Experience

Bridgeable

• Canada
• Design Services
• 1 - 100 Employee

• VP, Experience Design Life Sciences

  • Mar 2023 - Present

  Develop and nurture effective sales and delivery strategies to create sustainable client relationships within pharma and life sciences. • Lead a center of excellence focused on best practices in patient communications and customer experience in healthcare and pharma• Mentor account directors responsible for project scoping, managing RFP response, win themes, mapping out resource allocation and requirements on targeted pharma and life science accounts• Demonstrate accountability for goals on business performance and revenue growth across nascent and established pharma accounts Show less

• Director, Design Strategy

  • Dec 2020 - Mar 2023

  Led design consultancy’s largest account, a global pharmaceutical company, applying human centred design methodologies to solve complex business challenges and improve end-to-end customer experiences. • Fostered relationships as a trusted advisor to clients, and developed a consistent opportunity pipeline of qualified prospects• Provided oversight to a team of 12+ service designers, biomedical communicators, design researchers, and behavioural scientists• Coached and mentored managers to lead effective and engaged teams in delivering value to our clients across functions and business units• Contributed to organizational planning efforts, including evolution of offerings and capabilities, knowledge management practices, hiring and resourcing, culture, and policies• Led practice evolution in patient-friendly communication and creative digital execution Show less

• Manager, Design Strategy

  • Feb 2018 - Dec 2020

• Senior Associate, Communication Design

  • Jun 2017 - Feb 2018



AXS Biomedical Animation Studio

• Sr Art Director

  • Oct 2012 - Jun 2017

  Led cross-functional design teams in developing a variety of digital outputs (e.g., 3D animations and immersive interactive experiences) to bring complex biomedical concepts to life. • Led client reviews to integrate perspectives from multidisciplinary stakeholders (medical, brand, TLs) on iterative design deliverables (storyboards, user-flows, wireframes etc) and ensured pull-through • Provided creative & storytelling guidance to internal teams, helping each team member identify and contribute their best work • Led recruitment and evaluation of team members Show less



Red Nucleus

• United States
• Pharmaceutical Manufacturing
• 500 - 600 Employee

• Sr Medical Art Director

  • Sep 2011 - Oct 2012

  Led creative and production teams in developing compelling digital medical communications content for life sciences clients• Provided thought leadership and support to brand champions in aligning outputs to brand strategy and messaging, and navigating complex regulatory environments• Set stylistic tone to align with broader creative trends, and provided iterative feedback to creative and development teams• Tracked budgets to ensure efficiency and profitability on all projects• Participated in the recruitment, mentorship and evaluation of team members Show less

• Medical Art Director

  • Sep 2009 - Oct 2011

• Jr Medical Art Director

  • May 2007 - Oct 2009

• Medical Animator

  • Sep 2006 - May 2007

  • Researched, storyboarded and developed compelling digital content (2D and 3D animations and illustrations) on complex medical topics• Ensured scientific accuracy on a range of rich, digital projects• Researched, prototyped and executed innovative animation, illustration and interactive techniques