Experience

Cineflix Media Inc.

• Entertainment Providers
• 100 - 200 Employee

• SVP, Marketing and Communications

  • Apr 2016 - Present

  Heading up both corporate and product marketing, I lead all company positioning, branding, and TV show launches to the international market. A trusted advisor to our executive team, I also direct internal and external communications including media relations and PR with thoughtful, creative, and timely messaging of company priorities. With a growing catalogue of over 5,000 hours of content, my team of 10, located in Montreal, Toronto and London develops marketing and publicity campaigns… Show more Heading up both corporate and product marketing, I lead all company positioning, branding, and TV show launches to the international market. A trusted advisor to our executive team, I also direct internal and external communications including media relations and PR with thoughtful, creative, and timely messaging of company priorities. With a growing catalogue of over 5,000 hours of content, my team of 10, located in Montreal, Toronto and London develops marketing and publicity campaigns which contribute to Cineflix’s global reputation as a top creator, producer, and distributor of popular scripted and factual TV entertainment including: - Tehran for Apple TV+ (International Emmy award-winner for Best Drama Series, 2021) - Irvine Welsh's Crime for BritBox - Property Brothers (sold into 160 countries) - Mayday: Air Disaster (now in its 23rd season) I initiate strategy and oversee budget, timelines, and implementation of: - Integrated campaigns to facilitate international sales and revenue - Global trade show presence such as MIPCOM/TV in Cannes, Banff World Media Festival, Realscreen, Content London, and the London Screenings. We also manage strategic sponsorships and VIP events for executives and high-profile talent/actors with great success. - Publicity tactics including building solid relationships with the press to ensure consistent coverage for the company and its brands - Business transformation communications - Digital marketing such as website and microsite activation builds including the sales website and Screening App which are state-of-the-art tools that expedite the sales experience and contribute to divisional growth - Brand extensions such as the development of YouTube channels My entrepreneurial mindset and energy contribute to Cineflix’s ongoing progress within a transforming industry. I’m recognized for developing creative solutions and quality relationships with all stakeholders, and for leading with integrity.

• VP, Corporate Operations

  • Mar 2013 - Apr 2016

  In this role I continued to lead the Marketing team at Cineflix and added the Communications function to my portfolio. Identifying an opportunity to enhance employee engagement, I spearheaded internal projects that built our corporate culture. While the organization went through a business transformation, I drove operational efficiencies and improved cross-functional collaboration. Working closely with HR, our CFO, and our COO, I contributed to strategic projects… Show more In this role I continued to lead the Marketing team at Cineflix and added the Communications function to my portfolio. Identifying an opportunity to enhance employee engagement, I spearheaded internal projects that built our corporate culture. While the organization went through a business transformation, I drove operational efficiencies and improved cross-functional collaboration. Working closely with HR, our CFO, and our COO, I contributed to strategic projects including: - Implementation of the company’s Employee Handbook and Epicor, an HRIS that provided a consistent source of data to inform executive decisions while making day-to-day HR functions more efficient - Management of corporate travel and the inception of the company’s Travel and Expense Policy. I also developed partnerships with external travel agencies that provided time and cost savings. I harnessed strong project management, facilitation, and negotiation skills to provide insights that influenced team work and created efficiencies internally. I conveyed the impact of employee engagement on business objectives and secured executive support for the development of operational projects as well as culture enhancing projects. Building on my established, healthy relationships across Cineflix, I championed best practices that strengthened innovation, employee morale, and retention.

• Director, Marketing

  • Aug 2008 - Mar 2013

  With a promotion to Director of Marketing, I began hiring and coaching a high performing team of 10. Together we shaped Cineflix’s brand storytelling and visual identity, which we activated through the creation of: - Sales and marketing materials - Advertising - Publicity - Sponsorships and events - Websites and online sales tools - Digital and social media - Trade shows Directing the annual strategic marketing planning process, I oversaw its multimillion-dollar… Show more With a promotion to Director of Marketing, I began hiring and coaching a high performing team of 10. Together we shaped Cineflix’s brand storytelling and visual identity, which we activated through the creation of: - Sales and marketing materials - Advertising - Publicity - Sponsorships and events - Websites and online sales tools - Digital and social media - Trade shows Directing the annual strategic marketing planning process, I oversaw its multimillion-dollar budget. Accomplishments: - Grew presence in global markets, attracting producers to trust the Cineflix Rights division to launch their shows globally - Tripled trade show exposure at MIPCOM/TV in Cannes - Supported the launch of our Scripted Division and onboarded the new Scripted Marketing team - Developed brand extensions including the Canadian Pickers e-commerce website, supported by government and media agency funding - Elevated all Cineflix corporate and client events, impacting sales conversations and building crucial relationships, trust, and rapport with stakeholders

• Manager, Marketing & Development

  • Nov 2005 - Aug 2008

  In this role, I successfully built our corporate identity with a major rebrand across all verticals. I contributed to the launch and growth of the Cineflix’s Rights division and was part of an important shift in the business model. I established a formal Marketing function and led the creation of marketing campaigns for our shows that resonated with international TV content buyers. Acting as an in-house marketing agency for our divisions, I developed processes that enabled our team to… Show more In this role, I successfully built our corporate identity with a major rebrand across all verticals. I contributed to the launch and growth of the Cineflix’s Rights division and was part of an important shift in the business model. I established a formal Marketing function and led the creation of marketing campaigns for our shows that resonated with international TV content buyers. Acting as an in-house marketing agency for our divisions, I developed processes that enabled our team to develop and implement promotional launches that grew product sales. Our full-service agency model handled all strategy and logistics, including: - The creation of a dynamic online presence with rebuilds of the Cineflix Productions and Cineflix Rights websites - Bolstering brand engagement with the creation of sales materials such as sales sheets, catalogues, trailers, promo reels and advertising - Trade shows and activations As a key contributor to the content development side of our business, I worked with the CFO on production administration and program submissions to broadcasters for formal review. This included creating and verifying financing plans for each show and presenting concepts through online submission portals.