Nitin Verma
Digital Marketing Specialist at Milo Enterprises Inc.- Claim this Profile
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Bio
Credentials
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Google Digital Marketing & E-commerce Certificate
CourseraOct, 2022- Nov, 2024 -
Hootsuite Platform Certification
HootsuiteJan, 2021- Nov, 2024 -
Social Marketing Certification
HootsuiteJan, 2021- Nov, 2024 -
Verified International Academic Qualifications
World Education ServicesFeb, 2023- Nov, 2024 -
Google Analytics For Beginners
GoogleAug, 2022- Nov, 2024 -
Google Analytics Certification
Google Digital Academy (Skillshop)May, 2023- Nov, 2024 -
Google Analytics Individual Qualification
GoogleMay, 2023- Nov, 2024 -
Search Ads 360 Certification Exam
GoogleMar, 2023- Nov, 2024 -
Inbound Marketing Certified
HubSpotJan, 2021- Nov, 2024 -
Google Ads Display Certification
GoogleAug, 2022- Nov, 2024 -
Make the Sale: Build, Launch, and Manage E-commerce Stores
Coursera -
Assess for Success: Marketing Analytics and Measurement
Coursera -
Attract and Engage Customers with Digital Marketing
Coursera -
Foundations of Digital Marketing and E-commerce
Coursera -
From Likes to Leads: Interact with Customers Online
Coursera -
How to Set Up a Facebook Ads Campaign
Google -
Klaviyo Automation and Segmentation Master Class
Udemy -
Satisfaction Guaranteed: Develop Customer Loyalty Online
Coursera -
Think Outside the Inbox: Email Marketing
Coursera -
Ultimate Google Analytics (4) course + 50 practical examples
Udemy
Experience
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Milo Enterprises Inc.
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Specialist
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May 2023 - Present
• Managing and optimizing product listings on Amazon and Walmart platforms to maximize visibility, sales, and customer shopping experience. • Implemented Keyword research and optimized conversion funnels, resulting in an impressive 500k unique monthly impressions and generating $1.2M in monthly revenue. • Monitored keyword rankings, analyzed traffic patterns, and created comprehensive dashboard reports, leading to a significant 33% improvement in the ranking of targeted keywords. • Optimized and continuously improved current Paid campaigns on Amazon, effectively managing a monthly budget of $50k-$60k, while maintaining an ACOS (Advertising Cost of Sale) and TACOS (Total Advertising Cost of Sale) under 4%. • Collaborating with internal teams such as marketing, supply chain, creative team and customer service to ensure seamless operations and a consistent brand experience across Amazon, Walmart, and other online channels. • Optimizing product content, including titles, descriptions, images, and keywords, to enhance search visibility and improve organic ranking on Amazon and Walmart search results. • Collaborating with Amazon and Walmart account managers to leverage promotional opportunities, resolve any platform-related issues, and explore growth initiatives. • Conducting regular performance analysis and preparing reports to track key metrics, evaluate campaign effectiveness, and provide insights to management for decision-making and strategic planning. • Managing inventory levels, forecasting demand, and coordinating with the supply chain team to ensure product availability and timely fulfillment of customer orders on Amazon and Walmart. • Staying updated with the latest e-commerce trends, industry best practices, and platform policies to continuously optimize the company's e-commerce strategies on Amazon and Walmart. Show less
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MOPPY CLEANING SERVICES LIMITED
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Kamloops, British Columbia, Canada
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Digital Marketing Specialist
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Jan 2022 - Mar 2023
• Develop and implement digital marketing strategies to increase brand awareness and drive customer acquisition for the cleaning company. • Manage social media accounts, create engaging content, and monitor online reviews and feedback. • Collaborate with internal teams and external vendors to produce website content, blog posts, and email marketing campaigns. • Utilize SEO strategies to increase website traffic and improve search engine rankings. • Monitor and report on key digital marketing metrics, such as website traffic, social media engagement, and lead generation. • Analyze market trends and competitor activity to identify new opportunities for growth. • Manage online advertising campaigns, including Google AdWords, Facebook Ads, and other paid channels. • Optimize digital marketing campaigns for conversion, using A/B testing and other optimization techniques. • Stay up-to-date with industry trends and best practices in digital marketing. • Assist with event planning and promotions, both online and offline, to increase brand awareness and customer engagement. Show less
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Vaprus
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India
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Retail
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Co-Founder
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Aug 2018 - Aug 2020
• Co-founded an e-commerce store and led the company through its initial stages of growth. • Developed and implemented strategies for product selection, pricing, marketing, and customer service to drive revenue growth and profitability. • Conducted market research and analysis to identify new product categories and opportunities for expansion. • Managed all aspects of website development, design, and optimization, resulting in improved user experience and higher conversion rates. • Built and managed relationships with suppliers and vendors to ensure timely delivery of products and high quality standards. • Developed and executed digital marketing campaigns, including email marketing, social media advertising, and Local influencer partnerships, to increase brand awareness and drive traffic to the e-commerce store. • Utilized analytics tools to track website performance and customer behavior, and used insights to make data-driven decisions to optimize sales and marketing strategies. • Hired and trained staff members to ensure efficient operations and excellent customer service. • Established partnerships with fulfillment and logistics providers to ensure timely delivery and efficient order processing. Show less
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LTI - Larsen & Toubro Infotech
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India
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Analyst
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Aug 2015 - Jul 2018
• Collaborated with Domino's India team to drive customer retention and acquisition initiatives for the company's ecommerce business in South and West India. • Took charge of performance marketing and branding on all biddable media platforms to deliver results and increase customer engagement. • Successfully executed SMS and push marketing campaigns via CleverTap to retain and re-engage customers, resulting in significant improvements in customer loyalty metrics. • Developed strategies and implemented tactics that led to increased website and app traffic, higher conversion rates, and stronger customer engagement. • Gained extensive expertise in Google Adwords, Google Merchant Centre, Google Play Store Console, Bing Ads, Facebook Business manager, Clevertap, Appsflyer, and Google Analytics to optimize campaigns and drive measurable results for Domino's India. Show less
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Education
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2019 - 2021
Thompson Rivers University
Post Baccalaureate in Marketing, Marketing -
2011 - 2015
Ramrao Adik Institute of Technology
Bachelor of Engineering (B.E.), Electrical and Electronics Engineering
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