the process was able to give it's network of followers opportunities to pursue their… Show more Managed micro influencers & generated creative content ideas. Developed and coordinated marketing strategies with the marketing team that perform across various channels. Evaluated client feedback to reveal meaningful trends. Monitored performance and report to the management team weekly. Stayed up-to-date on emerging industry trends. Built relationships with prominent influencers and thought leaders. While, in the process was able to give it's network of followers opportunities to pursue their dream jobs. Show less Managed micro influencers & generated creative content ideas. Developed and coordinated marketing strategies with the marketing team that perform across various channels. Evaluated client feedback to reveal meaningful trends. Monitored performance and report to the management team weekly. Stayed up-to-date on emerging industry trends. Built relationships with prominent influencers and thought leaders. While, in the process was able to give it's network of followers opportunities to pursue their… Show more Managed micro influencers & generated creative content ideas. Developed and coordinated marketing strategies with the marketing team that perform across various channels. Evaluated client feedback to reveal meaningful trends. Monitored performance and report to the management team weekly. Stayed up-to-date on emerging industry trends. Built relationships with prominent influencers and thought leaders. While, in the process was able to give it's network of followers opportunities to pursue their dream jobs. Show less

Education

  • California State University, Northridge
    Bachelor's degree, Marketing
  • Orange Coast College
    Associate's Degree, Business Administration and Management, General
  • Nipomo High School
    High School Diploma

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