Tam Nguyen

Analytics Engineer at Bench Accounting
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • Chinese Professional working proficiency
  • English Native or bilingual proficiency

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Bio

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5.0

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Chris Ferreira, CSPO®, CSM®

I had the chance to work with Tam during a short time and she was the most charismatic employee I ever had, very positive and always willing to help other people. She could bring great solutions for the company due to her analytical background. Conducted strategies and reviews on ways how to increase conversion rate, reduced website friction that increased our customer based. It was a great experience working with Tam and I believe she was a great addition to the company.

Dang Lan Chi

I had the chance to work with Tam several years ago when we both participated in the Vietnam Summer school of science. She was one of the best teammates I had ever had back then with her great listening skill and professional attitude. She always helped connect the team and analyzed problems thoroughly to keep the work on the right track. I have learnt a lot from Tam and hope we can team up again.

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Credentials

  • dbt Fundamentals
    dbt Labs
    Dec, 2021
    - Nov, 2024
  • Digital Analyst
    CXL Institute
    Oct, 2020
    - Nov, 2024
  • Google Ads Measurement Certification
    Google
    Jun, 2020
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jun, 2020
    - Nov, 2024
  • Viral Marketing and How to Craft Contagious Content
    University of Pennsylvania
    Jul, 2019
    - Nov, 2024
  • Marketing Analytics
    University of Virginia Darden School of Business
    Mar, 2019
    - Nov, 2024
  • Critical Perspectives on Management
    IE Business School
  • Growth Marketing Specialist
    CXL Institute
  • OxfordX: From Poverty to Prosperity: Understanding Economic Development
    Blavatnik School of Government, University of Oxford
  • UBCx - HtC1x: How to Code: Simple Data
    University of British Columbia Electrical and Computer Engineering
  • University of Copenhagen: Soren Kierkegaard – Subjectivity, Irony and Crisis of Modernity:
    Coursera

Experience

    • Canada
    • Accounting
    • 400 - 500 Employee
    • Analytics Engineer
      • Jan 2022 - Present

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Business Intelligence Analyst
      • Oct 2020 - Jan 2022

      • Identify business opportunities in marketing analytics including marketing mix modeling, server side tagging to ensure data quality, develop best customer attributions for marketing insights. • Work with largest brands in Canada to design and optimize user-friendly, actionable sales and marketing dashboards, measured marketing campaign performance, highlight opportunities, identify risks to optimize performance. • Define bottlenecks and implemented optimized operational practices to ensure consistent application in reporting and tagging on marketing campaigns.

  • Turning The Tides & Vancouver Projector Rentals
    • Vancouver, British Columbia, Canada
    • Digital Marketing Specialist
      • Mar 2020 - Oct 2020

      • Manage Shopify websites and create paid ads to optimize sales and ROI. • Utilize Google Analytics to understand customer behaviors and improve conversion rate. • Improve copy for the main e-commerce website. 325% increase in sales within 1 month. • Integrate CRM and marketing data to create dashboards that bring insights on user behaviors and marketing activities. • Utilize Google Analytics and Google Tag Manager to track e-commerce activities and customer funnel. • Optimize the customer journey with conversion optimization methodology.

    • Canada
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Data Analyst
      • Jul 2019 - Mar 2020

      • Transformed traditional sales reports into growth and profit-driven visual dashboards. • Optimized inventory with ABC analysis and demand forecasting using machine learning models - 80-90% overall accuracy. • Transformed traditional sales reports into growth and profit-driven visual dashboards. • Optimized inventory with ABC analysis and demand forecasting using machine learning models - 80-90% overall accuracy.

Education

  • Quest University Canada
    Bachelor of Arts and Sciences, Economics
    2015 - 2019
  • CXL Institute
    Growth Marketing Specialist, Digital Marketing
    2020 - 2020
  • Duke University Pratt School of Engineering
    Business Analytics
    2018 - 2019
  • University of California San Diego
    Interaction Design Specialization, Human Computer Interaction
    2018 - 2018
  • National Chengchi University
    Chinese, Mandarin
    2016 - 2017
  • Kalamazoo College
    Arts and Philosophy
    2014 - 2015
  • Chu Van An National High School
    High School Diploma, English Language and Literature
    2011 - 2014

Community

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