Experience

River's Edge Pharmacy

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Sales Manager

  • Jul 2018 - Present

  ✯ Total company revenue grew by 32% in 2018 and 23% in Q-1 2019 showing both horizontal and vertical growths.✯ Consistently exceeded sales objectives through creation of leading-edge marketing campaigns and applying customer- focused sales tactics.✯ Created Account-Specific Business Plan for 2019 including Sales Forecast, Budgeting, Marketing Campaigns and measurable Key Performance indicators. ✯ Challenged the current status quo, allocation of resources and created a profit-based rewarding Commission Plan.✯ Planned a diversified Clinical Program for 2019 to secure consistent access and relationship with healthcare providers in academic centers (UCI, UCSD….)✯ Created patient-centric marketing campaigns to achieve highest commitment of customer service.✯ Developed Power Point Sales Presentations for group meetings to effectively win and sustain B2B sales. ✯ Created KPIs per sales person to be shared and updated in the weekly sales meeting (mini P&L per rep).✯ Created training kits to support the sales team with clinical and technical knowledge. This included Service Sales Concepts as well as product knowledge training decks (Immune Globulin, Biologics, Oncology Neurology and others).

• Operations Manager

  • May 2017 - Jun 2018

  ✯ Completed balanced scorecard, value stream mapping and workflow analysis that fast-tracked RE turnaround time from an average of 10 days to a new average of 3.6 days.✯ Led Six Sigma and lean manufacturing initiatives that reduced labor costs by 20% while catapulting productivity and quality metrics by 55% and 35%, respectively. This helped the company in saving $250K in 2018.✯ Implemented scrap-reduction measures and delivery routes management that minimized waste and maximized production yields to capture recurring annual savings of $300K.✯ Selected among the Strategic Team to qualify the pharmacy for URAC Accreditation.



MISSION ADVANCED PAIN MANAGEMENT & SPINE CENTER, P.C.

• Mission Viejo, California

• Marketing Manager

  • Sep 2016 - Apr 2017

  ✯ Challenged the current business model and drove the business growth and expansion with specific P&L forecast over the coming 5 years. ✯ Developed different customers / patients’ maps using multiple segmentation tools to identify the key market opportunities. ✯ Created integrated business development and marketing strategy that effectively addressed the unique challenges of this business model, tracked with a measurable & achievable KPIs. ✯ Challenged the current business model and drove the business growth and expansion with specific P&L forecast over the coming 5 years. ✯ Developed different customers / patients’ maps using multiple segmentation tools to identify the key market opportunities. ✯ Created integrated business development and marketing strategy that effectively addressed the unique challenges of this business model, tracked with a measurable & achievable KPIs.



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Regional Marketing Manager

  • Jul 2010 - Apr 2016

  ✯ Developed the full prelaunch and product launch strategy for Praluent®, including unbranded prelaunch campaigns, medico-marketing post launch projects, budgeting, pricing and sales forecast.✯ Effectively managed a $ 200M portfolio with minimal increase in A&P budget; achieved 21% and 18% growth in top-line sales and bottom-line revenue respectively.✯ Developed and applied diversified strategic business plans which directly contributed to the advancement of organizational objectives, business footprint and sales results.✯ Handled allocation of six-digit marketing budget, including e-detailing, print collateral, seminars, and PR initiatives.✯ Created E-detailing campaigns based on real patients’ profiles to improve branding and message delivery. ✯ Arranged and organized meetings, conferences and exhibits on both small- and large-scale public events.✯ Mastered the use of Harvard-certified coaching tools for the development of the sales team. These tools included Active Listening Score Sheets, Action Planning Worksheets, Self-Evaluation Checklists and more.

• Key Account Sales Executive

  • Jul 2005 - Jun 2010

  ✯ Managed sales goal attainment in assigned accounts generating over $1 million in annual revenue.✯ Proven track record of introducing Sanofi products in hospital formularies.✯ Handled ordering, inventory and price changes of the products under my portfolio.✯ Selected among the top performers to attend the Intercontinental Rep Academy of Sanofi for two consecutive years.



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Medical Sales Representative

  • Jul 2002 - Jun 2005

  ✯ Promoted all forms of Diovan and Co-Diovan and issued the biggest annual order of Co-Diovan (250,000 boxes). ✯ Attended the "Herman Brain Dominance Indicators" training program for better understanding and affecting people, on August 2004. ✯ Launched Zelnorm® (Tegaserod) and became the first to introduce it in hospital formulary and the first to achieve its target market share (24% value wise after 1 year of launch). ✯ Promoted all forms of Diovan and Co-Diovan and issued the biggest annual order of Co-Diovan (250,000 boxes). ✯ Attended the "Herman Brain Dominance Indicators" training program for better understanding and affecting people, on August 2004. ✯ Launched Zelnorm® (Tegaserod) and became the first to introduce it in hospital formulary and the first to achieve its target market share (24% value wise after 1 year of launch).



Liberty Community Pharmacy

• Cairo Governorate, Egypt

• Retail Pharmacist

  • Jan 2001 - Jul 2002

  ✯ Managed ancillary staff in fulfilling more than 1,500 prescriptions weekly. ✯ Consult with physicians and patients with regard to medication dosage, drug interactions, disease management and potential side effects of prescription and OTC medications. ✯ Improved drug-inventory management system to reduce waste and eliminate backorders. ✯ Managed ancillary staff in fulfilling more than 1,500 prescriptions weekly. ✯ Consult with physicians and patients with regard to medication dosage, drug interactions, disease management and potential side effects of prescription and OTC medications. ✯ Improved drug-inventory management system to reduce waste and eliminate backorders.



SEH Academic Hospital

• Cairo Governorate, Egypt

• Operating-Room Pharmacist

  • Feb 2001 - Jun 2002

  ✯ Managed the inventory of life-saving medications and created an e-archive for documents of control medications. ✯ Participated in daily house staff rounds and subspecialty rounds. ✯ Applied evidence-based medicine within pharmacy operations. ✯ Managed the inventory of life-saving medications and created an e-archive for documents of control medications. ✯ Participated in daily house staff rounds and subspecialty rounds. ✯ Applied evidence-based medicine within pharmacy operations.