Experience

Community Literacy of Ontario

• Canada
• Education Administration Programs
• 1 - 100 Employee

• • Jan 2022 - Present

• • Sep 2021 - Jan 2022

• • Jun 2018 - Sep 2021

  Community Literacy of Ontario (CLO) is a provincial literacy network. We provide resources, training and support to over 100 literacy organizations in the province of Ontario. CLO is funded by the Ontario Ministry of Training, Colleges and Universities, membership fees, sponsors and donors, and via our social enterprise, Practika Learning.I am a part time member of the CLO team and work directly with the co-Executive Directors on yearly business plan deliverables. I have worked on several research projects and publications focusing on the state of adult literacy in Ontario and LBS curricula. Show less



S+C Consulting

• Barrie, Ontario

• Digital Marketing & Graphic Design

  • Jun 2010 - Present

  I build beautiful, functional websites that are easy to maintain. The vast majority of projects don’t need a cumbersome custom solution and I specialize in helping those people. I work with clients all over the world with many based in LA and NYC. I build websites with Squarespace, Wordpress, Wix, and more. I do tune-ups to your existing website. I also build online stores with services like Printful or WooCommerce or standalone shops on platforms like Etsy, Shopify and more. All my websites come with SEO (Search Engine Optimization). This is important because it’s the foundation of how people are going to find you when they search online. Want to reach even more people? I do advertising with Google Adwords, social media platforms, and email marketing. I want you to have more than just a nice website: I want you to succeed. Whether you’re just starting out and need help making a business plan, or you’re spinning your tires on a specific issue: I’m here to help you regain traction and move forward. I like to help people live their dream. Usually, it comes in the form of building them a website so they can share their dream with the world. I like learning new things, but most importantly, I love what I do. Show less



Adbank Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • Nov 2018 - Oct 2021

  Adbank is a Canadian based start-up that’s creating technology to tackle the $50 billion ad fraud problem, currently the second most profitable form of income for organized crime. Using AI and blockchain technology, Adbank’s payment protocol provides full transparency of transactions between advertisers and publishers while creating a new cryptocurrency powered ecosystem that detects and reduces fraud at scale. My role is a mix of community management, social media management, graphic design and more. Let's fix advertising! Show less



Content Refined

• Canada
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Sep 2019 - Jun 2021

  Content Refined is a content marketing agency based in beautiful Collingwood, Ontario. As a Project manager, I work with each of my clients by assessing their needs and creating a competitive content strategy. I then use Content Refined's systematized and data-driven process to produce high-quality content that is proven to rank high in search results and drive clicks. Content Refined is a content marketing agency based in beautiful Collingwood, Ontario. As a Project manager, I work with each of my clients by assessing their needs and creating a competitive content strategy. I then use Content Refined's systematized and data-driven process to produce high-quality content that is proven to rank high in search results and drive clicks.



Essential Goods

• Canada
• Technology, Information and Internet

• Marketing Specialist

  • Mar 2020 - Dec 2020

  EssentialGoods.org is a service that monitors online stock levels of essential products and sends you a SMS text alert when the item you need is in stock. In our lives there has never been a time with so many new problems created in the world. I realized a simple tech solution that alerts people immediately when the item they need is in stock would help solve one of the many problems. Sign up for free at EssentialGoods.org EssentialGoods.org is a service that monitors online stock levels of essential products and sends you a SMS text alert when the item you need is in stock. In our lives there has never been a time with so many new problems created in the world. I realized a simple tech solution that alerts people immediately when the item they need is in stock would help solve one of the many problems. Sign up for free at EssentialGoods.org



Cannabis Supply Co.

• Barrie, ON

• Digital Marketing Specialist

  • Jun 2017 - Nov 2018

  Cannabis Supply Co. is a chain of retail and clinic locations across Ontario. We provide telemedicine clinics for patients looking to access medical cannabis prescriptions, and offer a wide range of high quality accessories, books, and more. With the Cannabis Supply Co. I am putting my years of digital marketing experience to good use. I use Wordpress, MailChimp, Analytics and social media to promote and position the company across six cities in Ontario. I use proven tactics to grow brand recognition and customer base without dumping a ton of money into Adwords. Show less



Curbex

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing & Graphic Design

  • May 2016 - Jun 2017

  With a wealth of experience in digital marketing, I joined the young and energetic team at Curbex HQ in Barrie, Ontario. In my time with Curbex, I worked in a multi-tasking role, touching all areas of advertising, design and marketing. I worked on content writing for the official website, social media management, a website re-design, and implementing paid digital advertising campaigns and analytics reporting. With a wealth of experience in digital marketing, I joined the young and energetic team at Curbex HQ in Barrie, Ontario. In my time with Curbex, I worked in a multi-tasking role, touching all areas of advertising, design and marketing. I worked on content writing for the official website, social media management, a website re-design, and implementing paid digital advertising campaigns and analytics reporting.



Digital Giants

• Canada
• Marketing Services
• 1 - 100 Employee

• Client Success Leader

  • Jun 2015 - May 2016

  Catherine touches all areas of client success, from strategic planning, to execution. With a background in graphic design, Catherine is full of creative ideas that continually impress clients. Her positive attitude and bright personality makes her a welcome addition to the Digital Giant’s office. In my career before Digital Giants, I held roles such as in-house marketing and design for several local companies, building my experience in design, marketing, and social media. Now, with Digital Giants, I’m taking on the agency world and loving it. I bring a strong work ethic and an unbeatable creative mind to all of my projects, and can’t wait to learn something new. My experience ranges from graphic design, to email marketing, social media management, content writing, and more. I’m very lucky to have a background in graphic design, because it gives me a deep understanding of all aspects of branding, advertising, and even UX and UI design. All of these moving parts go hand in hand with marketing – especially digital marketing. Show less



CityDirect.info

• Canada
• Online Audio and Video Media
• 1 - 100 Employee

• Content Creation Specialist

  • Sep 2014 - Jun 2015

  I work with many aspects of internet marketing. Content creation for clients and the company, email newsletter campaigns, and social media marketing. Read on to see some specifics! Work closely with the owner to create content and manage the marketing plan for CityDirect.info's blogs, social media accounts, and email newsletters. Utilize SlideShare, Prezi, and Adobe CS programs to create infographics and other marketing assets. Create thoughtful and timely content for our client's online marketing campaigns. Maintain the social media accounts for clients and CityDirect.info. Work with the owner to plan and execute social media marketing campaigns. Manage one other employee. Show less



Ag-Nav Inc.

• Barrie, Ontario

• Graphic Design and Marketing

  • Oct 2013 - Sep 2014

  Produce graphic design and copywriting for several international magazine ad campaigns. Co-ordinate with translators to create ads in three languages. Design HTML email newsletter campaigns. Content creation, graphic design, and overall management of the corporate email newsletters. Design of all large and small scale design work for international trade shows. ie. large banners, floor decals, etc. Co-ordinated with local and international printers to produce large and small scale printed items. Show less