Experience

Mediabrands Content Studio

• United States
• Media Production
• 200 - 300 Employee

• Account Director

  • Aug 2023 - Present



Reprise Digital

• United States
• Advertising Services
• 700 & Above Employee

• Account Director - Content Lead

  • Mar 2021 - Aug 2023



UltraSuperNew - Independent Creative Agency

• Japan
• Advertising Services
• 1 - 100 Employee

• Creative Strategist

  • Apr 2019 - Dec 2019



DDB Group Singapore

• Advertising Services
• 1 - 100 Employee

• Planner / Social Media Planner

  • Oct 2016 - Jul 2018

  Worked closely with the account management and creative teams, producing quality creative briefs to ensure campaign ideas and strategies are effective and targeted to the right audience. Responsibilities also involved developing ideas and pinpointing business problems, analysing and interpreting a variety of information/data, keeping up-to-date with cultural/social trends and customers’ views and attitudes. I also had to undertake qualitative research activities, including making presentations to clients and agency staff. The work did not end there, a post-campaign analysis was conducted to evaluate the effectiveness of the campaign. Notable clients that I have worked with during my time at DDB are McDonald’s, SilkAir, Volkswagen, Heineken, and NCSS. Notable awards won during my time at DDB include; Marketing Interactive Awards 2018 GOLD | Best Idea; Integrated Media (Heineken F1 “More Than A Race”) GOLD | Best Idea; Male Audience (Heineken UEFA Champions League) Effies Awards 2018 SILVER | Brand Experience (Heineken Christmas “Gift-o-rater”) Marketing Excellence Awards 2018 GOLD | Brand Strategy (Heineken F1 “More Than A Race”) GOLD | Consumer Insights/Market Research (Heineken F1 “More Than A Race”) A the end go the day, these awards would not have been won without a strong team to work with, and a strong team dynamic in place. Show less



DCG.net

• Singapore

• Social Media Manager

  • Mar 2015 - Oct 2016

  The administration of brand’s social media marketing and advertising needs. Deliberate planning and goal setting, development of brand awareness and online reputation, and to administrate the creation and publishing of relevant, original, high-quality content. Planning of the monthly media plan and projection, and to promote content through social advertising. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information. Show less



Vocanic

• Singapore
• Advertising Services
• 1 - 100 Employee

• Business Development Manager

  • May 2014 - Apr 2015

  Roles & Responsibilities include;1) Building relationships with new and potential clients. 2) Building a content strategy and direction for business on social media.3) Quantifying opportunities.4) Microsoft PowerPoint is my best friend.5) Conducting brand page audits on social media platforms. 6) Securing new business opportunities.7) Ensuring the smooth transition between conceptualisation of a social media strategy to its execution.

• Community Manager

  • Oct 2013 - Apr 2014

  Roles & Responsibilities include;1) Daily engagement and management of Clients' social media channels (Facebook, Twitter, Instagram etc.)2) Daily content writing for day-to-day posts, in a content calendar. 3) Content creation specific for marketing/brand campaigns on social media. 4) Proactivity5) Live event coverage / live updates for clients on social media.6) Social media customer service. 7) Monthly analysis and reporting of clients' social media performance. 8) Maintaining strong working relationships with client contacts. List of clients I have worked with are;1) StarHub2) Bacardi3) Norton Antivirus4) Symantec5) Pizza Hut6) Harley Davidson7) DELL8) Nikon9) Clarke Quay10) Parkway Medical Group Show less



6DM (S) Pte Ltd

• Food and Beverage Services
• 1 - 100 Employee

• Marketing & Branding

  • Sep 2012 - Sep 2013

  1. Brand Management – Ensuring brand activities executed are within brand guidelines, brand targets, and brand aims. Responsible for both internationally acclaimed and local brands. 2. Brand Building – Working hand in hand with members of the marketing team in coming up with, and the execution of nation-wide marketing activities in the take-home, traditional on-premise, and modern on-premise segments of the market. 3. In-house Adverts – Layout designing of print ads, branding, banners, web banners and web headers, and on Facebook. 4. Negotiation – Negotiation of sponsorship and event contracts. 5. Building and Maintaining Relationships with existing and new customers. 6. Social Media Marketing – Maintaining and updating of corporate Facebook pages. 7. Events Management – Brokering of sponsorship for events, arrange branding, and logistical requirements for the smooth execution of events. 8. Events Coverage – Responsible for the coverage of events through photographs and event write-ups, used in Facebook posts, and monthly reports to brand principals. Events range from brand launches, parties, concerts, sports events, and large-scale events such as Beerfest Asia. 9. Sponsorship Contracts – This includes corporate sponsorship deals with sports clubs, and event contracts. 10. Monthly Marketing Reports – Data collection of sales and marketing for the month, and presented in a package to brand principals. 11. Marketing Presentation – A monthly presentation of activities, events, promotions and any other business to the sales team, and to the directors. 12. Corporate Communications – Duties include press releases on company profile, brand writeups, and MC mentions at events. 13. Assisting Sales Managers in; a. Branding of new/existing outlets, ensuring they are within brand guidelines. b. Coming up with and the execution of promotions at modern on-premise outlets. c. Information gathering through market visits, and maintaining relationships with existing customers. Show less



6 Drunk Men Pte Ltd

• Marketing Assistant

  • Nov 2009 - Apr 2012

  1) Events Coverage – Responsible for the coverage of events through photography and event write-ups, used in Facebook posts, and monthly reports to brand principals. Events range from brand launches, parties, concerts, sports events, and large-scale events such as Beerfest Asia. 2. Events Management - Arrange branding, and logistical requirements for the smooth execution of events. 3. Layout Design – Print ads, branding, banners, web banners, web headers, and in Facebook. 4. Social Media Marketing – Maintaining and updating of corporate Facebook pages. 5. Assisting Sales Managers in; a. Branding of new/existing outlets, ensuring they are within brand guidelines. b. Execution of marketing activities within the outlet. Show less



Singapore Police Force

• National Service

  • Oct 2007 - Oct 2009

  In-charge of maintaining a high IPPT and Shooting passing rate of the National Service (NSF) police officers within the division. Duties include coordinating a timely date for NSF officers to take their IPPT and Shooting, schedule and conduct training for officers, conducting briefings for newly-posted NSF officers, maintaining a highly effective database, and to submit monthly reports to both Head of National Service and Division Commander on NSF passing rates, incidents, and any other important information. Show less