Experience

jellibeans

• United States
• IT System Data Services
• 1 - 100 Employee

• Head of Product, Fashion AI

  • Aug 2020 - Present



Aussco Hong Kong Limited

• Retail Apparel and Fashion
• 1 - 100 Employee

• Strategy & Planning Manager

  • Jul 2020 - Present

  Brand: Tom Dixon / BoConcept / The Ski Project / TEMPLA / OnBoards Company: Aussco / A Matter of Design / Azalvo / Jellibeans Responsibilities: Brand Strategy, Product Development and Management, Marketing Approach, Fashion tech, IoT Development, Cloud-based Supply Chain, Virtual Garment Building Brand: Tom Dixon / BoConcept / The Ski Project / TEMPLA / OnBoards Company: Aussco / A Matter of Design / Azalvo / Jellibeans Responsibilities: Brand Strategy, Product Development and Management, Marketing Approach, Fashion tech, IoT Development, Cloud-based Supply Chain, Virtual Garment Building



Alan Chan Design Company

• Hong Kong
• Design Services
• 1 - 100 Employee

• Account Manager, Branding

  • Aug 2018 - Jul 2020

  Act as a brand strategist to help client strengthen and elevate brand positioning through a powerful, consistent and united branding approach - visual identity design, application design, packaging design, interior design, and signage design to attain profitability and business objectives. Act as a brand strategist to help client strengthen and elevate brand positioning through a powerful, consistent and united branding approach - visual identity design, application design, packaging design, interior design, and signage design to attain profitability and business objectives.



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Digital Account Manager, Global

  • Jul 2017 - Jul 2018

  Plan, manage and execute the regional programme of digital communication from creative campaign tactics to brand strategy of the global market across multiple digital platforms ( e.g. Facebook, Instagram, WeChat, and Weibo etc.) to maximize marketing performance for Kering Group, Hongkong Land, Boucheron, SMCP (Sandro, Maje, Claudie Pierlot), GAC Motor, Hong Kong Disneyland, GU, and L'Oréal Paris, etc.; Plan, manage and execute the regional programme of digital communication from creative campaign tactics to brand strategy of the global market across multiple digital platforms ( e.g. Facebook, Instagram, WeChat, and Weibo etc.) to maximize marketing performance for Kering Group, Hongkong Land, Boucheron, SMCP (Sandro, Maje, Claudie Pierlot), GAC Motor, Hong Kong Disneyland, GU, and L'Oréal Paris, etc.;



Guru Online - AdBeyond (Group) Limited

• Hong Kong
• Advertising Services
• 100 - 200 Employee

• Senior Digital Solution Specialist, Greater China

  • Oct 2013 - Jun 2017

  Developed creative campaign, branding, operations, and channels on projects for optimal digital marketing performance for Vivo Smartphone, Didi Chuxing, PlayStationHK, BYD Auto, Bright Dairy, Cathay Pacific, City of Dreams, and AmorePacific etc.; - Developed and maintained a strong network with Key Opinion Leaders on social media; - Complete, in-depth understanding of digital marketing trends, consumer insights, and have good knowledge of China, Hong Kong, Global digital products and price setting; Show less