Product Marketing Strategist, Messages

• Oct 2021 - Present

Client Strategist

• Oct 2020 - Oct 2021

Global Partnerships Intern

• Jun 2019 - Aug 2019

• Spearheaded in-depth market research on minor sports leagues and fans' social andpurchasing behavior, pitching 2 high-potential companies that the G League (NBA'sdevelopment league) should target for its first ever league-wide partnership• Identified shopping and consumer behavior trends shaping the offline and online retailmarkets, presenting the report to the Global Partnerships department to help streamline theirefforts to tap into the basketball footwear industry• Analyzed performance of PepsiCo-sponsored marquee events by recapping their social media metrics at the 2019 NBA Draft and brainstorming activation ideas for 2020's 3-Point Contest, facilitating contract renewal talks with one of the NBA's biggest partners

Marketing Intern

• May 2018 - Jun 2018

• Optimized e-newsletter campaigns by utilizing MailChimp's digital marketing analytics tools to track key metrics such as click-through and subscribe rates, increasing customer click rate by 100% and generating over $2000 in additional online revenue• Collaborated with design team for ad hoc marketing projects such as creating and managingpromotional campaigns and the company’s first-ever Facebook page, driving up website traffic by 30% and helping build new customer relationships while maintaining existing ones

Sports Marketing Intern

• Aug 2017 - Aug 2017

• Analyzed Nike's product distribution and sponsored collegiate athletes in detailed Excelspreadsheets, identifying the most popular products and athletes for brand expansion• Organized detailed ad hoc industry and operations reports as needed, streamlining themarketing team’s efforts to develop partnerships with advertising agencies • Analyzed Nike's product distribution and sponsored collegiate athletes in detailed Excelspreadsheets, identifying the most popular products and athletes for brand expansion• Organized detailed ad hoc industry and operations reports as needed, streamlining themarketing team’s efforts to develop partnerships with advertising agencies

Sports Marketing Intern

• May 2017 - Aug 2017

• Generated company publicity by hosting an Olympic Day Run event along with other private sports tournaments, enabling team members to promote public awareness of the company and network with key sports government officials • Streamlined marketing team’s efforts to develop partnerships with advertising agencies by helping produce detailed industry and company-operations reports, summarizing the compiled data in organized PowerPoints, spreadsheets, and documents • Generated company publicity by hosting an Olympic Day Run event along with other private sports tournaments, enabling team members to promote public awareness of the company and network with key sports government officials • Streamlined marketing team’s efforts to develop partnerships with advertising agencies by helping produce detailed industry and company-operations reports, summarizing the compiled data in organized PowerPoints, spreadsheets, and documents

Property Management Support

• Jun 2015 - Aug 2016

• Maintained and updated 200 properties in Pertria's online database, ensuring that current assets and other information were correctly documented • Improved organization system of physical files of properties by alphabetizing them, cleaning up drawer space and enabling team members to find important files faster • Designed and implemented online property ads to publicize current rentals, receiving an average of four responses per ad and a minimum of two showings a week • Maintained and updated 200 properties in Pertria's online database, ensuring that current assets and other information were correctly documented • Improved organization system of physical files of properties by alphabetizing them, cleaning up drawer space and enabling team members to find important files faster • Designed and implemented online property ads to publicize current rentals, receiving an average of four responses per ad and a minimum of two showings a week